A survey in the foodservice sector in Finland has shown that organic has become more common in kitchens across Finland. More than 15% of professional kitchens use organic products every day, an increase of 4% compared to the year before.
According to the research, 39% of professional kitchens would like to continue to increase their share of organic. Some of the issues are currently the supply and among the requested items are peeled potatoes, chopped cabbage and onions.
The survey was conducted in September to November and includes respondents from 657 professional kitchens.
KRAV has proven to be more than just a certifier for the Swedish producers. Their network and close collaboration with companies across the Swedish food sector also enables them to support producers with finding the right buyer.
Helena Wistrand, Customer Support Officer – processing and international trade at KRAV, shares an example of how one of the largest producers of carrots in Sweden, Widegrens Gård, did not know what to do with the part of the production the supermarkets would not accept. They quickly put them in touch with a company for organic chicken stock, Scandinavian Organics, who is already using retired laying hens for their production. A perfect example of creating a more sustainable supply chain and reducing food waste
Finland Sector Retail 2016 | Piktochart Infographic Editor
Nordic Organic Food Fair's insight:
We have created an overview of the stores and the chains to help get a quick and easy overview of who's who in the Finnish retail sector.
The infographic also covers market share and brands for each of the retail chains. The overview also includes different sales channels.
Organic sales is increasing in Finland and similar to the other Scandinavian countries, milk, eggs, fruit and vegetables are popular. It is estimated that 40% for all products in the supermarkets are of foreign origin.
We have spent some time looking at the Danish retail sector. We have created an overview of the stores and the chains to help get a quick and easy overview of who's who.
The infographic also covers market share and brands for each of the retail chains. We have also been looking at the sales statistics for organic food, the increase for different sales channels. Furthermore, which of the retail brands sell most organic in comparison to total sales but also within their own stores.
On the Danish market Netto and Irma is excelling in organic sales. Netto, low-budget brand, sells the most of the total sales of organic. Whereas Copenhagen based brand Irma, is doing very well for the percentage sold in their store being over 30%. Their goal is to sell 50% organic food by 2025.
Soil Association's Organic Market Report released last month and showed the UK organic sector is now worth £1.95 billion. There was consistent growth of 4.9% in 2015 in contrast to the non-organic grocery market which decreased by 0.9% in the same year.
Martin Sawyer, Chief Executive of Soil Association Certification, said: “This is a hugely exciting time for the organic sector, with the market set to break through the £2 billion mark in 2016"
The sustained interest in organic is partially driven by an increase in young and socially conscious ‘millennials’ with strong social, ethical and environmental values. These consumers are increasingly choosing organic because they want to know the origins of their food and are willing to pay more.
The second edition of the Nordic Michelin guide did not only offer more stars to restaurants across the Nordic region, outside of the cities. The guide this year gave the first 3 stars to Geranium in Copenhagen and Maaemo in Oslo. Both restaurants are fully organic with the exception of wild ingredients from their local area.
Copenhagen is also home to 1 star Relæ, which is certified organic and winner of the Sustainable Restaurant Award as well as being number 45 on the World's Best Restaurant list.
The quality of Nordic food is reaching new heights, and local and organic is very much on the top of the agenda of the Nordic success.
Danish demand for organic food is booming and awareness of the state-controlled logo has never been higher according to a recent survey.
Denmark's organic red label the Ø-mark, has been in use for 25 years. According to trade association Organic Denmark, this governmental control is a crucial factor in ensuring consumer confidence, with 90% of those who recognise the Ø-label saying it is "highly trusted"
The Danish consumer bought on average, DKK 1.949 per person on organic products during 2015, which is the highest in the world.
NP NEWS | The online home of Natural Products magazine
Nordic Organic Food Fair's insight:
A new study has shown that both organic milk and meat contain around 50% more beneficial omega-3 fatty acids than conventionally produced products.
Analysing data from around the world, the team led by Newcastle University, reviewed 196 papers on milk and 67 papers on meat and found clear differences between organic and conventional milk and meat, especially in terms of fatty acid composition, and the concentrations of certain essential minerals and antioxidants.
Coop Norway has a significant growth in sales of organic goods. During 2015 Coop increase with 20.3%.
Last year Coop sold organic products for NOK 432 million, and this year various supermarkets calculates to sell organic products for half a billion during 2016.
During 2015 sales of dairy products increased with 22.5% and fruit and vegetables with almost 30%. In 2020 the government's goal is that 15% of the total sales and 15% of agricultural shall be organic.
According Ekoweb's calculations organic food was sold for SEK 21.5 billion in 2015. This is an increase of 6.0 billion compared with 2014 when it sold organic food for SEK 15.5 billion.
