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SEO for Bing: 15 tips to boost your rankings on SERPs | Web SEO Analytics

SEO for Bing: 15 tips to boost your rankings on SERPs | Web SEO Analytics | Digital Marketing | Scoop.it
Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost
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Instagram, the world’s most powerful social platform?

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What the modern marketer looks like

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What the modern marketer looks like?
- The modern marketer is agile and adaptive.
- Modern marketers know that only valuable and relevant content is king now.
- Modern marketers know that marketing is a combination of creativity and science.

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The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care

The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care | Digital Marketing | Scoop.it

A lot of marketers are rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC (or SEM), etc., worked just fine before. So, what is inbound marketing, anyway? And why should you care?

 

Inbound Marketing: When Customers Come To You Just like inbound flights are the ones arriving at the airport, “inbound marketing” refers to marketing activities that bring leads and customers in when they’re ready, rather than you having to go out and wave your arms to try to get people’s attention.

 

SEO is a classic example of inbound marketing, since it typically works like this: A woman’s alarm clock stops working and she realizes she needs a new one. She goes online to research alarm clocks that aren’t too expensive and have good reviews. She uses Google to search for [best alarm clock]. She clicks on a few results and decides to order one.

 

If you happen to be a purveyor of alarm clocks, this is a dream come true for you! You didn’t have to cold call people on the off chance that they might need an alarm clock that week. You didn’t have to spend a lot of money blasting information about your alarm clocks over the radio or on billboards, reaching far more people than necessary. Your target customer found you when she was ready to buy....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 2, 2013 2:00 PM

A helpful overview of inbound marketing and how to use it.

MTD's curator insight, June 3, 2013 6:30 AM

Inbound, if it means anything at all, means getting attention and action in the most natural and organic way possible. Be as unlike marketing as possible. Be where your buyers are, when they're there, and ensure that you're thought about when they enter the point of need. Let them construct the funnel - because otherwise, it's fake, and this comes out in your sales. Make marketing real: make it organic: make it work. 

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Mobile online directories: an opportunity for local businesses to seize | L'Atelier: Disruptive innovation

Mobile online directories: an opportunity for local businesses to seize | L'Atelier: Disruptive innovation | Digital Marketing | Scoop.it
There is a continuing shift towards mobile usage among US consumers. Now could well be the time for local businesses to re-assess how they allocate their spending on entries in online directories.
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What to expect in SEO in the coming months

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SEO for Bing: 15 tips to boost your rankings on SERPs | Web SEO Analytics

SEO for Bing: 15 tips to boost your rankings on SERPs | Web SEO Analytics | Digital Marketing | Scoop.it
Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost
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Video-Seo: youTube Ranking Factors (infographic)

Video-Seo: youTube Ranking Factors (infographic) | Digital Marketing | Scoop.it
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowaday
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The future of SEO is with SEM

The future of SEO is with SEM | Digital Marketing | Scoop.it

Google aims to help people turn their intents into actions, lightning fast. For travelers, this means we’re helping to take the complexity out of planning a trip by making it fast and easy for users to find the information they need to plan their next journey.


Via WIHPhotel
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WIHPhotel's curator insight, December 20, 2012 5:59 AM

With Google integrating more and more information within the search results page, and making most of that information available on a cost per click basis, SEO and SEM must become one to stay in the loop.

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Is it Social Media or SEO? Removing the Confusion.

Is it Social Media or SEO? Removing the Confusion. | Digital Marketing | Scoop.it
SEO is alive and kicking through social media. The two have joined forces to bring the most relevant and unique content to Internet users and here’s how.
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Les conseils référencement d’un ancien de l’équipe de Matt Cutts

Les conseils référencement d’un ancien de l’équipe de Matt Cutts | Digital Marketing | Scoop.it
L'essentiel à retenir des conseils en référencement d'Andre Weyher, un ancien membre de l'équipe antispam de Google, dirigée par Matt Cutts.
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Comment se référencer dans Google + local

Comment se référencer dans Google + local | Digital Marketing | Scoop.it

Même Yelp.fr a remplacé Google Maps pour les iPhones, le service de géolocalisation et d'avis de Google demeure important pour les recherches depuis les ordinateurs et les smartphones Androïd. Cet été, une nouvelle page est apparue pour vos établissements via Google+ Local, avez-vous mis vos données à jour ?

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SEO : le quotidien des professionnels au crible

SEO : le quotidien des professionnels au crible | Digital Marketing | Scoop.it
Quelles sont les principales tâches des profesionnels du référencement ? Quels sont les outils, gratuits et payants, qu'ils utilisent le plus ? Une enquête donne les dernières tendances.

Via Conseils Tourisme
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Projet SEO : La gestion & définition d'une stratégie de référencement

Projet SEO : La gestion & définition d'une stratégie de référencement | Digital Marketing | Scoop.it

Via Thomas Yung
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AdWords Quick Tip: Manual Bidding - YouTube

This AdWords Quick Tip is on the benefits of manual bidding and how to use it effectively in your AdWords account so that you get the best Return on Investme...
Sébastien FELIX's insight:

Each month, Google Adwords provides few tips with short videos to help you better understand how to better manager their platform. Very useful.

