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What does Mark Carney miss about Canada?

What does Mark Carney miss about Canada? | optioneerJM | Scoop.it
Political pundits took Mark Carney to task for leaving Canada just as the proverbial bloom was coming off our economic rose, but we here at MoneySense feel a bit badly
Jeannette Marshall's insight:

Comparing Canadian financial security with the UK, you would think the Brittish would be more hospitable to Mark Carney who left as our chief treasurer to turn around their state of affairs ... doesn't appear so READ

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optioneerJM
Social Media Curating by @optioneerJM
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3 Steps to Build a Social Media Marketing Sales Funnel |

3 Steps to Build a Social Media Marketing Sales Funnel | | optioneerJM | Scoop.it
“Discover how to create, test and adjust your sales funnel to deliver content that better serves your customers.”
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Report: Hackers Would Rather Steal Your Twitter Account Than Your Credit Card

Report: Hackers Would Rather Steal Your Twitter Account Than Your Credit Card | optioneerJM | Scoop.it
You keep an eye on your credit report and fastidiously pore over each and every statement to guard against identity theft and a drained bank account, and that's good. But a new report says stolen T...
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Why so many leaders are so lame - The Globe and Mail

Why so many leaders are so lame - The Globe and Mail | optioneerJM | Scoop.it
Why so many leaders are so lame
The Globe and Mail
This column is part of Globe Careers' Leadership Lab series, where executives and experts share their views and advice about leadership and management.

Via Rami Kantari
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Finally a smartwatch that looks smart?

Finally a smartwatch that looks smart? | optioneerJM | Scoop.it
Gábor Balogh is a freelance designer from Hungary who, like many of us, wants an attractive, watch-like watch that just happens to be smart. The difference between Balogh and the rest of us is he went ahead and designed an interface he believes could enable regular watch designs to include a full bevy of smart features.
Via Guillaume Decugis
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Seven Blunders of the World

Seven Blunders of the World | optioneerJM | Scoop.it
1. Wealth without work 2. Pleasure without conscience 3. Knowledge without character 4. Commerce without morality 5. Science without humanity 6. Worship without sacrifice 7. Politics without principle
Via Dubie Bacino
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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | optioneerJM | Scoop.it
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?”Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss, John van den Brink, malek, Deanna Dahlsad, Ally Greer
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Mr Tozzo's curator insight, March 4, 5:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 3:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 2:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

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7 types of online influencers and who to target based on your goals

7 types of online influencers and who to target based on your goals | optioneerJM | Scoop.it
Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of your relationship marketing strategy.  An Influencer campaign should be a part of your social media engagement strategy.

Via Ally Greer
Jeannette Marshall's insight:

#Influence

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Ally Greer's curator insight, March 3, 4:07 PM

Many different types of online "influencers" exist, as outlined in this post by [url=/u/185416 x-already-notified=1]Stephanie Frasco[/url]. While this article was posted almost a year ago, the principles still stand true.


An interesting exercise could be to either (a) consider what type of influencer you are (I'm a social butterfly!) or (b) consider what types of influencers you should be targeting to help achieve your business goals through a social engagement strategy.


Here are some of my best tips on what your business goals can tell you about the types of influencers you should target:


Goal: Host events, parties, networking functions to spread brand awareness

Influencers to target: Social Butterflies. Chances are, they know people in almost any major city you'd want to host an event in, and are likely to have large networks of people who will show up. You can take it from there!


Goal: Launch a new technology

Influencers to target: Early Adopters. They spend all of their days on Kickstarter and TechCrunch trying to figure out what the next gadget, site, or invention is going to be and how soon they can get it. If you let them in on your next big idea, they're the ones who will be the most psyched about trying it out and sharing how great it is with the world.


Goal: Validate your value prop/need for your offering.

Influencers to target: Experts/Gurus. These are the ones who people turn to for advice on certain things. If you're trying to convince the market that your product is necessary for social media, then you're going to want a social media expert to agree with you.


Goal: Get popular.

