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How Google's +1 Button Affects SEO

How Google's +1 Button Affects SEO | Optimizare Seo | Scoop.it
Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It's different from Facebook's "Like" button, in that it doesn't directly s...

Via Neil Ferree
Bogdan S's insight:

Si din nou Google + apare ca un factor important pentru SEO, dupa cum spuneam si in http://www.opesmedia.ro/blog/google-seo/cum-iti-poti-face-brand-ul-cunoscut-prin-intermediul-google/ zilele trecute. Social media este "new trend" pentru SEO

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Two Pens's curator insight, June 10, 2013 11:24 PM

A +1 to this article on Google's +1 and its affect on SEO.

Bogdan S's comment, June 11, 2013 3:24 AM
Very true, Google+ is a key factor on SEO
Bogdan S's curator insight, June 11, 2013 3:25 AM

Dupa cum spuneam si zilele trecute in http://www.opesmedia.ro/blog/google-seo/cum-iti-poti-face-brand-ul-cunoscut-prin-intermediul-google/, Google+ are on influenta fantastica cand vorbim despre SEO in 2013

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Relatii cu Publicul,“MADE” in Romania

Relatii cu Publicul,“MADE” in Romania | Optimizare Seo | Scoop.it
In ultimii ani, mai tot romanul a mers daca nu la munca, cel putin intr-o vacanta in strainatate.
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Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

Website Launch Checklist: 25 Things to Test Before Your Site Goes Live | Optimizare Seo | Scoop.it

Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch.


Via Kamal Bennani
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One of the best 25 Top list to check when you launch a new website.

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In SEO, It's Not What You Do, It's How You Do It

In SEO, It's Not What You Do, It's How You Do It | Optimizare Seo | Scoop.it
Keeping up with the "how" is a constant effort of study, practice, tests, deep analysis, and years of experience. In the ever-evolving field of SEO, while there are many more "what to dos", knowing how to do them is ultimately what leads to success.

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Sylvie Bédard's curator insight, July 16, 2013 8:48 AM

En voilà un qui dit les vraies choses... SEO dream is over! SEO sweat is the reality show!

Bogdan S's comment, July 18, 2013 5:01 AM
I can not agree more to this statement. This days is all about "How you do it". Seo is not dead, we just have to adapt.
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How to Counter Your Ignorant Boss' Misconceptions About SEO

How to Counter Your Ignorant Boss' Misconceptions About SEO | Optimizare Seo | Scoop.it
Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and inaccuracies about SEO to a senior manager, budget holder or client.  These misconceptions can often be so...

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Level343's curator insight, June 15, 2013 11:30 AM

Great post with some awesmoe rebuttals by Nathan Safran

 

Search Engine Optimization is an industry rife with misconceptions, both about the practice itself and about its utility relative to alternative marketing channels.  These persistent misconceptions, coupled with disproportionate media coverage of other, sexier channels, leave the ignorant boss particularly susceptible to inaccuracies.

 

Arming yourself with intelligent, metric-backed responses will give you the best chance of countering your boss’ misconceptions and ensure you get the buy-in and support you need to succeed.

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Small Businesses Can Still Have Big SEO Success - Search Engine Journal

Small Businesses Can Still Have Big SEO Success - Search Engine Journal | Optimizare Seo | Scoop.it
Small Businesses Can Still Have Big SEO Success
Search Engine Journal
Many small business owners feel like they can't compete with the “big” brands simply because they don't have the money or the manpower to achieve real SEO success.
Bogdan S's insight:

Local SEO can really help your business this days. As it is explain on this site, for those interested in local seo bucuresti or Romania http://www.opesmedia.ro/servicii-seo/local-seo/

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How Google's +1 Button Affects SEO

How Google's +1 Button Affects SEO | Optimizare Seo | Scoop.it
Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It's different from Facebook's "Like" button, in that it doesn't directly s...

Via Neil Ferree
Bogdan S's insight:

Si din nou Google + apare ca un factor important pentru SEO, dupa cum spuneam si in http://www.opesmedia.ro/blog/google-seo/cum-iti-poti-face-brand-ul-cunoscut-prin-intermediul-google/ zilele trecute. Social media este "new trend" pentru SEO

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Two Pens's curator insight, June 10, 2013 11:24 PM

A +1 to this article on Google's +1 and its affect on SEO.

Bogdan S's comment, June 11, 2013 3:24 AM
Very true, Google+ is a key factor on SEO
Bogdan S's curator insight, June 11, 2013 3:25 AM

Dupa cum spuneam si zilele trecute in http://www.opesmedia.ro/blog/google-seo/cum-iti-poti-face-brand-ul-cunoscut-prin-intermediul-google/, Google+ are on influenta fantastica cand vorbim despre SEO in 2013

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Promovarea pe YouTube-Ce Avantaje Iti Poate Aduce?

