Many had doubts when Google rolled out it's social media site, Google +, in June 2011. These doubts are quickly becoming soft whispers as Google is proving to be a growing face in the social media scene. December proved to be one of the largest growth periods for the site. On December 11, 2011 Google + showed a traffic increase of +55% according to Hitwise. It tweeted a graph showing the huge increase in traffic.
Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation over a year ago, but it is still timely and relevant today. They share their insights, questions and observations.
****One thing is for sure, 2012 is the year for content curation!
Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix. Content curation is going to be an equally important element in their content strategy.
Here are just a few things that caught my attention:
Paul Gillin - @pgillin
Consultant, Author of "The New Influencers & Secrets of Social Media Marketing"
**Marketers can build trust with their constituencies by providing focused curation in areas that matter to their constituents.
**Original content will always have value, but curation is coming to have nearly equal value.
**The key is to stake out unique topic areas and to become the most trusted source in those areas.
**You don’t need a lot of money to do this. You just need to know the subject matter very well.
Erik Qualman @equalman
Author of Socialnomics:
**Today, everyone is a potential media outlet.
**A curator understands their audience and is able to package created content in a digestible manner for them.
**Creators need to view curators as distribution points for their content rather than as pirates.
**Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic?
**In the end, almost every person is a little of both (creator & curator).
After all, there is no such thing as a new idea and imitation is the sincerest form of flattery.
**These clichés symbolize the irony of the topic being discussed.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized.
Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.
This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".
This is what captured my attention:
A well curated hub will include
***trackback links from cited sites, which improve search rankings for the curator, and
***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly
The Value Proposition in a site must
***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and
***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts
The crux of the article is summed up as
****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.
And the bottom line? You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.
Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:
****This you cannot do on a third-party site owned by someone else.
****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.
****It is always better for the owner of the network than it is the publisher. Always!
****So neverput your business in the hands of anyone else.
Curated by JanLGordon covering "Content Curation, Social Media and Beyond"
If every packaging started to look like this the flamboyant packaging would stand out and start to be my favorite. Standing out isn’t about being more than what everyone else is, it usually means you are just less.
Thanksgiving! There is nothing like the taste of fresh turkey when it’s hot out of the oven. However, the leftovers quickly lose their appeal after sitting in the fridge for a few days.
After engaging in a content strategy project, it can be difficult to understand how well the content is performing and how to improve your website’s performance.
One method is to create a content tracking analytics program to measure each theme’s content on a site. By factoring various KPI’s like reach, relevance, and conversion metrics, you can determine how each category of content is performing.
Does your Google+ profile rank incredibly well in Google’s search results for your own name? Colleagues mention that their G+ profile now outranks all other online identities that they’ve worked for years on.
Storify, the Twitter and multi-media curation service that's taken the indie and mainstream media worlds by storm, finally added the ability to post comments on stories tonight with the experimental addition of independent commenting platform Livefyre. Storify hasn't announced the feature yet, but Livefyre has.
In order to opt-in to comments on your Storify, users must click the settings button near their logged-in avatars in the top right of the page. Then a link to the Labs page will appear on the left side, which today contains nothing more than a check-box to turn on Livefyre.
Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.
YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.
Here's an intro:
"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".
Video changes the game.
Here’s why YouTube matters:
**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network
**Google+ is now integrated even closer with YouTube for additional community building (more on the way)
**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era
Lots of valuable "how-to" information here.
"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"