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Is your social media campaign on track? [Infographic]

Is your social media campaign on track? [Infographic] | Optimize your Social Media | Scoop.it
Following the success of our webinar on social media: ‘ Is your social medial campaign on track?’ we have put all our hints and tips into an infographic.
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Optimize your Social Media
How to better understand Social Media Marketing.
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How to Create a Successful YouTube Channel

How to Create a Successful YouTube Channel | Optimize your Social Media | Scoop.it

Social media marketing podcast 55, in this episode Gideon Shalwickq shares why YouTube is increasingly important for your business.

 

Do you use video in your marketing?

 

Are you wondering how YouTube can help promote your business?

 

To learn about how to get started with marketing your business with YouTube, I interview Gideon Shalwick for this episode of the Social Media Marketing podcast....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 6, 2013 11:15 AM

Really practical tips on how to use YouTube ias part of your business content marketing strategy.

Juan M. Zafra's curator insight, September 7, 2013 2:43 AM

Vídeos, imágenes y sonidos. El mundo mira cada vez más y lee cada día menos y más breve.

Cindy Navarro's curator insight, September 7, 2013 8:19 AM

YouTube marketing is becoming more prevalent and one that can be done successfully.

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Quelles sont les performances des publicités sur Facebook ?

Quelles sont les performances des publicités sur Facebook ? | Optimize your Social Media | Scoop.it
Il a souvent été question par le passé de l'efficacité relative des publicités Facebook. Leur manque de visibilité, avec un format souvent trop petit et un empilement de publicités dans la colonne de droite, a ainsi longtemps réduit leur performance.
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LES RESEAUX SOCIAUX EN 2013

Il y a 2,3 milliards d’internautes dans le monde, dont plus de 40 millions en France. 78% de ces internautes fréquentent les réseaux sociaux: Facebook, twitter,…
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Want social ROI? Study shows content is key

Want social ROI? Study shows content is key | Optimize your Social Media | Scoop.it

As Americans turn their attention to the web for both professional and social purposes, marketers will follow suit, as evidenced in Global Web Index’s “A Global Analysis of How Consumers Spend Their Media Time” report. The data found global digital marketing, including social media and mobile internet usage, accounts for 57 percent of daily media time. Overall, consumers spend 5.6 hours per day engaging with digital content. People dedicate 10.7 hours a day consuming all forms of media.

 

While the U.S. market is slightly behind emerging markets like Argentina and Thailand in digital consumption, American brands still see the future of advertising online. In fact, Ascend2 found that social media marketing remains a top priority for many organizations, as both B2Bs and B2Cs use web content to drive website traffic. A significant percentage of businesses also use social media content to improve search engine rankings, despite not fully understanding how social influences SEO.


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Jeff Domansky's curator insight, April 23, 2013 3:03 PM

The most effective social media marketing strategies are also the most challenging, and marketers need good content to fuel engagement. Business is struggling with strategies and creating high-value content.

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12 Content Marketing Ideas that Still Rock | Social Media Today

12 Content Marketing Ideas that Still Rock | Social Media Today | Optimize your Social Media | Scoop.it
Some people may argue that by concentrating more on content marketing, we are actually dragging ourselves one step further to becoming a content mill.
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How To Advertise On Pinterest [GUIDE]

How To Advertise On Pinterest [GUIDE] | Optimize your Social Media | Scoop.it
As Pinterest continues its rapid growth, quadrupling from 9 to 40 million users in 2012, many businesses and marketers are struggling to maximize their brands' potential on the site.

Via Kelly Lieberman
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Ugo Brusegan's curator insight, March 12, 2013 4:54 AM

Un infografica sull'advertising in Pinterest, che trovo molto utile per il mercato turistico.

Mike Ellsworth's curator insight, March 13, 2013 11:33 AM

A good infographic on how to use Pinterest for advertising.