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Official Google Webmaster Central Blog: Changes in rankings of smartphone search results

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Google Penguin 2.0 : premiers chiffres mesurant l'impact

Google Penguin 2.0 : premiers chiffres mesurant l'impact | Digital Marketing | Scoop.it
Quels sont les secteurs qui ont été le plus affectés par le dernier filtre antispam de Google ? Quels sont les sites qui ont perdu beaucoup en visibilité ? Des études commencent à dresser un premier bilan mondial de l'impact.
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Content Isn't King. Trust Is King. | SEOmoz

Content Isn't King. Trust Is King. | SEOmoz | Digital Marketing | Scoop.it

Excerpted from article on SEOmoz:
"One of the really big advantages small business owners have over the titans of industry is that you can get much more personal with your target audience than they can. You have a face and a voice. You can be human with your audience. And, as it turns out, one of the best ways to do that is by talking to your customers.

Here are some of my favorite content marketing tips from experts around the web.

1. Don't build on rented land:
Publish your best content on web properties that you personally own (i.e., your own self-hosted website). Social media has hit the business world like a freight train, and there is great value in spreading your message far and wide via these cheap media channels. The point of all that chatter, though, is to get all those eyeballs back to your own site.

2. Help, not hype, your customer:
The goal of content marketing is to allow the potential customer to develop a trusting relationship with you. One of the best ways to develop that trust is by answering customer questions and offering information in a clear, honest, and transparent way.
Trust is not built by pushing sales. Trust is built by selflessly helping people looking for help.

3. Write what people want to read, not what you want to write:
Repeat after me: It's ALWAYS about them, never about you. This is content marketing. It's not sales, and it's not advertising. If you want to do sales and advertising, that's perfectly fine, but just don't do it in your content marketing. Write for the reader, always.

4. Reference industry influencers:
Even if you are the undisputed thought leader in your specific niche or areas of expertise, it doesn't mean that you are the only person with something valuable to add to the conversation. In fact, you make yourself seem more trustworthy and confident when you reference other players in the marketplace.

5. Create content for all types of readers:
Branch out from your normal niche and target readers in a wider variety of related niche. This doesn't mean that you go way off on a huge tangent from your core demographics, but people do have other interests.

6. There is more to content than links:
A link from a reputable site is valuable because of the number of people that will click on it and come learn more about you and your company. And it just so happens that the search engines will love it for that exact reason too; win-win.

7. Don't forget the "marketing" in content marketing:
n general, if you're being helpful, people don't really care if your writing is a little rough around the edges. If you're getting people the information and answers that they're looking for, they will very easily forgive non-perfect writing. In fact, very often it can make you seem even more human to them.

8. It's all about relationships:
The bottom line with social is this: you have to be an active member of the team. It's not enough to just stop in and share a few things here and there, a day or two before you're going to need those same people to share your stuff for you. You have to be active. You have to be part of the team; a member of the community. It's not a wishy-washy kind of thing. It's a commitment; a commitment to your community. Your network depends on you to be there for them, just like they are there for you.

9. Think like a publisher:
Use your site to engage, entertain, and inform. That's all you really have to do. The hardest part is remembering to do that every time you sit down to write another piece of content. One of the quickest/easiest ways to do that is to write content that answers common customer questions. That sounds simplistic, but it's incredibly useful and engaging for people seeking answers.

10. Use other sites to find out what kind of content people want:
Read other good blogs on your topic and then just write similar articles with your own opinions and insights on the same topic, and try to make it better. I'm not suggesting that you copy anything from them obviously; just that you get inspired from them..."

Each tip is analyzed with more and detailed information. Read full original article here:
http://www.seomoz.org/blog/content-isnt-king-trust-is-king

 

 


Via Giuseppe Mauriello
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Jon Turino's curator insight, May 13, 2013 6:22 PM

Read and follow directions carefully. Do try this at home.

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SocialFish | How to Improve Your Facebook Page SEO

Facebook's new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search.

Via Aris Spanos
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5 Vital Marketing Skills Your SEO Now Needs

5 Vital Marketing Skills Your SEO Now Needs | Digital Marketing | Scoop.it
The SEO sector realises that marketing and customer relations skills, especially public relations, will determine SEO success or failure in the future.
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SEO : Google lance Data Highlighter pour aider les webmasters à enrichir leurs résultats - Le Journal du Net

SEO : Google lance Data Highlighter pour aider les webmasters à enrichir leurs résultats - Le Journal du Net | Digital Marketing | Scoop.it
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SEO Guide: How to change your Domain name without losing your rankings | Web SEO Analytics

SEO Guide: How to change your Domain name without losing your rankings | Web SEO Analytics | Digital Marketing | Scoop.it
Changing the domain name of your website can have a serious impact on SEO and organic traffic and generally it is not advised from SEO perspective.
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Astuces WordPress contre la duplication

Astuces WordPress contre la duplication | Digital Marketing | Scoop.it
Quelques pistes pour vous éviter les problèmes de duplication de contenu avec le CMS WordPress.
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Exact match domain : Guide, analyse.

Exact match domain : Guide, analyse. | Digital Marketing | Scoop.it
Mieux comprendre les exact match domain (EMD) et développer une stratégie pour les utiliser sans être sanctionné par Google.
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Rescooped by Sébastien FELIX from Référencement, Web marketing & Réseaux sociaux
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SEO : Google dévoile les 39 mises à jour de mai

SEO : Google dévoile les 39 mises à jour de mai | Digital Marketing | Scoop.it

Google Penguin, recherche locale et sur tablettes, prise en compte du netlinking, des titres des pages... Le point sur les principales évolutions du moteur de recherche.


Via Mikael QUENIN
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Les dernières méthodes du référencement naturel [infographie SEO]

Les dernières méthodes du référencement naturel [infographie SEO] | Digital Marketing | Scoop.it

Via Conseils Tourisme
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