Influencers to target: Celebrities. Everyone loves pop culture. It's human to admire celebrities, and they're the ones that become influencers without even trying. Think about the fanbases of people like Beiber and Lady GaGa. Whatever they say, their fans do. Like Stephanie points out, this could get pricey, but if you've got the money, will result in massive publicity.


Goal: Spend less time & money on word of mouth marketing and online content.

Influencers to target: Content Creators. These are the ones who are constantly writing, blogging, etc. They love spreading the word about things they like, and also make great guest bloggers (hello, #leancontent!)


Goal: Promote your content

Influencers to target: Broadcasters. If your content leads to business leads, you're going to want it to promote it as much as possible. Broadcasters might not always be the ones using your product/service or even maintaining relationships with your brand, but they are the ones who are sharing as much content as they possibly can, and usually have lots and lots of followers. (Sometimes, though, like Stephanie says, they over-share and get lost in the noise. Extra tweets can never hurt, though!)


Goal: Engage your existing audiences and create new influencers & ambassadors

Influencers to target: Your customers! Your customers might not be influencers yet, but they're the ones who will require the least amount of effort to connect with. Once you communicate with them enough, they'll become the next generation of brand ambassadors, and eventually, influencers of your own!

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Samsung’s Green Touch

Samsung’s Green Touch | optioneerJM | Scoop.it
In the heart of central Seoul, the capital of Korea, stands a stunning glass-walled building with elegant curves that has emerged as the city’s newest landmark.

Via Marc Rougier, Ally Greer
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Ally Greer's curator insight, September 4, 2013 3:21 PM

Korea is the home to the world's largest green wall. Imagine if everything was this green!

Serge Meunier's comment, September 5, 2013 4:40 AM
Paradigm shift, "Old World" and "New World" : forward, fast !
Marc Kneepkens's curator insight, December 12, 2013 5:45 AM

Nice to see big corporations go green. Some of them understand that they'll have to change their 'footprint' to bring about real change.

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Manage Your Pinterest Account in 10 Minutes a Day [Infographic]

Manage Your Pinterest Account in 10 Minutes a Day [Infographic] | optioneerJM | Scoop.it

Social media marketing is time-consuming. Putting your brand’s best foot forward generally entails managing multiple social media profiles. The daily activities necessary to be effective on each platform can be very labor-intensive. Mitt Ray of Social Marketing Writing has created the useful infographic below to help you get your arms around your Pinterest account and manage it effectively in just a few minutes a day. Check out his tips and put them to work for your visual marketing initiatives on Pinterest.

 


Via Kamal Bennani, Lynn O'Connell for O'Connell Meier, Barbara Fariña
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#Pinterest ing

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A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis | optioneerJM | Scoop.it

Excerpt from the guest post by Bryan Kramer, author of the new ebook "There is no B2B or B2C: Human to Human", and published on Brian Solis Blog.
"Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer).
This, plus the rise of social, digital and mobile channels, have created an atmosphere of anonymity.
I fear that the social/digital/mobile world has created an angry mob of anonymous reactors who take short form communication literally.

That’s where “H2H” came from.
The dawn of a more social web, i.e. forums, discussion boards, and pre- Web 2.0 online communities, would eventually equalize the media landscape and give a voice and brand to customers while introducing the need for a human persona in business. As Brian says of P2P, "people are now brands and brands are now people."
This evolution has been guiding our society back into one that requires a more personal approach.

- Speaking Human
Consumers are confused. Why can’t we make it simple for people to understand what we’re selling, so they can more easily share their experiences and the value they felt with others?
Don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.

- A Human Approach: Social Sensory Marketing
The future of social marketing involves “human sensory building”, and how it will become necessary to intertwine this approach into the marketing experience at each stage of the customer lifecycle. When we are able to weave directly relatable human experiences into social situations, it changes how we share and consume information forever.

