"Web searches aren’t what they used to be. Now, you can get relevant search results pooled not only from images, videos, news articles and blogs, but also Facebook friends, connections on Twitter and even Gmail.
ust as search engines try to improve algorithms, companies such as Bing and Google are really starting to understand how social search fits into results and the overall experience,” says Kath Skerry, client services director for SEO and social search marketing company iProspect. “In addition to making social elements more prominent, results are becoming more personalized with links to user-generated content, videos and blogs with brand mentions and connections through your social networks.”
For example, Bing has been an innovator with social search. In fact, it was the first search engine to incorporate Facebook and Twitter into its core results".
Full Article Here: http://mashable.com/2012/08/24/social-search-trends/
Via Antonino Militello, Search Engine People