Optometry Web Presence
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Optometry Web Presence
Key articles outlining strategies for improving the web presence for optometry practices
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What will mobile marketing look like in 2012? - Mobile Marketer - Strategy

What will mobile marketing look like in 2012? - Mobile Marketer - Strategy | Optometry Web Presence | Scoop.it
There were a few major trends in the mobile industry that will play a big role in determining how 2012 will pan out for mobile marketers, brands, agencies and media companies.
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Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search | Optometry Web Presence | Scoop.it
When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages.
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8 Ways to Drive Traffic to Your Site With Google+

8 Ways to Drive Traffic to Your Site With Google+ | Optometry Web Presence | Scoop.it

Even if you don’t think your customers are yet active on Google+, you need to get on it for the SEO value. By doing some simple steps like consistently post on the same topics and grow your Google+ followers, you help Google drive even more customers to your site.

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Small Business Advertising – AdWords Express | Florida Web Design Company - Atilus

Small Business Advertising – AdWords Express | Florida Web Design Company - Atilus | Optometry Web Presence | Scoop.it
I was on a call the other day with the owner and creator of one of the web's premier advertising platforms.
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Google's Matt Cutts | How to Get Better Visibility on Google |SEO Miami Website Design Miami

 USA TODAY's Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with 5 basi...

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Google Introduces "Hyper-Local" Search Ads For Mobile

Google Introduces "Hyper-Local" Search Ads For Mobile | Optometry Web Presence | Scoop.it
Adding to its growing portfolio of mobile search ads exploiting location, Google is introducing a “hyper-local” ad capability that shows users the precise distance to the advertiser’s business or location — right now.  The ad units are denoted by a...
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Google's New Mobile Ads Take Users From Search To Store

Google's New Mobile Ads Take Users From Search To Store | Optometry Web Presence | Scoop.it
Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile.
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SEO for startups in under 10 minutes

Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant.
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Google Insights for Search | SEO Book.com

Google Insights for Search | SEO Book.com | Optometry Web Presence | Scoop.it

Google Insights for Search allows you to monitor the local searches within your community to help you develop better copy for your website, Facebook, blog, etc that includes keywords optimized for search.

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Does social media have an affect on SEO? | Social Media Today

Does social media have an affect on SEO? | Social Media Today | Optometry Web Presence | Scoop.it

How creating a Google+ Page will have positive impact on your search engine rankings.

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Google Currents Adds Another Content Curation Option

Google Currents Adds Another Content Curation Option | Optometry Web Presence | Scoop.it
Google has entered the competition for content packaging in the mobile space with its Google Current offering.
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Qualities of a good site

Matt Cutts answers Google questions: - Does Sitemaps depend on pageviews? - What are the top things to do in SEO? - How does Google decide to use a DMOZ snip...
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Google Extends "Click To Call" Ads To All Advertisers

Google Extends "Click To Call" Ads To All Advertisers | Optometry Web Presence | Scoop.it
Google introduced “Click to Call” in January as a component of its location extensions offering in mobile.
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Google Services for Entrepreneurs | SubHub

"If you're launching a new business and you want to keep your software costs down, while maintaining a basic level of functionality, look no further than the ubiquitous Google for your enterprise needs.

Using Google's handy suite of office applications which includes a robust email program, an online office software suite, internal and external web development apps, website statistics tracking, interactive calendar, advertising and ad revenue sharing programs, and a nifty RSS reader, you can get your business up and running quickly without the headache of setting up your own internal IT department..."

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