A report via Brazil which will resonate with soccer fans around the world as the Soccer World cup begins. This story was initially  reported online via http://www.flock-associates.com


Taking advantage of the strong bond and enormous pride that Recife fans felt towards their soccer team, Ogilvy & Mather Brazil engineered a campaign to encourage the fans to sign up to be organ donors


The results have been amazing and are a testament to the power of passion for a sport translating into a benefit for the community as outlined in this short YouTube video