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Helpful articles and resources for Optometrists to help manage their online reputation
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Scooped by CVPlus onto Optometry Online Reputation Management |
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By now, businesses of all sizes should know the importance of leveraging consumer reviews in both their online and offline marketing efforts. Delete the scoop?
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We talk a lot about online reviews. We talk about how important they are in influencing buying decisions, how SMBs need to respond to them, and how Google is starting to give more weight to reviews as social signals. Delete the scoop?
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70% of consumers trust a business with a minimum of 6-10 reviews. With all of Google’s changes, here are ten things business owners need to know about the new Google+ Local reviews. Delete the scoop?
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Google rolled out its own integrated, social review system for businesses with Google+ Local in May of this year. Delete the scoop?
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Getting people to review your business online takes some strategic thinking and proactive calls to action. Here's how. Delete the scoop?
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The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Delete the scoop?
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A fascinating study published last year compares the reviews and reviewers at three local business websites: Yelp, Citysearch and Yahoo Local. Delete the scoop?
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This post will teach you how to monitor your online brand mentions, turn complaints into compliments, and turn those with compliments into brand advocates. Delete the scoop?
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Google Maps, Google Local, Google Places and now Google+ Local - yep Google has yet again renamed their local results to bring in Google+, as expected. Delete the scoop?
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Google Places has announced changes and new features to its bulk listing management tool that it hopes will make it easier for business owners with multiple locations (and local search marketers who manage multiple locations). Delete the scoop?
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"A good way to get a good reputation online is to have and promote presence on social networks, so that you can inform clients and others, gain a better reputation and manage comments on the company as users of social networks may tend to put their complaints or concerns on the website of the company, and this way you can more easily respond to negative comments." Delete the scoop?
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When customers are unhappy with your products or service, who hears about it first? Delete the scoop?
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Foursquare is checking into Yelp's territory with the addition of ratings to its listings. Delete the scoop?
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Businesses that are caught planting fake reviews on Yelp will have to wear a red badge of shame for 90 days. Delete the scoop?
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All the search engine optimisation tactics in the book and the flashiest website possible will not win new clients for you if your business can not deliver on the promises it makes. 
Katie Campbell's curator insight,
May 29, 4:19 PM
Don't underestimate the power of a good online reputation! #SocialMedia #Marketing Delete the scoop?
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In March, we published the findings of Part 1 of the Local Consumer Review Survey 2012. Part 1 dealt with the consumption of online reviews and the influence they have on consumer behavior & purchase of local business services. Delete the scoop?
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According to Google, 97 percent of consumers search for local business online. Does your online business listing stand out from the crowd?
The largest online listing hubs are Yelp, Google+ Local, Yahoo! Local, and YP.com (Yellow Pages). Delete the scoop?
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We frequently get asked about our review filter. As part of our ongoing efforts to educate the business community, we worked with Epipheo Studios to create this video. It's designed to help folks understand why Yelp's review filter exists and... Delete the scoop?
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Google's + Local business rep (I guess formerly Google Places rep) Vanessa started a thread at Google Business Help answering common questions from business owners concerned about managing and maintaining their business listings in Google Maps with... Delete the scoop?
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Your business needs to include online reviews in your online reputation management strategy to gain consumer trust, optimize your site for search engines, and boost your internet marketing. Delete the scoop?
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Look no further than online patient reviews to discover what is good, bad, and downright ugly about your practice. Delete the scoop?
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