From the article intro: "Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page.
Google has provided a way for you to verify your page to Google.
As a verified page, you should get preference in Google and Google+ search results, and you’ll also qualify for Direct Connect when it rolls out more broadly. (Direct Connect allows searchers on Google to go straight to your Google+ brand page by entering a “+” in front of your brand name. It is currently available only to a select few brands.)
If you use the fullest version of the badge, it even displays friends of the visitor who have +1ed you, a +1 button, and an “Add to Circles” button. The +1 button will display your aggregated number of +1s from your home page, your Google+ Page, and any AdWords ads you’ve linked to +1."
Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.
Key sections in this guide include:
Google+ Search Facets Google+ Search Results Google+ People and Pages Results Google+ Search Spam Search+ People and Pages Google+ Posts Google +1 Button Google+ Social Snippets Google+ Content Google+ Formatting Google+ Brand Pages Google+ Authorship Google+ Influence Circle Count
Three key takeaways:
1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.
The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.
2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.
3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.