"I began using social media in 2007. To do it comfortably, I started learning how people were searching for doctors and small businesses. I had been listening to practice managers who said that The Yellow Pages didn't really work anymore. I had been given good advice by practice managers in the past, and I was anxious to eliminate the $3,000 a month I was spending on Yellow Pages ads..."
"f you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership.But take heart: Sometimes all you need are a few tweaks here and there.
"A little attention to this area is better than none," notes the Guru Hub blog, which offers advice like this for creating SEO-friendly content:.."