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Optometry Web Presence
Key articles outlining strategies for improving the web presence for optometry practices
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Google AdWords Express

Use Google AdWords Express to advertise your local business on both Google Search, Google Maps, and mobile devices...
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What is Google AdWords Express? Online Advertising For Small Business

What is Google AdWords Express? Online Advertising For Small Business | Optometry Web Presence | Scoop.it
Get the low down on Google AdWords Express and find our how you can start to advertise your business online even if you don't have a website.
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Basics of Web Design: SEO in Mind | CooperVision

How to get your website to show up at the top of search results

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How to Set Up a Google+ Page for Your Business

How to Set Up a Google+ Page for Your Business | Optometry Web Presence | Scoop.it

Google+ has opened the doors for business and brand pages. In this article I show you how to set up your Google+ page and provide examples

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Basic Principles of Online Marketing

Basic Principles of Online Marketing | Optometry Web Presence | Scoop.it

There are three types of marketing, three types of communication and three types of advertising. Learn the basics.

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5 Myths about Small Business Websites

5 Myths about Small Business Websites | Optometry Web Presence | Scoop.it
Well we're in 2012 and no doubt many business owners are thinking about freshening up their web presence. But with terms such as FTP, bandwidth, bounce rate and UX style they can soon be left dizzy by the prospect.
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Local SEO Best Practices for Ranking in Google Places

Local SEO Best Practices for Ranking in Google Places | Optometry Web Presence | Scoop.it
Local Search Marketing experts weigh in on the importance of over 80 criteria that influence rankings in the Google and Yahoo Local search algorithms.
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6 Tips For Building a High Quality Blog Following

6 Tips For Building a High Quality Blog Following | Optometry Web Presence | Scoop.it
Shane Snow is a New York-based tech journalist and co-founder of Contently.com, a marketplace for brand publishers and journalists.
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Top 7 Tricks to Rank in Google Places

Top 7 Tricks to Rank in Google Places | Optometry Web Presence | Scoop.it
If you’ve worked with Google in the past you’ll know just how hard it is to rank for Google Places ...
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Small Business Advertising – AdWords Express | Florida Web Design Company - Atilus

Small Business Advertising – AdWords Express | Florida Web Design Company - Atilus | Optometry Web Presence | Scoop.it
I was on a call the other day with the owner and creator of one of the web's premier advertising platforms.
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Google's Matt Cutts | How to Get Better Visibility on Google |SEO Miami Website Design Miami

 USA TODAY's Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with 5 basi...

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List Your Business on Google Maps, Bing Maps & other major local search engines | GetListed.org

See how your business is listed on Google, Bing, and other major local search engines.
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GoMo: An Initiative From Google

GoMo: An Initiative From Google | Optometry Web Presence | Scoop.it
Find out why mobile-friendly sites matter, see how your current site looks in mobile, and find resources for building your mobile site.
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SEO You Should Know: Fix Duplicate Listings |

How duplicate listings get created on Yelp/Google Places, and how to remove them (don't compete with yourself!)

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Does social media have an affect on SEO? | Social Media Today

Does social media have an affect on SEO? | Social Media Today | Optometry Web Presence | Scoop.it

How creating a Google+ Page will have positive impact on your search engine rankings.

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Optometry Marketing: Your patients are looking for you on the Web. Are you there yet?

Optometry Marketing: Your patients are looking for you on the Web. Are you there yet? | Optometry Web Presence | Scoop.it

Increasingly, the Web is the first--and only--place people look when they search for services of all kinds: physicians, hairdressers, lawyers, caterers, and--yes--optometrists.

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LinkedIn SEO tips for your LinkedIn profile

Learning how to properly place keywords inside of your LinkedIn profile will help you get found by those searching for your product or service.
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Creating Optimized Content in Flash - Search Engine Optimization for Flash - O'Reilly Media

Creating Optimized Content in Flash - Search Engine Optimization for Flash - O'Reilly Media | Optometry Web Presence | Scoop.it
Search Engine Optimization for Flash dispels the myth that Flash-based websites won't show up in a web search by demonstrating exactly what you can do to make your site fully searchable -- no matter how much Flash it contains.
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5 Strategies for Creating Magnetic Online Content

5 Strategies for Creating Magnetic Online Content | Optometry Web Presence | Scoop.it
Brands are content publishers, and the Holy Grail of brand-produced content is magnetic content. Here are some tips for making yours as engaging as possible.
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4 Ways Small Business Websites Can Drive More Sales

4 Ways Small Business Websites Can Drive More Sales | Optometry Web Presence | Scoop.it
Don’t have the resources to invest in a web designer or consultant? Try these tips to optimize your small business website on your own.
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Top 13 Ways To Compete With Online Eyewear |

Top 13 Ways To Compete With Online Eyewear | | Optometry Web Presence | Scoop.it

Helpful advice from Dr. Bazan in utilizing online media to support a practice.

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Google Currents Adds Another Content Curation Option

Google Currents Adds Another Content Curation Option | Optometry Web Presence | Scoop.it
Google has entered the competition for content packaging in the mobile space with its Google Current offering.
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