I'm a sucker for tools, I love the fact that they save me time, I love the fact that they make me more productive, I love the fact that they... 
Content is a good word with a lot of meanings. It means significance, substantive information, topics. Depending on the use, it also means agreeing, satisfied or gratified. Put into a single definition, content could be, “Topics that provide a large amount of significant information and satisfy the needs of the reader.” Ooo – we like the sound of that! Via Level343 
Authority is going to play a bigger role in the SERPS in the near feature. As a website owner we need to work on that. Via Gianluca Fiorelli ![A Brief History of Google [Interactive Timeline] | Organic SEO | Scoop.it](http://img.scoop.it/AGZ8ZvXv1L0vXPQq9sJWEjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Key points in Google’s history as a business Major changes to the algorithm (thanks to Dr Pete for curating this information) Interesting news stories related to the search engine Product releases Discontinued products 
Econsultancy (blog)Five steps for creating phenomenal contentEconsultancy (blog)And how can you ensure your content is right for your customers and your brand? Here are five steps to help you figure out the right strategy. Via Level343 ![Tips on Using Google+ for Business [Infographic] | Smedio | Organic SEO | Scoop.it](http://img.scoop.it/Uw3X5-caaUqa2q9SWHe8Qzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
All this while, I maintained that the true test for Google+ would be in the business segment when it takes on the world’s leading social network head-to-head. Via Alex Butler 
Brilliant sketchnotes by Craighton Berman summarizing the curation discussion "The Curators and the Curated" at the SXSW 2012.
Check out it to see the three sketchnotes: http://j.mp/wSTJWh Via Giuseppe Mauriello 
There are few people that have helped shape the SEO industry more than Rand Fishkin, the CEO of SEOmoz. Not only does he give out a ton of awesome, actionable tactics & strategies on the SEOmoz blog, but he’s also one of the bright minds behind Open Site Explorer, one of the most popular link building tools out there.
This post highlights part of the importance of Google+ for SEO purposes. It does so by contrasting 2 screengrabs of Google search results pages, illustrating how H&M have managed to use Google+ to radically affect results for their network of followers, or circlers if you prefer. Via Gianluca Fiorelli 
Google just announced a myriad of updates to various elements of search. Below I am highlighting the ones that relate to LOCAL SEO and Google Places. WOWSER looks like organic ranking factors are going to be even more important in this new Venice update. Via Linda Buquet :: Catalyst eMarketing 
Following on form Susan's post last week on what's wrong with Google's personalised results I thought this would be a fitting time to point... 
There’s a scene in Batman: The Dark Knight where Batman is interviewing the Joker.
“I don’t want to kill you! …. You complete me!”
I love that scene because Joker is totally counter everything Batman is. Batman loves order and justice. The Joker loves chaos and destruction. They’re both arguably brilliant and yet driven to serve different causes.
How boring would that movie have been if the Joker was a white-knighting do-gooder who squirted old ladies with fake flowers, cracked puns and shared idiotic limericks? If Batman’s mission was just to publically shame the Joker by writing mean things about him on the internet?
And yet that’s exactly what we have in SEO right now. There are dozens of well known, incredibly smart white hat advocates – these are your “Batmen”. But who is the “Ying” to Rand’s “Yang”? Who is Wil Reynolds’ “Joker”? Who is Matt Cutts’ arch nemesis? At best we can label the “dark side” of SEO “Spammers”. We find it edgy and frightening when a well known figure advocates something that smacks of being even gray-hat.
YAAAAAAAAAAAAAAAAWN.
“You have all these rules, and you think they’ll save you!” Via Chris @ RWS |
This is a guest post by Per Schmitz. Nowadays there’s a lot of personal information publicly available on the web. We all have an “online persona” which is directly related to the way people see and judge us as individuals.
As Google says: “Your online identity is determined not only by what you post, but also by what others post about you – whether it is a mention in a blog post, a photo tag or a reply to a public status update.” Via Level343 
Klout and Kred, which both measure social influence, have a lot in common -- including the location of their offices in the same old shoe warehouse in San Francisco's trendy tech district.
Very very interesting...but at this point I don't care for either. Via Level343 
A couple years ago, Jay Baer wrote a great blog post called 'The 39 social media tools I'll use today' which was an all-in-one toolkit for social media marketers (and still is). Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource. So, let’s serve ‘em up! Via Level343 
We don't need to run around after every algo update post, every webmaster notification, word from a Googler's lips, screaming to the world that something is amiss and how they're out to persecute us. Get a grip.
Certainly, Matt Cutts would just love to increase his budget and sway. But these aren't always the realities.
When folks talk about IR patents and papers, it's always best to keep that in mind. Things don't always work out in the wash. Via Level343 
Over the years, we’ve written a lot about landing pages, conversions and calls to action. It’s not enough to get traffic – although traffic is, of course, important.
Clear Calls to Action: A clear call to action directs the potential customer to the information they what to see. Even if you’re ranking well for your search terms, it will not matter if the customer cannot find what he is looking for within the first three seconds. Via Level343 
Carlo Pandian. While E-commerce websites want conversions, bloggers are looking to increase their visitors. These can be one-off (they may have just landed to your blog from Google, Twitter or referrals) or returning visitors. Via PebbleInTheStillWaters 
Team Hallam have been having some fun following Ruud Hein's Google+ post about Google vs. Bing. 
After several years of writing proposals, we began to notice that something wasn’t right. Via Gianluca Fiorelli 
Starting a blog is pretty simple. Actually getting people to visit it is hard. It’s not enough to just create great content and hope they will come… Because they won’t. Today’s successful blogs dig into a deep bag of tricks that include SEO, design and analytics…and then combine these elements into ever more advanced tactics that help them drive traffic to their sites, grow their audience and rank high in the search engines. Via Bonnie Burns, Level343 I’m not talking gimmicks. I’m not talking overhyped promises. I’m talking about a logical approach to writing headlines that will actually take you from [cliché alert] zero to hero in exactly 9 steps. 
Sometimes we forget that not everyone is buried in online marketing like we are. In fact, most people aren’t… it boggles the mind. Did you know most people aren’t professional SEOs?
What will your videos be about? What specific topics will you cover?
How will your videos help people to:
Build a personal connection with you
Fix their point of pain
Learn, have a better life/job/business/family, or otherwise enjoy watching
How do you plan to draw traffic to your YouTube account?
Will you provide links from your site and/or blog?
Will you be sharing your videos in your blog? Via Level343 |
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