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How to optimize your Search Engine Marketing
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Paid Search Advertising Gets More Complicated in 2013

Paid Search Advertising Gets More Complicated in 2013 | Optimize your sem | Scoop.it
Last week, we assembled a group of paid search experts in NYC at the SMX East Conference for a conversation about where Paid Search Advertising was heading in 2013.
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Google Launches Remarketing in Search in Beta

Google Launches Remarketing in Search in Beta | Optimize your sem | Scoop.it
Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining both in so marketers can reach the best users, right when they are most interested in acting.
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2013 Digital Marketing Budget Calculator

2013 Digital Marketing Budget Calculator | Optimize your sem | Scoop.it
Do you know where to spend your marketing dollars or how far your digital budget can stretch and provide the results you hope to achieve?
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More control with "mute this ad" [x] icon - Inside AdWords

More control with "mute this ad" [x] icon - Inside AdWords | Optimize your sem | Scoop.it

Google will soon launch a new functionnality. Users will be able to "mute" an ad.

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Infographie : Les dépenses Publicité en ligne dans le monde | A la une | Le Webmarketeur : Infos et avis sur le Webmarketing

Infographie : Les dépenses Publicité en ligne dans le monde | A la une | Le Webmarketeur : Infos et avis sur le Webmarketing | Optimize your sem | Scoop.it
Le marché de la publicité en ligne est en croissance. Cette infographie, montre l'évolution du marché de la publicité online en France et dans le monde.
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OpenSlate - Online Video Statistics & Advertising Data

Make smarter online video ad buys and view channel statistics on the widest range of online videos.

Via Aris Spanos
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A 3 step guide to DIY Keyword Research

A 3 step guide to DIY Keyword Research | Optimize your sem | Scoop.it

A quick brief on the significance of Keywords. What is relevancy and what is popularity.

The writer will provide 3 step guide

1. Selecting the Keywords

2. Deffining the List

3. Choosing the Keywords

 

The rich diagrams is your best bonus.

 


Via malek, Aris Spanos
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101 search marketing tips for hotels | Tnooz

101 search marketing tips for hotels | Tnooz | Optimize your sem | Scoop.it
That’s right folks, 101 PPC tips. These tips, tricks, and quick How Tos range from beginner to intermediate to advanced players in the hotel sector.
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Comment augmenter son taux de conversion grâce au retargeting ?

Comment augmenter son taux de conversion grâce au retargeting ? | Optimize your sem | Scoop.it
Le retargeting ou reciblage publicitaire est une technique qui consiste à recontacter un internaute après que celui-ci ait montré un intérêt pour votre produit ou votre marque.
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Le search pèse les deux tiers du marché de la publicité mobile

Le search pèse les deux tiers du marché de la publicité mobile | Optimize your sem | Scoop.it
L'IAB et IHS Screen Digest évaluent à 3,8 milliards d'euros bruts le marché mondial de la publicité mobile en 2011...
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