How organ donation is getting nudge in the right direction in the United Kingdom - The Independent | Organ Donation & Transplant Matters Resources |

This report via The Independent outlines how organ donation is getting a nudge in the right direction within the United Kingdom.

For years the NHS has grappled with the conundrum of how to increase the number of people on Britain's Organ Donor Register. Now the results of some interesting research has revealed what type of messaging is most likely to resonate with members of the community.


Postive messages which are appealling to individuals are more likely to work versus messages outlining the harsh realities of potential transplant recipients.


Examples of the questions that were asked for this research are outlined in the following article-


An update of the results of this research were published online in March 2014-