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Curating all things SEO - link building, content, tech and maybe some other bits...
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How to Create a Meta Description Tag for SEO

How to Create a Meta Description Tag for SEO | Organic SEO | Scoop.it
→ In this updated version of Jill Whalen's classic Meta Description Tag article, she explains how the tag is used in today's search engines as well as in social media.

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SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models

SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models | Organic SEO | Scoop.it
Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures.
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Google + Traffic is Shooting Through the Roof

Google + Traffic is Shooting Through the Roof | Organic SEO | Scoop.it

Many had doubts when Google rolled out it's social media site, Google +, in June 2011. These doubts are quickly becoming soft whispers as Google is proving to be a growing face in the social media scene. December proved to be one of the largest growth periods for the site. On December 11, 2011 Google + showed a traffic increase of +55% according to Hitwise. It tweeted a graph showing the huge increase in traffic.

 


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17 Twitter Marketing Tips From the Pros

17 Twitter Marketing Tips From the Pros | Organic SEO | Scoop.it
Are you looking for fresh ideas to improve your Twitter marketing?

We sought out hot Twitter tips from the pros.
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How to Go From Suck to Unsuck

How to Go From Suck to Unsuck | Organic SEO | Scoop.it
Your website sucks! Your mobile experience sucks! Your competitor’s website and mobile experience suck too! Guess what? My site sucks too!
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Yours Free: A Cheat Sheet for Writing Blog Posts That Go Viral | Copyblogger

Yours Free: A Cheat Sheet for Writing Blog Posts That Go Viral | Copyblogger | Organic SEO | Scoop.it
A collection of some of the best headline templates ever written, along with a few examples and thoughts on what makes them work.
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Give Your Content That White-Glove Treatment – Repurpose for the Good of Humanity

Give Your Content That White-Glove Treatment – Repurpose for the Good of Humanity | Organic SEO | Scoop.it
Every so often, we look through our old blog posts as a way to pat ourselves on the back for the work we’re doing.
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10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Organic SEO | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation over a year ago, but it is still timely and relevant today. They share their insights, questions and observations.

 

 

 

****One thing is for sure, 2012 is the year for content curation!

 

Intro:

 

Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix. Content curation is going to be an equally important element in their content strategy.

 

Here are just a few things that caught my attention:

 

Paul Gillin - @pgillin

Consultant, Author of "The New Influencers & Secrets of Social Media Marketing"

 

**Marketers can build trust with their constituencies by providing focused curation in areas that matter to their constituents.

 

**Original content will always have value, but curation is coming to have nearly equal value.

 

**The key is to stake out unique topic areas and to become the most trusted source in those areas.

 

**You don’t need a lot of money to do this. You just need to know the subject matter very well.

 

Erik Qualman @equalman

Author of Socialnomics:

 

**Today, everyone is a potential media outlet.

 

**A curator understands their audience and is able to package created content in a digestible manner for them.

 

**Creators need to view curators as distribution points for their content rather than as pirates.

 

**Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic?

 

**In the end, almost every person is a little of both (creator & curator).

 

After all, there is no such thing as a new idea and imitation is the sincerest form of flattery.

 

**These clichés symbolize the irony of the topic being discussed.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/v03JVh]


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janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
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Two Types of Curation You Can Monetize: Here's What You Should Do

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized. 

 

Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.

 

This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".

 

This is what captured my attention:

 

A well curated hub will include

 

***trackback links from cited sites, which improve search rankings for the curator, and

 

***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly

 

The Value Proposition in a site must

 

***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and

 

***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts

 

The crux of the article is summed up as

 

****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.

 

And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.

 

Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:

 

****This you cannot do on a third-party site owned by someone else.

 

****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.

 

****It is always better for the owner of the network than it is the publisher. Always!

 

****So neverput your business in the hands of anyone else.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/vT1ITT]


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janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
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A Study in Brand Minimalism | Drawar

A Study in Brand Minimalism | Drawar | Organic SEO | Scoop.it

If every packaging started to look like this the flamboyant packaging would stand out and start to be my favorite. Standing out isn’t about being more than what everyone else is, it usually means you are just less.

 

Minimalism, your table for one is ready... 


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B2B SEO: 4 Quick Tips To Make Your Content Model Fresh

B2B SEO: 4 Quick Tips To Make Your Content Model Fresh | Organic SEO | Scoop.it
Thanksgiving! There is nothing like the taste of fresh turkey when it’s hot out of the oven. However, the leftovers quickly lose their appeal after sitting in the fridge for a few days.

 

After engaging in a content strategy project, it can be difficult to understand how well the content is performing and how to improve your website’s performance.

 

One method is to create a content tracking analytics program to measure each theme’s content on a site. By factoring various KPI’s like reach, relevance, and conversion metrics, you can determine how each category of content is performing.


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25 Google+ tips and tricks | Webdesigner Depot

25 Google+ tips and tricks | Webdesigner Depot | Organic SEO | Scoop.it
Google+ unveiled itself to the public amidst a chorus of praise and adulation from techies all over the globe.