Mercor's curator insight, March 14, 2013 10:05 AM

Rescooped by Ricard Lloria from Winning Digital Strategiesonto Bussines Improvement and Social media

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[Infographie] Quels contenus fonctionnent sur Facebook ?

[Infographie] Quels contenus fonctionnent sur Facebook ? | Optimize your Social Media | Scoop.it

Quels types de contenus et quelles stratégies de marque sont-elles les plus efficaces sur Facebook. Une étude qui s’appuie sur près d’une centaine de marques en Allemagne, en Autriche et en Suisse. Et donne lieu à une petite infographie bien sympa.


Via Sébastien Carensac, Wearethewords, Gengembre Dominique, Forget Jérôme
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Elise Klawitter's curator insight, December 14, 2012 2:58 PM

Comment bien accrocher sa clientèle via Facebook ? 

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How to Generate More Reviews, Followers and Engagement on the Social Web | Reknown

How to Generate More Reviews, Followers and Engagement on the Social Web | Reknown | Optimize your Social Media | Scoop.it
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25 Social Media Tips for Twitter in 2013

25 Social Media Tips for Twitter in 2013 | Optimize your Social Media | Scoop.it
From maximizing retweets to optimizing your followers, discover 25 social media tips for Twitter in 2013.
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Infographic: the future of Travel

Infographic: the future of Travel | Optimize your Social Media | Scoop.it
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Don't Get Dragged Down by Fake Followers

Don't Get Dragged Down by Fake Followers | Optimize your Social Media | Scoop.it
Recently we created a free tool that allows users to check the number of fake followers a Twitter account has. We strongly believe that fake followers are detrimental to brands’ Twitters pages and wanted to tell you why.
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Social Media Tactics For LinkedIn

Social Media Tactics For LinkedIn | Optimize your Social Media | Scoop.it
A breakdown of all the things we think you can do to promote your business or brand on LinkedIn.
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How to Get People to Listen to You on Social Media

How to Get People to Listen to You on Social Media | Optimize your Social Media | Scoop.it

It's unlikely your social media posts will enjoy the level of popularity as say, a President Obama or Justin Bieber, but you certainly don't need to be a White House resident or have a trendy chili-bowl haircut to make your voice known. It just takes a few key strategies to put your company out there.


Via Wendy Forbes
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Mike Ellsworth's curator insight, January 16, 2013 7:09 PM

I love this quote from the article:

 

"Listen to your audience.
Have you ever been on a bad date in which the person wouldn't stop talking about himself or herself? It's a huge turnoff. The same "it's not all about me" etiquette applies to social media interactions. "

Mike Ellsworth's comment, January 20, 2013 12:33 PM
Firas, thanks for the reScoop!
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Facebook to Launch Graph Search Monday

Facebook to Launch Graph Search Monday | Optimize your Social Media | Scoop.it
Facebook will launch its upgraded search engine Monday, The New York Times reports.
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Verified Pages and Profiles

Facebook Newsroom - https://www.facebook.com/animalyouth?fref=ts
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Need More Website Traffic? Use Blog Posts, Not Social Media | Business 2 Community

Need More Website Traffic? Use Blog Posts, Not Social Media | Business 2 Community | Optimize your Social Media | Scoop.it

Many small businesses are using social media and content marketing to generate traffic and leads for their business. Being a small business helping other small businesses with their online marketing results, we have personal experiences with both. These are two great methods, but one in particular holds a lot more long-term value than the other. Do you know which one it is? (spoiler alert: look at the graph to the right) Let’s take a minute to discuss both of these methods and then you can make your own decision regarding which is more valuable....


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Jeff Domansky's curator insight, May 21, 2013 10:11 AM

Research says: blog posts deliver long-term traffic.

Kaye Blum's curator insight, May 21, 2013 3:51 PM

Yep: social content needs to have value.