Promovarea pe YouTube-Ce Avantaje Iti Poate Aduce? | Optimizare Seo | Scoop.it
Intrati des pe YouTube? V-ati gandit sa il utilizati pentru promovarea Brand-ului dvs.? Va intrebati cum ati putea folosi YouTube in scopul atragerii clientelei?

Pentru a afla toate acestea si mult
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5 Secrete pe care trebuie sa le stiti despre SEO

5 Secrete pe care trebuie sa le stiti despre SEO | Optimizare Seo | Scoop.it
Va numarati printre cei ale caror site-uri au fost afectate de Google updates? Aveti un site nou si nu stiti care este cea mai buna abordare SEO?
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The Matt Cutts Debunking Flowchart - Infographic

The Matt Cutts Debunking Flowchart - Infographic | Optimizare Seo | Scoop.it

Matt Cutts heads Google’s web spam fighting team. Unofficially, he’s Google’s chief debunker. If someone seems to be talking smack about Google, Matt will often turn up with a polite clarification. When and why does he react? This is Search Engine Land’s guide, based on years of observations..

 

http://searchengineland.com/the-matt-cutts-debunking-flowchart-79152


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[Infographic] Google's 200 Ranking Factors - Search Engine Journal

[Infographic] Google's 200 Ranking Factors - Search Engine Journal | Optimizare Seo | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to (SEO itself has always been somewhat of a barrier to entry for online success.
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Google Update Penguin 2.0 a Fost Lansat Oficial

Google Update Penguin 2.0 a Fost Lansat Oficial | Optimizare Seo | Scoop.it
S-a tot discutat, in multe site-uri de specialitate, despre noul update care avea sa vina.
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5 Secrete pe care trebuie sa le stiti despre SEO

5 Secrete pe care trebuie sa le stiti despre SEO | Optimizare Seo | Scoop.it
Va numarati printre cei ale caror site-uri au fost afectate de Google updates? Aveti un site nou si nu stiti care este cea mai buna abordare SEO?
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Time for a New Definition of SEO

Time for a New Definition of SEO | Optimizare Seo | Scoop.it

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

 

Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

 

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

 

Read More: http://searchenginewatch.com/article/2288392/Time-for-a-New-Definition-of-SEO


Via Antonino Militello
Bogdan S's insight:

Time for big changes is here!!

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Joe Wise's curator insight, August 15, 2013 5:27 PM

Social Search.... just get out of its way or you might get hurt.

Kaye Blum's curator insight, August 16, 2013 9:22 AM

I'm not sure I agree with this 100%. I have always focused on quality content before SEO tactics. Now Google thinks this is valid, hooray. It's an interesting pyramid diagram, but I believe places too much emphasis on technical SEO. Quality content wins and Google's SEO modifications now reflect this.

Sanjana Singh's curator insight, September 13, 2013 5:49 AM

It's really an awesome defination of SEO that's why i shared with you all guys join the conversation here and share your defination about the new SEO.

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The 10 Days of Google Panda

The 10 Days of Google Panda | Optimizare Seo | Scoop.it

Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates.

 

Read More: http://searchenginewatch.com/article/2284335/The-10-Days-of-Google-Panda


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Elaine Lindsay's comment, August 14, 2013 8:31 AM
really good points here.. I believe we need to look at the whole beast.. all of the signals, social,, on-page and off Google pretty much spells it out for us..
Kaye Blum's curator insight, August 16, 2013 9:24 AM

For the serious SEO geeks...

Thorsten Strauss's curator insight, September 4, 2013 5:41 AM

Although a new release has since Panda (update) been issued, Penguin, this is a great "to-do" list for yourself or to just learn a little about SEO. Your SEO team should be long on top of this. If that is news to them, then you have a competence issue in your team. 

 

This review was written by Thorsten Strauss for his curated content

"3 World Marketing Mix", a triangulated review of marketing from point of view of executive, consultant and lecturer, on Scoop.it http://sco.lt/8fpYjR

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Why Engaging Online Content Is a Must for SEO

Why Engaging Online Content Is a Must for SEO | Optimizare Seo | Scoop.it
How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.

Via Neil Ferree
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Neil Ferree's curator insight, June 14, 2013 8:38 PM

Key factors Google considers to be indicators of high quality:


  • Longer content
  • Images and video
  • Proper text formatting
  • Correct spelling and grammar
  • Outbound links to other high-quality sites
  • Inbound links and social shares from other high-quality sources


A proper content strategy requires a significant amount of time and talent. But as a time-crunched business owner, you might not have enough bandwidth to regularly generate and oversee the content creation for your website. If that's the case consider hiring a director of content who can create and publish white papers, newsletters blog posts or e-books for you.


Make sure your http://bit.ly/RichSnippet renders with the content you create publish and syndicate to your top socials.

Martin (Marty) Smith's curator insight, June 15, 2013 6:21 AM

Content is the new SEO.