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Why Companies Should Take Google+ Pages Seriously

Why Companies Should Take Google+ Pages Seriously | Organic SEO | Scoop.it

If you are looking for a well written explanation of what would be your good motives in opening a "Google+ page" for your company or brand, you will find it in this good article.

 

Recommended. 8/10

 


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Measure, Track and Optimize Social Media KPIs: 40 Dashboard Tools You Can Use

Measure, Track and Optimize Social Media KPIs: 40 Dashboard Tools You Can Use | Organic SEO | Scoop.it

If you are looking to track, monitor, manage and optimize different key social media-related perfomance indicators you probably some kind of dashboard where to do this work.

 

In this well-organized collection by Barry Hurd you can find anything from the very basic to the most sophisticared solutions at your disposal. 

Useful. 8/10

 

Find it all here: http://barryhurd.com/2011/11/10-social-media-dashboards-for-tracking-stuff/ 

 


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How Google+ Uses SEO to Steal Search from Facebook and Twitter

How Google+ Uses SEO to Steal Search from Facebook and Twitter | Organic SEO | Scoop.it
Does your Google+ profile rank incredibly well in Google’s search results for your own name? Colleagues mention that their G+ profile now outranks all other online identities that they’ve worked for years on.
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5 Steps To Measure The ROI Of Digital Media Channels

5 Steps To Measure The ROI Of Digital Media Channels | Organic SEO | Scoop.it
Many marketers have worked hard in 2011 to develop appropriately customized ROI measures for social media.

 

Here's a 5-step process to discover which elements are driving the most value.


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Level343's comment, January 21, 2012 10:04 AM
Thanks Wayne, :)
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Storify Curation Tool Adds Conversation With Livefyre Comments | ReadWriteWeb

Storify Curation Tool Adds Conversation With Livefyre Comments | ReadWriteWeb | Organic SEO | Scoop.it

Storify, the Twitter and multi-media curation service that's taken the indie and mainstream media worlds by storm, finally added the ability to post comments on stories tonight with the experimental addition of independent commenting platform Livefyre. Storify hasn't announced the feature yet, but Livefyre has.

 

In order to opt-in to comments on your Storify, users must click the settings button near their logged-in avatars in the top right of the page. Then a link to the Labs page will appear on the left side, which today contains nothing more than a check-box to turn on Livefyre.

 

[curated by Giuseppe Mauriello]

read full article http://j.mp/y70DVU


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Karen du Toit's comment, January 4, 2012 2:34 AM
Thanks!
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'Let It Snow' - Google Easter Egg For Christmas 2011

Have you seen the new Google Easter Egg for Christmas 2011? Check it out here with a few other Internet Easter Eggs...
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A 5-Minute Guide to More Persuasive Copywriting | Copyblogger

A 5-Minute Guide to More Persuasive Copywriting | Copyblogger | Organic SEO | Scoop.it
Copywriters love to tell clients they can create compelling copy. The problem is, too few of them ever mention whom they think they’re compelling.
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4 Ways Mobile Should Change Your SEO Strategy

4 Ways Mobile Should Change Your SEO Strategy | Organic SEO | Scoop.it
Tiny keyboards, cramped screens, voice-activated search -- it's all going to change how people find your business online. Start preparing now.

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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Organic SEO | Scoop.it

Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.

 

YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.

 

Here's an intro:

 

"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".

 

Video changes the game.

 

Here’s why YouTube matters:

 

**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network

 

**Google+ is now integrated even closer with YouTube for additional community building (more on the way)

 

**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era

 

Lots of valuable "how-to" information here.

 

Aaron says:

 

"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See full article here: [http://bit.ly/t1lLfd]


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Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.
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Dec 1st 2011 Google Algorithm Update Demystified

Dec 1st 2011 Google Algorithm Update Demystified | Organic SEO | Scoop.it
Today Google's Engineering Director Scott Huffman released the first of (hopefully many) monthly updates announcing the changes Google has i...

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10 Ways to Intensify Organic Traffic | Kaiserthesage

10 Ways to Intensify Organic Traffic | Kaiserthesage | Organic SEO | Scoop.it
Traffic is the life and blood of web-based businesses, and I think I have mentioned and used this passage many times in the past.

 

There are many methods that can amplify a site’s ability to attract and drive traffic, which can be segmented into two major areas of online marketing – paid and organic.


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5 Ways to Turn Social Customers Into Brand Ambassadors

5 Ways to Turn Social Customers Into Brand Ambassadors | Organic SEO | Scoop.it
Smart businesses will leverage their social channels to spread a positive brand reputation. Here are five ways to turn customers into brand ambassadors through customer service.

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David Blundell's comment, November 25, 2011 3:42 AM
@wayneb77 - pleasure - I particularly like the advice on response times.
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Yahoo Site Explorer Alternatives | Free Inbound Link Tools

Yahoo Site Explorer Alternatives | Free Inbound Link Tools | Organic SEO | Scoop.it
Now that Yahoo Site Explorer is shutting its doors many people need free backlink and inbound link analysis tools. Here are your alternatives...
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