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Content Strategy, Social Media
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3 Tips For Developing Newsletter Content That Works

3 Tips For Developing Newsletter Content That Works | Organic Marketing | Scoop.it
There's a lot for small businesses today to consider when it comes to marketing and getting more sales -- PPC, Social Media, Link Building, SEO, Website Development, Content Creation, etc.
Ideagility's insight:

A well crafted newsletter will drive repeat business and grow new leads and sales. Share the right combo of industry content, company news/success stories, and special promotions/events. If you follow that approach across all your content sharing channels, you'll earn trust and won't annoy the heck out of people by flooding their news feeds and inboxes with useless or overly self-promotional fodder.

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The Big Battle of Micro Videos: Vine vs Instagram

The Big Battle of Micro Videos: Vine vs Instagram | Organic Marketing | Scoop.it
We can thank technology and the internet for our ever-dwindling attention spans.
Ideagility's insight:

This aticles offers a succint comparison of the two video apps and what each has to offer. It can be overwhelming for SMBs to determine what marketing channels to utilize. When it comes to social platforms & apps we simply say - use what works for you based on what your audience most connects with. How do you know? You experiment and measure what gets the most engagement.  

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7 Ways to Boost Your Creativity

7 Ways to Boost Your Creativity | Organic Marketing | Scoop.it
How love fuels creativity and 6 other ways to free your mind to do its best work.
Ideagility's insight:

We may already naturally utilize some of these methods for being creative, like thinkng about various outcomes when conceptualizing projects - so boosting your creativity becomes more about learning how to channel those methods. Good read.  

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The New Era of SEO: Content Strategy

The New Era of SEO: Content Strategy | Organic Marketing | Scoop.it
Well-known industry players are starting to say that content strategy is the new SEO. Some argue that traditional link building strategies are dead.

Via Beth Williams
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Christmas in July (Part 1) | Ordoro Blog

Christmas in July (Part 1) | Ordoro Blog | Organic Marketing | Scoop.it
Ideagility's insight:

This post provides useful tips to help businesses prepare for the holidays (we know, already? yes, already). It's not just about the winter holidays, though. Think about how you can increase sales from season to season: if you are a cleaning service you can share spring cleaning offers and tips on your website, blog, or social media. If you're an Etsy seller you can feature photos of and advertise your hot summer fashions.  If you're a law firm you can engage in discussion forums to provide assistance to targeted web traffic around the time of the full moon (kidding ... sort of). Seasonal marketing is impactful and everybody loves a good deal so if you can tailor your products or offer special promotions to fit the needs and expectations of consumers, you're in a good place.  

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6 Reasons Why Small Businesses Often Fail With AdWords - Search Engine Journal

6 Reasons Why Small Businesses Often Fail With AdWords - Search Engine Journal | Organic Marketing | Scoop.it
Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense. Many small businesses have dist
Ideagility's insight:

Managing AdWords is a challenge for small business owners who don't have the time to devote to wrapping their heads around the ins and outs.  Andrew Lolk says, "The lack of knowledge in the AdWords field is one of the main reasons for many small business owners to say they have been scammed once or more by a so-called AdWords agency."

 

This article reveals 6 common blunders seen in small business AdWords accounts. Familiarize yourself, then let a tried and true solution like AgileBid automate and optimize your AdWords account because, let's face it, even if you had the time to do it -- there's probably something else you'd rather be doing!  

 

 

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Researchers Explain How Brands Make You Fall In Love

Researchers Explain How Brands Make You Fall In Love | Organic Marketing | Scoop.it
Brands spend millions of dollars trying to make consumers fall in love with them, and according to C.W. Park, director of the Global Branding Center at USC’s Marshall School of Business, these attempts are usually miserable failures.
Ideagility's insight:

The title may sound a little off-putting to non-marketing folks but what this article expresses is that in order to form mutually beneficial and lasting relationships, businesses and consumers must have shared values. It's not about what your product can do but how it can make life easier for customers...how it can let them be who they want to be.

 

One of our founders and Chief Technology Officer, Jeremy Brooks, created AgileBid because the routine and time-consuming tasks required to manage pay-per-click (PPC) campaigns, like monitoring conversion and bounce rates, bogged down his day to day and prohibited him from devoting quality attention to his customers. (He also wanted to be able to get out and ride his dirt bike on occasion.) A lot of elbow grease (OK, brain power) later, he had an end-to-end PPC software product that automatically optimizes online advertising campaigns. The way it works: AgileBid continually finds and invests in keywords that provide the best ROI, tosses out those that don't convert, and measures and tracks conversion rates based on phone calls and locations responsible for business leads.


AgileBid was created to enable people to do the things they love - to focus on the aspects of their business they excel at and enjoy; to devote more time to their families; to travel; to run marathons; to volunteer; to write a novel; whatever it is you want more of, AgileBid was created to give you the time to do THAT. 


Great article. Thanks for reminding us to enjoy life! 

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