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Organic Pathos
the reasonable language of art, music, and image
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Sex, Sex and More Sex, Over the Course of 30 Years of Advertising

Sex, Sex and More Sex, Over the Course of 30 Years of Advertising | Organic Pathos | Scoop.it
It would be a fantasy to believe that there might be a day where sex is not involved with advertising. Sex continues to have a prominent place in advertising and it looks like its role is increasing.

 

Over the course of three decades of ads, one common denominator is sex, sex and more sex. Despite new platforms, such as television ads, ads before movies, mobile ads, banner ads and other ads tailored for the internet, sex continues to be popular for marketing any product.

 

The reason is simple; sex can be quite the effective marketer.


Via Sakis Koukouvis
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The Brain Responds To Music The Same Way As Eating

The Brain Responds To Music The Same Way As Eating | Organic Pathos | Scoop.it

The study volunteers chose a wide range of music – from classical and jazz to punk, tango and even bagpipes. The most popular were Barber's Adagio for Strings, the second movement of Beethoven's Ninth Symphony and Debussy's Claire de Lune.


Since they already knew the musical pieces they listened to, it wasn't possible to tell whether the anticipation reaction came from memory or the natural feel people develop for how music unfolds, Zatorre said. That question is under study, too.

Dr. Gottfried Schlaug, an expert on music and the brain at Harvard Medical School, called the study "remarkable" for the combination of techniques it used.

 

While experts had indirect indications that music taps into the dopamine system, he said, the new work "really nails it."

 

Music isn't the only cultural experience that affects the brain's reward circuitry. Other researchers recently showed a link when people studied artwork.

 


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