You are not alone if you feel that your social media program has gotten a bit unruly. You may or may not have adaquate team coverage to stay on top of everything. Or it could be you simply didn't know what you were getting into.
Via Wendy Forbes
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How to better understand Social Media Marketing.
Curated by
Sébastien FELIX
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Rescooped by Sébastien FELIX from Tourism Social Media onto Optimize your Social Media |
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Facebook Newsroom - https://www.facebook.com/animalyouth?fref=ts Delete the scoop?
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Many small businesses are using social media and content marketing to generate traffic and leads for their business. Being a small business helping other small businesses with their online marketing results, we have personal experiences with both. These are two great methods, but one in particular holds a lot more long-term value than the other. Do you know which one it is? (spoiler alert: look at the graph to the right) Let’s take a minute to discuss both of these methods and then you can make your own decision regarding which is more valuable.... Via Jeff Domansky 
Jeff Domansky's curator insight,
May 21, 1:11 PM
Research says: blog posts deliver long-term traffic. Delete the scoop?
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Robin Good's curator insight,
May 4, 7:12 AM
Bunkr is a new web app which allows you to easily collect and organize all of your existing content and images and to build up visual presentations by easily dragging and dropping your selected items into a dedicated presentation area. Bunkr slides can be easily edited, with text, images or video clips. Slides can be easily deleted, moved or rearranged intuitively. An integrated library + search facility makes it easy to organize in a professional way all of your imported content so that you can use it for more than just one time. The final presentation can be saved, previewed and exported to HTML5 iframe embed code, PDF or PPTX formats for final publication and distribution. My initial impressions are quite positive as the tool feels fast, and quite intuitive (after you have seen the tutorial clips). From there everything works as expected and once you have imported your selected content, you can build a presentation in a matter of minutes. Some features that would make Bunkr an immediate winner with me would be: a) Ability to search for resources (content+images+video) out on the web b) Option to import an image in a slide and have it automatically fill the whole slide c) Better text control handling (small controls, low usability) to make it easy to edit text easily and format it faster d) Some great display fonts Free to use. Try it out now: http://bunkr.me Check out these mini-tutorial clips: Definitely worth trying out. Delete the scoop?
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Today, Wednesday, March 20, is the first official day of spring. And with the sun finally peeping out, and flower buds starting to bloom, it’s time to break out the vacuums and feather dusters for a little spring cleaning. Via Wendy Forbes Delete the scoop?
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Infographics have almost become a media in their own right and the creative mix of design and data are on display for all to see. Via Neomediaworks, Aris Spanos Delete the scoop?
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Foursquare has released a new app that is drawing widespread praise from business managers who have had an opportunity to check it out.
“Get more customers walking through the door with Foursquare’s free app for businesses,” Foursquare says, adding that the app lets managers post local updates, activate and deactivate specials, and even track analytics. Via Wendy Forbes Delete the scoop?
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Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? [INFOGRAPHIC] Delete the scoop?
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With today’s announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search? Via WIHPhotel 
WIHPhotel's curator insight,
January 17, 5:33 AM
Social and SEO meet for real. Zuckerberg's envisioned a future where search becomes personal. Is this the first real step in that direction? Delete the scoop?
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Travel social network WAYN has been doing some soul-searching in recent months, chiefly: "How do you exist in the world of Facebook?" Delete the scoop?
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While its popularity has evened out over the last few months, Pinterest is still carrying a lot of the momentum it gathered at the beginning of the year. Considering that it drives ...
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Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results.
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Quels types de contenus et quelles stratégies de marque sont-elles les plus efficaces sur Facebook. Une étude qui s’appuie sur près d’une centaine de marques en Allemagne, en Autriche et en Suisse. Et donne lieu à une petite infographie bien sympa. Via Sébastien Carensac, We are The Words, Gengembre Dominique, Forget Jérôme 
Elise Klawitter's curator insight,
December 14, 2012 5:58 PM
Comment bien accrocher sa clientèle via Facebook ? Delete the scoop?
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Brands that have an international presence just got a major boost, courtesy of Facebook. The site announced Wednesday Global Pages for companies that want to reach out to consumers in other countries. Via Aris Spanos Delete the scoop?
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Il y a 2,3 milliards d’internautes dans le monde, dont plus de 40 millions en France. 78% de ces internautes fréquentent les réseaux sociaux: Facebook, twitter,… Delete the scoop?
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As Americans turn their attention to the web for both professional and social purposes, marketers will follow suit, as evidenced in Global Web Index’s “A Global Analysis of How Consumers Spend Their Media Time” report. The data found global digital marketing, including social media and mobile internet usage, accounts for 57 percent of daily media time. Overall, consumers spend 5.6 hours per day engaging with digital content. People dedicate 10.7 hours a day consuming all forms of media.
While the U.S. market is slightly behind emerging markets like Argentina and Thailand in digital consumption, American brands still see the future of advertising online. In fact, Ascend2 found that social media marketing remains a top priority for many organizations, as both B2Bs and B2Cs use web content to drive website traffic. A significant percentage of businesses also use social media content to improve search engine rankings, despite not fully understanding how social influences SEO. Via Jeff Domansky
Jeff Domansky's curator insight,
April 23, 6:03 PM
The most effective social media marketing strategies are also the most challenging, and marketers need good content to fuel engagement. Business is struggling with strategies and creating high-value content. Delete the scoop?
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Some people may argue that by concentrating more on content marketing, we are actually dragging ourselves one step further to becoming a content mill.
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As Pinterest continues its rapid growth, quadrupling from 9 to 40 million users in 2012, many businesses and marketers are struggling to maximize their brands' potential on the site. Via Kelly Lieberman 
Ugo Brusegan's curator insight,
March 12, 7:54 AM
Un infografica sull'advertising in Pinterest, che trovo molto utile per il mercato turistico. 
Mike Ellsworth's curator insight,
March 13, 2:33 PM
A good infographic on how to use Pinterest for advertising. 
Mercor's curator insight,
March 14, 1:05 PM
Rescooped by Ricard Lloria from Winning Digital Strategiesonto Bussines Improvement and Social media Delete the scoop?
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Quels types de contenus et quelles stratégies de marque sont-elles les plus efficaces sur Facebook. Une étude qui s’appuie sur près d’une centaine de marques en Allemagne, en Autriche et en Suisse. Et donne lieu à une petite infographie bien sympa. Via Sébastien Carensac, We are The Words, Gengembre Dominique, Forget Jérôme
Elise Klawitter's curator insight,
December 14, 2012 5:58 PM
Comment bien accrocher sa clientèle via Facebook ? Delete the scoop?
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From maximizing retweets to optimizing your followers, discover 25 social media tips for Twitter in 2013. Delete the scoop?
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Recently we created a free tool that allows users to check the number of fake followers a Twitter account has. We strongly believe that fake followers are detrimental to brands’ Twitters pages and wanted to tell you why. Delete the scoop?
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A breakdown of all the things we think you can do to promote your business or brand on LinkedIn. Delete the scoop?
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It's unlikely your social media posts will enjoy the level of popularity as say, a President Obama or Justin Bieber, but you certainly don't need to be a White House resident or have a trendy chili-bowl haircut to make your voice known. It just takes a few key strategies to put your company out there. Via Wendy Forbes
Mike Ellsworth's curator insight,
January 16, 10:09 PM
I love this quote from the article:
"Listen to your audience. Delete the scoop?
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The world of social media underwent major changes in 2012. We saw the addition of Facebook Timelines for Fan Pages, the rise of Pinterest, revamped LinkedIn... Via Aurelie Krahl, Wendy Forbes Delete the scoop?
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