A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
Researchers in these fields have rigorously tested consumer behavior and have learned how we react to different forms of pricing. These learnings will give you insights into your customer's minds on a large scale, and will show you similar patterns and habits that you can leverage to your benefit. Some people may find these disciplines intimidating, but applying their principles to your ecommerce store is easy.
The issue of black hat SEO is so serious that some of us have become stuffed shirts ourselves. Good thing, our friend, Adam Thompson from RYP Marketing, injected a dose of humor to the black hat/white hat SEO debacle. He sent us a funny comic about it, which we included in this week’s Friday Humor. Like you, we are completely against everything black hat—well, except those where we can pull out fluffy bunnies. Have a fun and safe Friday!
Wayne Barker from Boom Online provides a list of resources and the combination of tools they use for outreach including some paid tools and some others from the ‘No Budget’ section (although I’ve personally used them all at some point).
Have you ever used the tilde operator in your link prospecting? This article comprises some early findings on experimenting with the tilde operator in guest post prospecting for the health space – what worked, what didn't, and some helpful tips.
I have a very bad habit and maybe you can identify with this. For some of my higher traffic sites, I tend to look at my Google Analytics data a few times a day to see what’s happening, see what traffic volume is like, see where my visitors have come from, see if a post has caught the perfect wave on Twitter or Facebook and so on. I don’t recommend this. It’s a time waster!
Local SEO has the undeserved reputation of being "easy" and "not a lot of work". The competitiveness of keywords might be less competitive than broader keywords but there still is a fair amount of work that goes into getting the campaign off and running properly