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Oreo
Curated by Ruth E
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Rescooped by Ruth E from *All Things Social*
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Twitter / Oreo: Prepare the royal bottle service! ...

Twitter / Oreo: Prepare the royal bottle service! ... | Oreo | Scoop.it

RT @Oreo: Prepare the royal bottle service! http://t.co/SACdZLQcU5


Via Sipp
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Twitter / Oreo: It's National Ice Cream Sandwich ...

Twitter / Oreo: It's National Ice Cream Sandwich ... | Oreo | Scoop.it
RT @Oreo: It's National Ice Cream Sandwich Day. Why? Does it matter? Stop asking questions and have one. http://t.co/WsNnBmhuAc
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Rescooped by Ruth E from International FMCG Market Insights
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Eight Great Examples of Agile Marketing from Oreo

Eight Great Examples of Agile Marketing from Oreo | Oreo | Scoop.it
In recent months, we've seen lots of brands launching real time campaigns in response to national events, producing great opportunist campaigns.

Via XPLAIN
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Rescooped by Ruth E from Integrated Brand Communications
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4 Steps to Explosive Real-Time Marketing

4 Steps to Explosive Real-Time Marketing | Oreo | Scoop.it

Shortly after the Superdome lights went dark during Super Bowl XLX in February, Oreo tweeted a qipppy photo, which immediately launched a “real-time marketing” fervor.

Since then, people have mentioned Oreo and real-time marketing nearly 2 million times onTwitter, and countless articles and panel sessions have examined how marketers can replicate the “Oreo moment.”

 

SEE ALSO: 9 Brands That Thought Fast During the Super Bowl

 

But the truth is, real-time marketing success starts with a brand's day-to-day activity, not a single well-timed moment. Don't swing for the fences your very first time out. Implement small, real-time marketing initiatives on a regular basis; patiently teach your audience they can expect timely, relevant communications from your brand. Then, when a really big opportunity arises, your team is poised and ready to make the most of it.

"You need to cultivate the principle of little bets, a concept coined by Peter Sims," explains author Jon Burkart to Fast Company. "In other words, the willingness to foster lots of small, experimental creativity to put things out there and see what sticks."

You must also understand the tone and nuances of the conversations taking place in the spaces where you are socially active. Your interactions need to be creative, highly contextual and timely, on topic and pitch-perfect. And people need to know you, or they might not listen.

Finally, don’t get caught in the trap of thinking real-time marketing is just about newsjacking. In fact, it's more about “trend” jacking: inserting your brand in relevant, timely conversations on an ongoing basis.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 27, 2013 1:59 PM

Trendjacking = real time marketing, is it good or bad, or does it depend. What does it depend upon?

Rescooped by Ruth E from Eclectic Technology
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Moon Phases Explained with Oreos - Optics Central

Moon Phases Explained with Oreos - Optics Central | Oreo | Scoop.it
Moon Phases are dependant on the Moon's relative position to the Sun and Earth. To find out more about the Moon Phase Cycle, read this friendly infographic below!

Via Beth Dichter
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Beth Dichter's curator insight, August 2, 2013 9:01 PM

If your students are struggling on learning the moon phase cycle this infographic may help...someone must have had fun eating the filling to create this infographic!

You might also challenge your students to find a typo in the infographic.

Scooped by Ruth E
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OREO Separator Machine #1 - Creator: Physicist David Neevel

It's a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes a man just needs to invent a machine to do the hard w...
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Social Media Darling Oreo Looks to Boost YouTube Following

Social Media Darling Oreo Looks to Boost YouTube Following | Oreo | Scoop.it
There are people in this world that love to prefer to separate Oreo cookies, eating just the top or the creme. This high-tech device does that for you.
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Rescooped by Ruth E from The Man With The Golden Tongs Hands Are In The Oven
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#Recipe - Oreo Cookies and Cream No-Bake Cheesecake

#Recipe - Oreo Cookies and Cream No-Bake Cheesecake | Oreo | Scoop.it
A fast and easy no-bake cheesceake dressed up for a Oreo Cookies and Cream cheesecake

Via Carlos Newsome
Ruth E's insight:

Creating cotent that engages the consumer and the product in new ways. 

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Fida Amran's curator insight, February 4, 2014 10:04 PM

So yum! Will try this #recipe!

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Twitter / Oreo: It's #Cheesecake Day. But please, ...

Twitter / Oreo: It's #Cheesecake Day. But please, ... | Oreo | Scoop.it
RT @Oreo: It's #Cheesecake Day. But please, don’t get us a card. Get us a fork. http://t.co/24cgv5wKEF
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OREO Wonderfilled Anthem (:90)

The world is full of wonder. And we are Wonderfilled. It's the new OREO Wonderfilled Song featuring Owl City. Download it free at http://www.oreo.com/wonderf...
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Rescooped by Ruth E from I can explain it to you, but I can't understand it for you.
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3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content

3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content | Oreo | Scoop.it

Have the dog days of summer resulted in a creative roadblock when it comes to your social media content? They say good things come in three’s, so who better to seek creative inspiration from than Oreo.


Via Riaz Khan
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Rescooped by Ruth E from Social Media, SEO, Mobile, Digital Marketing
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3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content

3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content | Oreo | Scoop.it

Long after generating worldwide kudos for the Daily Twist campaign and famed real-time marketing “dunk in the dark” sensations, Oreo continues to offer up engaging moments of wonder on their social media channels.


Via Kamal Bennani
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Rescooped by Ruth E from Country Music Today
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Kacey Musgraves Partners with OREO for New ‘Wonderfilled’ Campaign

Kacey Musgraves Partners with OREO for New ‘Wonderfilled’ Campaign | Oreo | Scoop.it
Kacey Musgraves recently partnered with OREO cookies for their ‘Wonderfilled’ campaign. The hot Country newcomer lends her vocals to OREO’s newest spot entitled “Daydream.”
“Wonder if I gave an Oreo/To this cute guy that I used to know,” she sings.

Via Interesting Stuff
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Rescooped by Ruth E from The Man With The Golden Tongs Hands Are In The Oven
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#Recipe - Cookies and Cream Oreo Cake

#Recipe - Cookies and Cream Oreo Cake | Oreo | Scoop.it

“I picked up a copy of Family Circle magazine almost 2 years ago because of the picture on the cover. It was of a cake that I knew Jesse would love. I tucked it away, planning on making it for his next birthday.”


Via Carlos Newsome
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Twitter / BaskinRobbins: Our #FlavorOfTheMonth, Oreo ...

Twitter / BaskinRobbins: Our #FlavorOfTheMonth, Oreo ... | Oreo | Scoop.it
Our #FlavorOfTheMonth, Oreo Nutty Salted Caramel, is a mix of @OREO cookies, caramel, peanuts & vanilla ice cream! http://t.co/T4LTa46vga
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Cupcake Heaven

Chocolate #oreo #cupcakes with #cookies and cream frosting #mom #jumblzar (Chocolate #oreo #cupcakes with #cookies and cream frosting #mom #jumblzar http://t.co/NvGQ7JS94W)...
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