- Customers are Fickle Humans
Customers, as humans, are fickle and are so empowered today that they expect extraordinary, over-the-top experiences that rock their world.
Customers are ready to move on unless they have one thing – an undying relationship with a person or people at your brand who made them feel uniquely special.

- Becoming Better Storytellers
Humans require context to understand concepts. Without boundaries, short bursts of communication, coupled with a faster-paced, noisy society and shorter attention spans is affecting how we, as humans, tell stories.
We need to become better storytellers. Storytelling is a great way to communicate how you feel, or how you want your audience to feel. A story helps us understand how things fit into our individual experiences and gives us context to make decisions. Stories add the color, personality and relevance about what you’re trying to sell..."

Read full original article:
http://www.briansolis.com/2014/02/return-simplicity-empathy-imperfection-communication-human-human-h2h/


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Lynn O'Connell for O'Connell Meier's curator insight, February 25, 11:07 PM

We've had great success with B2B marketing by remembering that these prospects are people first, B2B second. The shift to thinking about your program as H2H marketing is definitely one to watch. Must-read article!

valeriecharron's curator insight, February 26, 3:19 PM

There is no BtoB or BtoC...

Ricardo De Leon's curator insight, March 18, 10:33 PM

Simpática invitación al retorno de la comunicación H2H, mejor dejemos los teclados, salgamos a escuchar al mundo.

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LinkedIn Mobile Usage Approaching A Majority -- Now At 41% - TechCrunch

LinkedIn Mobile Usage Approaching A Majority -- Now At 41% - TechCrunch | optioneerJM | Scoop.it

LinkedIn Mobile Usage Approaching A Majority -- Now At 41%TechCrunchVeteran professional social network LinkedIn grew up on the desktop and is in the midst of retooling its 277 million-user strong business for a mobile-focused digital world.


Via Manlio Mannozzi, Lynn O'Connell for O'Connell Meier
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A Dr. Seuss-Inspired Guide to Twitter

A Dr. Seuss-Inspired Guide to Twitter | optioneerJM | Scoop.it
Theodor Seuss Geisel - better known as Dr. Seuss - would have turned 110 on March 2. In a nod to his timeless wit - and his ability to make almost any subject fun, silly and accessible - here's a Dr.

Via Steven Krohn
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This Will Be The #1 Business Skill Of The Next 5 Years

This Will Be The #1 Business Skill Of The Next 5 Years | optioneerJM | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the
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Billboard and Twitter team up for Real-Time Charts

Billboard and Twitter team up for Real-Time Charts | optioneerJM | Scoop.it
FACT is the UK's best online music magazine and home to the weekly FACT mix series.
Jeannette Marshall's insight:

What an absolutely #Brilliant #Idea for Twitter and Billboard merge to bring real time #Music

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. | optioneerJM | Scoop.it
"A blog about sales, leadership, presentations, advertising and social media"
Jeannette Marshall's insight:

B2B, B2C, SMB, ABC, XYC .... Acronym Nightmare

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Social Media Marketing for Events: The Good, the Bad and the Ugly

Social Media Marketing for Events: The Good, the Bad and the Ugly | optioneerJM | Scoop.it
Social Media Marketing for Events: The Good, the Bad and the Ugly http://t.co/Slf6F1DVj3 #smm #sm #digitalmarketing

Via Rami Kantari
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Liam Neeson tours stables amid New York carriage horse debate

Liam Neeson tours stables amid New York carriage horse debate | optioneerJM | Scoop.it
"Actor Liam Neeson and city council members visited the stables that hold the carriage horses in Manhattan Sunday."
Via Susie Blackmon
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Pinterest Driving 78% More Revenue In 2014 (Study)

Pinterest Driving 78% More Revenue In 2014 (Study) | optioneerJM | Scoop.it
“Business 2 Community Pinterest Driving 78% More Revenue In 2014 (Study) Business 2 Community Pinterest recently redesigned its mobile website, and according to new data from Piqora, drove 78.4 percent more revenue in January 2014 compared to a year...”
Via Josepf J Haslam
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#Pinterest
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10 Awesome Infographics to Guide your Marketing Plan for 2014

10 Awesome Infographics to Guide your Marketing Plan for 2014 | optioneerJM | Scoop.it
Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest.