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Create, Organize and Edit Cross-Format Presentations Online with Bunkr

 

 


Via Robin Good
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Robin Good's curator insight, May 4, 2013 4:12 AM



Bunkr is a new web app which allows you to easily collect and organize all of your existing content and images and to build up visual presentations by easily dragging and dropping your selected items into a dedicated presentation area.


Bunkr slides can be easily edited, with text, images or video clips. Slides can be easily deleted, moved or rearranged intuitively.


An integrated library + search facility makes it easy to organize in a professional way all of your imported content so that you can use it for more than just one time.


The final presentation can be saved, previewed and exported to HTML5 iframe embed code, PDF or PPTX formats for final publication and distribution.



My initial impressions are quite positive as the tool feels fast, and quite intuitive (after you have seen the tutorial clips). From there everything works as expected and once you have imported your selected content, you can build a presentation in a matter of minutes.


Some features that would make Bunkr an immediate winner with me would be:


a) Ability to search for resources (content+images+video) out on the web


b) Option to import an image in a slide and have it automatically fill the whole slide


c) Better text control handling (small controls, low usability) to make it easy to edit text easily and format it faster


d) Some great display fonts



Free to use.


Try it out now: http://bunkr.me 


Check out these mini-tutorial clips:


Definitely worth trying out.




Nedko Aldev's curator insight, May 7, 2013 11:54 PM

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A Twitter Spring Cleaning Checklist

A Twitter Spring Cleaning Checklist | Optimize your Social Media | Scoop.it

Today, Wednesday, March 20, is the first official day of spring.

And with the sun finally peeping out, and flower buds starting to bloom, it’s time to break out the vacuums and feather dusters for a little spring cleaning.


Via Wendy Forbes
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5 Cool Social Media Infographics | Jeffbullas's Blog

5 Cool Social Media Infographics | Jeffbullas's Blog | Optimize your Social Media | Scoop.it

Infographics have almost become a media in their own right and the creative mix of design and data are on display for all to see.


Via GrupoNeo, Aris Spanos
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Mike Ellsworth's curator insight, February 26, 2013 9:11 AM

What a lot of cool stats!

Mike Ellsworth's comment, February 28, 2013 2:34 PM
Thanks for the reScoop, Mathieu!
Mike Ellsworth's comment, March 5, 2013 7:07 AM
Thanks for the reScoop, Benjami!
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Foursquare Debuts New App for U.S. Businesses

Foursquare Debuts New App for U.S. Businesses | Optimize your Social Media | Scoop.it

Foursquare has released a new app that is drawing widespread praise from business managers who have had an opportunity to check it out. 

 

“Get more customers walking through the door with Foursquare’s free app for businesses,” Foursquare says, adding that the app lets managers post local updates, activate and deactivate specials, and even track analytics.


Via Wendy Forbes
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Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? [INFOGRAPHIC] - AllTwitter | Optimize your Social Media | Scoop.it
Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? [INFOGRAPHIC]
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SEO For Facebook Graph Search? Facebook Has Some Tips

SEO For Facebook Graph Search? Facebook Has Some Tips | Optimize your Social Media | Scoop.it
With today’s announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search?

Via WIHPhotel
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WIHPhotel's curator insight, January 17, 2013 2:33 AM

Social and SEO meet for real. Zuckerberg's envisioned a future where search becomes personal. Is this the first real step in that direction?

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WAYN wants to be the social travel comeback kid in 2013

WAYN wants to be the social travel comeback kid in 2013 | Optimize your Social Media | Scoop.it
Travel social network WAYN has been doing some soul-searching in recent months, chiefly: "How do you exist in the world of Facebook?"
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How to increase Pinterest traffic and direct it to your site

How to increase Pinterest traffic and direct it to your site | Optimize your Social Media | Scoop.it
While its popularity has evened out over the last few months, Pinterest is still carrying a lot of the momentum it gathered at the beginning of the year. Considering that it drives ...
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How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner

How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner | Optimize your Social Media | Scoop.it
Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results.
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