“ Ask your customers what they want.”Is constant adaptation always the best policy?Do your customers really want you to change?Will change alienate your base?Will you confuse people?What is the cost?Will the change make you vulnerable? The bottom line: "Your customers will dictate when and how much to change. Keep asking them what they want (we recommend a formal or informal audit every six months) and keep watching their behavior, since they aren’t always able to articulate their desires. Then change as they do, or just a little bit faster."
Via Deb Nystrom, REVELN, Irene Immink, Jeannette Marshall