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Basics of Web Design: SEO in Mind | CooperVision

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Optometry Web Presence
Key articles outlining strategies for improving the web presence for optometry practices
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Outbound Links: Why Using Them Benefits Your SEO Efforts

Outbound Links: Why Using Them Benefits Your SEO Efforts | Optometry Web Presence | Scoop.it
Outbound Links: Why Using Them Benefits Your SEO Efforts. Read more about how using outbound links in your web content can boost your credibility with users and with Google!
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How Social Signals Affect SEO | Business 2 Community

How Social Signals Affect SEO | Business 2 Community | Optometry Web Presence | Scoop.it
Do social signals really play a big role in SEO?  We know for certain that social media plays an essential role in increasing website traffic and creating
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The New SEO: Search Marketing Integration

The New SEO: Search Marketing Integration | Optometry Web Presence | Scoop.it
The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging profession. Here’s how the integration of social, branding, PR, paid search, and video is changing the SEO model.
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The importance of creating a well-rounded integrated marketing plan for SEO. 

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Online Reputation Management: Dealing With Negative Search Engine Results

Online Reputation Management: Dealing With Negative Search Engine Results | Optometry Web Presence | Scoop.it

“How do you deal with negative and/or inaccurate information that shows up high on Google, so that if someone searches for your brand the negative information shows up on top despite positive stories you’ve circulated?”

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The Definitive Guide to Local SEO

The Definitive Guide to Local SEO | Optometry Web Presence | Scoop.it
If your business has a physical location, you've undoubtedly been told that you need local SEO. But for many business owners, local SEO remains...
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The Super Rad Whitespark Blog

The Super Rad Whitespark Blog | Optometry Web Presence | Scoop.it

Blog about Local Search. Resources, stats, tools, strategies for improving your local search presence. 

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8 Strategies for Launching a Brand Presence on Pinterest

8 Strategies for Launching a Brand Presence on Pinterest | Optometry Web Presence | Scoop.it
For brands looking to develop a Pinterest presence, try these seven simple steps.
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Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search | Optometry Web Presence | Scoop.it
When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages.
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Google Places Replaces By Google+ Local

Google Places Replaces By Google+ Local | Optometry Web Presence | Scoop.it
Google Maps, Google Local, Google Places and now Google+ Local - yep Google has yet again renamed their local results to bring in Google+, as expected.

The new experience ties in Google+ into Google Maps and business listings...
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Why Social Media Is Important To Your SEO In 2012 | Business 2 Community

Why Social Media Is Important To Your SEO In 2012 | Business 2 Community | Optometry Web Presence | Scoop.it
You have heard it all before – Social media is an important element to your marketing strategy.
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How to Make Images Stand Out on Pinterest [INFOGRAPHIC]

How to Make Images Stand Out on Pinterest [INFOGRAPHIC] | Optometry Web Presence | Scoop.it
With more than 12 million users on Pinterest it's important to make your images stand out. Here's how to optimize your pins.
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Google Insights for Search | SEO Book.com

Google Insights for Search | SEO Book.com | Optometry Web Presence | Scoop.it

Google Insights for Search allows you to monitor the local searches within your community to help you develop better copy for your website, Facebook, blog, etc that includes keywords optimized for search.

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8 Ways to Drive Traffic to Your Site With Google+

8 Ways to Drive Traffic to Your Site With Google+ | Optometry Web Presence | Scoop.it

Even if you don’t think your customers are yet active on Google+, you need to get on it for the SEO value. By doing some simple steps like consistently post on the same topics and grow your Google+ followers, you help Google drive even more customers to your site.

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10 Things SEOs & SMBs Should Know About New Google Places Dashboard

10 Things SEOs & SMBs Should Know About New Google Places Dashboard | Optometry Web Presence | Scoop.it
Recently, Google announced some significant changes to their Google Places dashboard. The wires have been humming ever since, and the reaction has ranged from fall-off-seat excitement to ‘humph, is that it!
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Google+: A Quick Start Guide

Google+: A Quick Start Guide | Optometry Web Presence | Scoop.it
If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.
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What will mobile marketing look like in 2012? - Mobile Marketer - Strategy

What will mobile marketing look like in 2012? - Mobile Marketer - Strategy | Optometry Web Presence | Scoop.it
There were a few major trends in the mobile industry that will play a big role in determining how 2012 will pan out for mobile marketers, brands, agencies and media companies.
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Google Places Page Optimization: Google Local in Review

Google Places Page Optimization: Google Local in Review | Optometry Web Presence | Scoop.it
Simple tips & guidelines to successfully optimize your Google Places page, and improve your chances at securing top positions.
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Google+ Local Pages are Indexed: So What?

Google+ Local Pages are Indexed: So What? | Optometry Web Presence | Scoop.it
Google+ Local pages are indexed in a way Google Places pages never were. You now need to think of everything on your places page like a website.
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Local Search Ranking Factors | Local SEO Best Practices for Ranking in Google +Local

Local Search Ranking Factors | Local SEO Best Practices for Ranking in Google +Local | Optometry Web Presence | Scoop.it
Local Search Marketing experts weigh in on the importance of over 80 criteria that influence rankings in the Google and Local search algorithm.
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SEO for startups in under 10 minutes

Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant.
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Google Answers Questions On Managing Google+ Local Page

Google Answers Questions On Managing Google+ Local Page | Optometry Web Presence | Scoop.it
Google's + Local business rep (I guess formerly Google Places rep) Vanessa started a thread at Google Business Help answering common questions from business owners concerned about managing and maintaining their business listings in Google Maps with...
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Creating an Effective Web presence for Creative Professionals

Creating an Effective Web presence for Creative Professionals | Optometry Web Presence | Scoop.it
Creating awareness for your creative work means taking action to communicate your identity to a specific audience. Most average promoters think of Internet marketing, as putting up a good web site ...
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Social Media and SEO: Things Get “Pinteresting” | inspirationfeed.com

Social Media and SEO: Things Get “Pinteresting” | inspirationfeed.com | Optometry Web Presence | Scoop.it
There's a new kid on the social media block, and its name is Pinterest. Use it wisely, and you could give your SEO, and your business, a real boost.
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Blogging Best Practices

Some recommendations for practices interested in creating a search-optimized, engaging blog

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Healthcare Blogging 101: How A Blog Can Help You Engage Online

Healthcare Blogging 101: How A Blog Can Help You Engage Online | Optometry Web Presence | Scoop.it
Healthcare Blogging 101 by Angela Dunn @blogbrevity How to: healthcare physician hospital blog, engage online medical consumers, patients.
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