Organ Donation & Transplant Matters Resources
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Organ Donation & Transplant Matters Resources
Combining reports, research findings and topic reviews
Curated by Deborah Verran
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Campaign uses Apple Store opening queue clip to encourage organ donor registration

Campaign uses Apple Store opening queue clip to encourage organ donor registration | Organ Donation & Transplant Matters Resources | Scoop.it

A Belgian campaign group used the queue for the recent opening of the Apple Store in Brussels to create a clever video encouraging people to register as organ donors. People on the waiting list for organ transplantation switched places with people waiting for the latest Apple gadgets in exchange for a commitment to register as an organ donor.

 

The video can be accessed via the landing page which is accessed via clicking on the banner headline.

Deborah Verran's insight:

Clever analogy of waiting in line compared to waiting on an organ transplant waiting list

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Proud to support my wife, @LaureenHarper & @MinRonaAmbrose as they raise awareness for organ donation #giftoflife

Proud to support my wife, @LaureenHarper & @MinRonaAmbrose as they raise awareness for organ donation #giftoflife | Organ Donation & Transplant Matters Resources | Scoop.it

This following tweet and accompanying photo from the current Canadian prime minister Stephen Harper is in support of the current social media initiative for organ donation awareness in Canada.

 

"J'appuie fièrement mon épouse @LaureenHarper & @MinRonaAmbrose qui font mieux connaître le don d'organes #donnezlavie (Proud to support my wife, @LaureenHarper & @MinRonaAmbrose as they raise awareness for organ donation"

 

For more information click on the following link- http://www.healthycanadians.gc.ca/health-sante/donation-contribution/index-eng.php

 

 

 

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Flock Associates - Recife Sport club: Immortal Fans. Integrated Marketing by Ogilvy Brazil - YouTube

A report via Brazil which will resonate with soccer fans around the world as the Soccer World cup begins. This story was initially  reported online via http://www.flock-associates.com

 

Taking advantage of the strong bond and enormous pride that Recife fans felt towards their soccer team, Ogilvy & Mather Brazil engineered a campaign to encourage the fans to sign up to be organ donors

 

The results have been amazing and are a testament to the power of passion for a sport translating into a benefit for the community as outlined in this short YouTube video

Deborah Verran's insight:

Soccer fans in Brazil are not only passionate about their sport but in the case of one club are passionate about organ donation as well

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Catherine Deneuve joins other celebs in organ donation campaign - GlobalPost

Catherine Deneuve joins other celebs in organ donation campaign - GlobalPost | Organ Donation & Transplant Matters Resources | Scoop.it

The news that actress Catherine Deneuve joined other celebs in an organ donation campaign in France which was launched this last week to coincide with the celebration of the 9th World Day for Organ Donation and Transplantation.

 

To read more about this story click on the banner headline

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