From the article intro: "2011 has been a dramatic year for the local SEO industry. Our little world is growing faster than ever with more businesses, more SEOs and more money flowing into the market. But it has also had its share of drama too.
Google has kept us on our toes with some fundamental changes to its Places algorithm, integration of local results and a major update to its Places interface.
There have also been considerable waves from Google Panda with 12% of search results being affected by this new algorithm.
By and large, local business websites have escaped the effects of Panda, but they were not the intended targets of this algorithm update.
However, the local directory/IYP market is a sector that has been affected by both the changes to Google Places interface and by Panda. I’m a big fan of IYPs and the marketing opportunities (both free and paid) they offer to local businesses.
The following charts look at the impact of Google’s changes on the IYP market and determine who are the big winners & losers in 2011 (so far!)"
The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands. Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called "communities of interest".
"It's no longer just social media that's social any more – all media is becoming social thanks to the maturation of creative tools and digital distribution," says Troy Young, president of SAY Media.
Technology has democratised publishing. This, in turn, has resulted in a new breed of media businesses that see themselves more as curators of content rather than owners.
New technology is creating new opportunities to socially interact and is also enabling end users to become their own content curator...
Curation is a person or persons, engaged in the act of choosing and presenting things related to a specific topic and context. Whereas, Aggregation is the collection of as many things that can be found related to a topic.
The rate of fan page growth has clearly slowed over the last several months. While two of the past 12 months have seen average growth over 30%, this month sees average growth of only 2%, and only three pages in the Top 50 were able to reach 6% growth in September. Last month, several of the Top 50 Branded Facebook Fan Pages had double digit growth..
Twitter has certainly come a long way since that day in 2006 when it opened for the public to sign up.
As of lately, it seems Twitter has gotten their act together, and they are actually doing quite well. That is, apart from the whole direct message thing not working properly and missing tweets.
I wonder how much they are working on that, and when it’s actually going to be solved. It would be interesting to know if they have even located the problem yet. This article isn’t about all the bugged code that obviously will be fixed in the near future (hopefully). It’s about the history of the brand as a whole.
The social media news site Mashable recently put together an infographic outlining the most significant milestones and records that portray the growth and importance that Twitter has been able to achieve.
What was considered a lot of tweets two years ago is quite ordinary today. For example, when Michael Jackson died, at the peak, there were 456 tweets sent every second.
When Beyonce announced she was pregnant, there were 8,868 tweets sent every second. That’s saying quite a lot about how much Twitter has grown since back in 2009 alone. It’s impressive and inspiring to say the least!
A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, but style can vary greatly, depending on what voice you need to use.
Just as marketers wear many hats in their day-to-day activities (publisher, advertiser, PR agent, social guru, analyst, etc.), so too must we adopt different voices to suit the channel, audience, and piece we’re working with.
Activities that support these pillars can include online promotions and ads, print advertising and content, SEO/ SEM activities, events (online and in-person), and more.
Use the data. Use the metrics. Use the relationships and everything that comes along with them. Knowing where your traffic is coming from and what referrals convert the best will greatly enhance the return on your campaigns, as well as the return on your investments!
I was downtown this past weekend during the CRE Investor Forum at the Vancouver Trade and Convention Centre for an interview by MortgageBrokerNews.ca for an (RT @millbistro: @dgbars RT Social Media Done Right: Thank you @millbistro!
The internet has democratized education and businesses should take notice. You are in business because you have some area of expertise. Sharing your expertise is a way to help you build your brand and provide value. By using a combination of digital and offline tools, business can take advantage of the opportunity to add teaching to the marketing mix.
In a fast-paced world, relevant information matters.
People want to keep up with technology, trends, culture and innovation in the areas that matter to them. They need a source that helps them stay informed.
Consumers need information to choose when there are too many options. Overwhelmed by choice and complexity, people freeze up and fail to make any decision. Teaching gives them a reason to choose you.
In a world with too much information, teaching is more important than ever. There’s a reason that being a geek has become fashionable. Knowing and curating deeply about a subject and spending a lot of time and energy on it is what being a geek is about. If you can focus and select the information for the connoisseurs and geeks among your customers, they’ll flock to you...
Earlier this year Tom Foremski brought a collection of fascinating friends and colleagues together to explore the growing notion of content curation on the Internet. What is it? What does it mean? I strongly suspect that no person other than Tom has the ability to bring such a diverse group of smarties together in one place. Tom clearly curates his colleagues. He named this aggregation The SF Curators Salon, and it has had several gatherings since....
Do your landing page offers generate a high conversion rate but few actual leads?
Chances are, it's not a content quality problem you have on your hands ... it's a content promotion problem.
Likely, what's happening is that you're not getting your offer out there in front of enough people you want to capture as leads.
Calls-to-action (CTAs) are the gateways into your offers. If you're running into a traffic generation problem for your landing pages, you may need to add more calls-to-action for your content to various parts of your web presence. Here are 12 places you're likely forgetting to include CTAs for your offers.
Blog post at Houston Search Engine Marketing and Optimization Services : If you want to strengthen your personal or business brand's visibility, then one of the top things you will want is to have strong social me[..]...
If you're serious about content curation or just want to know more about it, you shouldn't miss this.......
An exclusive, live webinar from Social Media Today
October 4th at 12pm EST / 9am PST
Where journalists used to be the trusted agents for reporting on the ground and fact-checking stories before publication, every Web user is now a potential journalist.
And as the deluge of user-generated information gathers strength, finding out what's important to people in their private and working lives becomes more and more challenging. How to sort between truth, half truth and falsehood?
Technical filtering can't (yet) match human capacity to discriminate between useful content and garbage. This is the increasingly vital role of the online curator. The discussion will examine to what extent curation is becoming integral to journalism, and whether bloggers and tweeters can adequately play the the reporting role of journalists.
We'll cover the following questions, as well as your own:
What's the difference between curation and journalism? How does factchecking work in the blogosphere? What are emerging best practices for online curators?
Can the hive mind of the Internet match the formal editorial structure of a traditional news organization when it comes to producing accurate reporting and analysis of current events?
Maggie Fox will host the webinar, her wonderful guests are Steve Rosenbaum and Tom Foremeski. (Bios on the article)