The Swedish food market had sales of approximately SEK 280 billion during 2015. "The big three", ICA, Coop and Axfood continues to grow and expand their range of organic products. ICA's organic sale increased by 50%, Coop with 19,4% and Axfood with 44%. However, Coop currently has the highest share of organic of total sales.
Swede's view on organic product is positive and 8 out of 10 Swedish consumer’s chooses organic products, so more growth to come.
The Soil Association has confirmed that 112 of their licensees will be showcasing their latest organic innovations (90 last year).
The organic market continued to grow in 2015 by 4.9% and is now just under £2 billion, with significant growth coming from online and independents.
“We have certified more new products than ever before and this show gives brands a great platform for profiling their amazing new products. Natural & Organic Products Europe is a fantastic opportunity for demonstrating the range and innovation within the organic sector and has to be the main event on every organic retailer’s calendars,” says Clare McDermott, Business Development Director at Soil Association Certification.
The Norwegian Agriculture Agency published a new report. The annual report on organic production and revenues shows that sales of organic food and beverages in retail increased by almost 15 percent in 2015 to almost 2 billion NOK. Respectively, this accounted for 1.5 percent of total turnover in the retail sector.
The most traded organic goods in value was eggs and fresh milk. Also vegetables are increasing significantly. The alcohol monopoly also reported a strong increase for organic soft drinks and beer from 2014 to 2015 of 58 and 27 percent.
According to Organic Denmark the organic market share increased in convenience stores from 3.5 percent in 2005 to 8.5 percent in 2015.
Last year organic products sales reached 6.9 billion DKK. This was an increase of 11.6 percent compared to 2014. In Copenhagen the organic share was more than 11 percent, while in South and West Jutland it was at 5.1 and 4.1 percent.
In our January Newsletter we published our retail overview of Denmark. See that and the other Nordic overviews here.
Statistics Denmark will publish their 2015 numbers on the 19th of April, which also includes the foodservice sector.
As the 2015 statistics are being published across the Nordic region in these months, we are seeing an incredibly positive development.
The retail trends across the Nordic countries are showing similar demands for product groups such as milk, eggs, vegetables and fruit. We are also at a crossroad where the organic sales in some product categories are now exceeding 50%. In Sweden KRAV reported over 50% organic sold in categories such as bananas, fresh herbs and peanut butter. Hopefully, this trend will push the retail giants to offer more organic options in all categories.
The past 10 years have proven to be an amazing decade for the organic movement. IFOAM EU's interactive overview of Organic in Europe, shows no less than 170.9% increase in retail sales in Denmark, 258.1% in Sweden, 338.6% in Finland and an amazing 479.5% in Norway. These numbers are based on sale from 2005-2014, so this does not include the past year's record results. Best regards, The Nordic Organic Food Fair Team
A storeowner from the Swedish chain Hemköp Alléns in Täby put grapes among laundry detergents and other cleaning chemicals. Normally, Joakim Skotte does not have conventional grapes in his store, but as they were in the chain's sales offers, he had to have them in his store. But as there are no rules about where in the store they have to be he wanted to show why he normally chooses to only have organic grapes because of the high amount of chemicals sprayed on conventional grapes.
Surprised by the national media coverage this gave the store, Joakim was pleased to have helped spark a debate and create awareness about chemicals in food products.
In 2013 Debio established certification of kitchens who serve organic food in Norway. The gold, silver and bronze labels are rewarded to restaurants depending on the proportion of organic served in their kitchen. The labels are offered to cafes, cafeterias, restaurants, nurseries and others who prepare and serve organic and sustainable food.
The number of approved establishments increased by 57 percent in 2015, from 200 to 314 certified companies. There is a total of 2880 certified kitchens in Norway, Sweden and Denmark.
A total of 1,582 KRAV-labelled items were registered, which is a record increase of 24% from the previous year. Towards the end of the year, there were 8,186 KRAV-labelled items on the market.
Johan Cejie, Sales Manager, KRAV stated: ”During 2015 product development gained momentum. Products have entered the market in all areas, and one category that we have been hoping would develop really took off: in the bread department, sales of KRAV-labelled bread increased 72%”
For more info about what products are in strong demand and what consumers are looking for click on the link below.
Ekologisk livsmedelsmarknad Rapport om den ekologiska branschen sammanställd av Ekoweb.nu 28 januari 2016 Svenska marknaden Danska marknaden Världsmarknaden Prognos för 2016 Sverige Prognos för 2025 Sverige 18 års erfarenhet av ekomarknaden
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