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How to Create Great Content: Start by Creating Content for Yourself

How to Create Great Content: Start by Creating Content for Yourself | Optimizare Seo | Scoop.it
Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience.
Bogdan S's insight:

We should all focus more on how to create content for ourself instead just for seo http://www.opesmedia.ro

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5 Useful Google Authorship Cheatsheets and Infographics

5 Useful Google Authorship Cheatsheets and Infographics | Optimizare Seo | Scoop.it

I've doing a lot of digging into Google Authorship for some time now. It's amazing to watch Google experiment with it! But how does it all work?


Via Bonnie Burns
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Bonnie Burns's curator insight, June 12, 2013 11:43 AM

Based on Google’s Agent Rank patent, we believe that if you begin using Google Authorship, you will end up being given an Author Rank one day. This will effect the visibility of your content, and have an impact on your overall search engine ranking through the Internet giant.

But what will affect and constitute author rank? This is a great visual breakdown of what can influence author rank after it is implemented. Can you name any more?

malek's curator insight, June 12, 2013 12:29 PM

 A simple infographic that breaks it down into just three steps. Anyone can follow this guide, and come out with a good understanding of how the Authorship program protects their work.

SandrineKhou's curator insight, June 13, 2013 6:20 AM

5 graphics very clear and simple to explain the concept of AuthorShip Google and all its benefits in SEO and visibility of your website in search engine results page.

5 infographies très claires pour expliquer le concept de l'AuthorShip de Google et tous les avantages qu'il procure dans le référencement et la visibilité de votre site dans les pages de résultats des moteurs.

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Using Social Media to Build Links

Using Social Media to Build Links | Optimizare Seo | Scoop.it

Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.

 

This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.

 Find Out More: http://socialmediatoday.com/tom-shurville/1505981/link-building-using-social-media


Via Antonino Militello
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Josie's curator insight, June 16, 2013 10:38 AM

Building links is great for SEO and great SEO allows for excellent branding opportunities!

Michael Ehline's comment, August 28, 2013 11:33 PM
This is amazing
ManufacturingStories's curator insight, September 2, 2013 9:35 AM

We are most successful building links with Twitter and Pinterest.  Just learning about how to do it iwth Google+.  Hardest problem is getting folks we Like on FB to Like us back. 

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De Ce Social Media si PR & Marketing Conteaza

De Ce Social Media si PR & Marketing Conteaza | Optimizare Seo | Scoop.it
Social Media pe intelesul tuturor: mijloacele interacțiunii între oameni, crearea, impartasirea si schimbul de idei sau informatii in cadrul comunitatilor virtuale ca Facebook, Google+ si altele, po
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The Three Pillars Of SEO In 2013: Content, Links, And Social Media

The Three Pillars Of SEO In 2013: Content, Links, And Social Media | Optimizare Seo | Scoop.it

A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.

 

In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.

 

Read More: http://www.forbes.com/sites/jaysondemers/2013/05/23/the-3-pillars-of-seo-in-2013-content-links-and-social-media/


Via Antonino Militello
Bogdan S's insight:

I totaly agree that in 2013 those 3 pilars are the way to go when it comes to SEO.

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Nick Mortel's curator insight, June 21, 2013 8:02 AM

add your insight...

The Social Matrix's comment, July 2, 2013 2:10 PM
It's really helped us with the planning of our new website. Great, concise and complete information. Awesome!
Fotografie Turismo Italia's curator insight, July 15, 2013 4:27 AM

In part, our website gets results so. www.offertevacanzeinitalia.com

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The Ridiculously Exhaustive Social Media Dimensions Blueprint (Infographic) | Business 2 Community

The Ridiculously Exhaustive Social Media Dimensions Blueprint (Infographic) | Business 2 Community | Optimizare Seo | Scoop.it
Like all new technology, social media changes fast. Very fast.  Just trying to keep your head around all of the different platforms, how to approach

Via Neil Ferree
Bogdan S's insight:

Great infographic about social media profiles design.

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Neil Ferree's curator insight, June 1, 2013 6:49 PM

Mechanics aside, having consisent branding color scheme and visuals on the top socials is well worth paying attention to the details of each of these socials so your visitors become accustomed to your look and feel and USP

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Using Google Authorship to build brand, credibility and SEO - Accounting Today (blog)

Using Google Authorship to build brand, credibility and SEO Accounting Today (blog) Google Authorship is helping small- to mid-size business owners improve SEO, develop a personal brand tied to their business, improve click-throughs, and increase...
Bogdan S's insight:

We at Opes Media, already implement this tool for all our small and medium business owners.

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Relatii cu Publicul,“MADE” in Romania

Relatii cu Publicul,“MADE” in Romania | Optimizare Seo | Scoop.it
In ultimii ani, mai tot romanul a mers daca nu la munca, cel putin intr-o vacanta in strainatate. Este inaltator sa vezi cat de placut impresionati sunt unii de tratamentul pe care il primesc in strainatate.
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