Via Ally Greer
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Ally Greer's curator insight, January 28, 10:09 PM

Infographics are just the best! So much data to use in here.

Krysta Gahagen's curator insight, January 28, 11:15 PM

With 65% of your audience being visual learners, an infographic is a great way to capture attention and relay information. Many startup/small business community managers are also responsible for content generation and work closely with (or are) the marketing team, so information about trends in marketing can help community managers tailor strategies across platforms smarter!

Marc Kneepkens's curator insight, January 29, 7:57 AM

Awesome amount of information. Thanks Ally for finding this.

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How Google Plus Pages Can Boost Your Business

How Google Plus Pages Can Boost Your Business | optioneerJM | Scoop.it

Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content. This is really exciting news, as busy business owners and social media managers can now use Scoop.it to curate and share great content to all of their branded social media profiles - Facebook, Twitter, LinkedIn and now Google+.


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ConsejeriaValledupar1's curator insight, March 1, 11:13 AM

Esta es su consejeria académica en Valledupar-UNAD

Nine0Media's curator insight, March 4, 1:26 PM

Make sure to add your Google+ button to your Blog Posts #DIYSEO #Nine0Media 

Toni Ferraté's curator insight, March 9, 3:17 AM

Hay que experiementar con Google Plus en un momento en que todos somos aprendices y no hay gurús.

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Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | optioneerJM | Scoop.it

Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. 


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Ally Greer's curator insight, March 7, 11:06 AM

Key stats:


- 40% of Scoop.it's traffic in Q4 of 2013 came from search.

-Mobile & tablet traffic saw a 10% increase from January 2013 to January  2014

-76% of visitors that came from Google search were new visitors - discovering interest-based content

-Facebook leads Twitter and LinkedIn for most referral traffic to Scoop.it posts


Curators who publish the highest quality content the most often see 10x the traffic of the average curator.

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What, When, And How To Share On Social Media

What, When, And How To Share On Social Media | optioneerJM | Scoop.it
When is the best time of day to share that hilarious video to your Facebook friends, or retweet an inspiring article for your followers? Every social...

Via Lynn O'Connell for O'Connell Meier, Barbara Fariña
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Lynn O'Connell for O'Connell Meier's curator insight, February 27, 10:41 PM

There's no one right time for everyone. Watch your page insights (or profile interactions) to see when your friends/fans are online and engaging.

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21 Easy Ways to Optimize Your Emails for Mobile | @AskJamieTurner

21 Easy Ways to Optimize Your Emails for Mobile | @AskJamieTurner | optioneerJM | Scoop.it
The 60 Second Marketer is an award winning site with tips, tools, and tutorials about effectively using social media and mobile marketing to grow your business!

Via Lynn O'Connell for O'Connell Meier
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Lynn O'Connell for O'Connell Meier's curator insight, February 9, 7:22 PM

66% of prospects are opening your emails on mobile devices. Make sure your emails are readable, engaging, and produce results.

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Pinterest Analytics: Mobile Revenue from Pinterest is Up 224% - Business 2 Community

Pinterest Analytics: Mobile Revenue from Pinterest is Up 224% - Business 2 Community | optioneerJM | Scoop.it
Pinterest Analytics: Mobile Revenue from Pinterest is Up 224% Business 2 Community Finally as the Pinterest mobile app usage rises to 75% (according to Pinterest) retailers and brands have an enormous opportunity to drive mobile impressions and...

Via Josepf J Haslam
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Yet @Klout doesn't include @Pinterest sadly 

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29 Social Media Tools Recommended by the Pros |

29 Social Media Tools Recommended by the Pros | | optioneerJM | Scoop.it
Discover 29 hot social media tools from the pros that will help you enhance your social media marketing and simplify your job.

Via Zbynek Kysela ✔, Steven Krohn
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