With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers.
Jeannette Marshall's insight:
68% of CMOs will increase their budget for content marketing in 2013 [CMO Council].87% of marketers listed social media as their favorite content marketing tool; followed by website articles (83%) and eNewsletters (78%) [CMI].94% of brands create content from scratch [IDG Enterprise].Young social networks such as Pinterest, Instagram and Tumblr are growing as content distribution tools [CMI].
Reach their buyers directly, establishing a personal link with current and prospective customers.Access niche buyers with targeted and effective messages.Publish content that people want to read and that search engines reward with high...
If you’re a content marketer, I’m guessing that your mornings sound something like this: Shortly after waking up, you check your phone for emails, social media activity, and browse through your favourite apps, such as Flipboard.
If you are the community manager for your company or your personal brand, you should know that the Twitterverse is made of codes. Here are 5 essential principles any individual or business should follow on Twitter.
Tony Hawk Insta-shames a woman who just doesn't know what's up.
Skateboarding legend Tony Hawk is instantly recognizable to the average teen or twenty-something, but he doesn't look like a typical celebrity. No fancy clothes. No "look at me" haircut. Not covered in tattoos.
So we suppose it's fairly understandable that a woman aboard the same flight as Hawk didn't know who he was — but there's never an excuse for being rude, right?
Social media: why you need to consider ROE on Social Media The days and ways of traditional marketing are changing. While companies are still pumping hard. Marketing topic(s):Social media analytics. Advice by Guest Expert.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.