Why so many leaders are so lame The Globe and Mail This column is part of Globe Careers' Leadership Lab series, where executives and experts share their views and advice about leadership and management.
Gábor Balogh is a freelance designer from Hungary who, like many of us, wants an attractive, watch-like watch that just happens to be smart. The difference between Balogh and the rest of us is he went ahead and designed an interface he believes could enable regular watch designs to include a full bevy of smart features.
Via Guillaume Decugis
1. Wealth without work 2. Pleasure without conscience 3. Knowledge without character 4. Commerce without morality 5. Science without humanity 6. Worship without sacrifice 7. Politics without principle
Via Dubie Bacino
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?”Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss, John van den Brink, malek, Deanna Dahlsad, Ally Greer
Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of your relationship marketing strategy. An Influencer campaign should be a part of your social media engagement strategy.
Social media marketing is time-consuming. Putting your brand’s best foot forward generally entails managing multiple social media profiles. The daily activities necessary to be effective on each platform can be very labor-intensive. Mitt Ray of Social Marketing Writing has created the useful infographic below to help you get your arms around your Pinterest account and manage it effectively in just a few minutes a day. Check out his tips and put them to work for your visual marketing initiatives on Pinterest.
Excerpt from the guest post by Bryan Kramer, author of the new ebook "There is no B2B or B2C: Human to Human", and published on Brian Solis Blog. "Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer). This, plus the rise of social, digital and mobile channels, have created an atmosphere of anonymity. I fear that the social/digital/mobile world has created an angry mob of anonymous reactors who take short form communication literally.
That’s where “H2H” came from. The dawn of a more social web, i.e. forums, discussion boards, and pre- Web 2.0 online communities, would eventually equalize the media landscape and give a voice and brand to customers while introducing the need for a human persona in business. As Brian says of P2P, "people are now brands and brands are now people." This evolution has been guiding our society back into one that requires a more personal approach.
- Speaking Human Consumers are confused. Why can’t we make it simple for people to understand what we’re selling, so they can more easily share their experiences and the value they felt with others? Don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.
- A Human Approach: Social Sensory Marketing The future of social marketing involves “human sensory building”, and how it will become necessary to intertwine this approach into the marketing experience at each stage of the customer lifecycle. When we are able to weave directly relatable human experiences into social situations, it changes how we share and consume information forever.
- Customers are Fickle Humans Customers, as humans, are fickle and are so empowered today that they expect extraordinary, over-the-top experiences that rock their world. Customers are ready to move on unless they have one thing – an undying relationship with a person or people at your brand who made them feel uniquely special.
- Becoming Better Storytellers Humans require context to understand concepts. Without boundaries, short bursts of communication, coupled with a faster-paced, noisy society and shorter attention spans is affecting how we, as humans, tell stories. We need to become better storytellers. Storytelling is a great way to communicate how you feel, or how you want your audience to feel. A story helps us understand how things fit into our individual experiences and gives us context to make decisions. Stories add the color, personality and relevance about what you’re trying to sell..."
LinkedIn Mobile Usage Approaching A Majority -- Now At 41%TechCrunchVeteran professional social network LinkedIn grew up on the desktop and is in the midst of retooling its 277 million-user strong business for a mobile-focused digital world.
“Business 2 Community Pinterest Driving 78% More Revenue In 2014 (Study) Business 2 Community Pinterest recently redesigned its mobile website, and according to new data from Piqora, drove 78.4 percent more revenue in January 2014 compared to a year...”
Via Josepf J Haslam
Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content. This is really exciting news, as busy business owners and social media managers can now use Scoop.it to curate and share great content to all of their branded social media profiles - Facebook, Twitter, LinkedIn and now Google+.
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it.
Pinterest Analytics: Mobile Revenue from Pinterest is Up 224% Business 2 Community Finally as the Pinterest mobile app usage rises to 75% (according to Pinterest) retailers and brands have an enormous opportunity to drive mobile impressions and...