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Optometry Web Presence
Key articles outlining strategies for improving the web presence for optometry practices
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What will mobile marketing look like in 2012? - Mobile Marketer - Strategy

What will mobile marketing look like in 2012? - Mobile Marketer - Strategy | Optometry Web Presence | Scoop.it
There were a few major trends in the mobile industry that will play a big role in determining how 2012 will pan out for mobile marketers, brands, agencies and media companies.
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Google Introduces "Hyper-Local" Search Ads For Mobile

Google Introduces "Hyper-Local" Search Ads For Mobile | Optometry Web Presence | Scoop.it
Adding to its growing portfolio of mobile search ads exploiting location, Google is introducing a “hyper-local” ad capability that shows users the precise distance to the advertiser’s business or location — right now.  The ad units are denoted by a...
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Google's New Mobile Ads Take Users From Search To Store

Google's New Mobile Ads Take Users From Search To Store | Optometry Web Presence | Scoop.it
Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile.
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GoMo: An Initiative From Google

GoMo: An Initiative From Google | Optometry Web Presence | Scoop.it
Find out why mobile-friendly sites matter, see how your current site looks in mobile, and find resources for building your mobile site.
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Google Extends "Click To Call" Ads To All Advertisers

Google Extends "Click To Call" Ads To All Advertisers | Optometry Web Presence | Scoop.it
Google introduced “Click to Call” in January as a component of its location extensions offering in mobile.
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