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Stretching The Small Business Marketing Dollar

Stretching The Small Business Marketing Dollar | Optimization | Scoop.it
Most small businesses have low marketing budgets. And that’s cool. Show me a business (large or small) that doesn’t have to tow the budget line.
Marc Payne's insight:

Our businesses need to learn how  to maximize their ad spending

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Content marketing most tightly integrated with Search Engine Optimisation: Study - Indiantelevision.com

Content marketing most tightly integrated with Search Engine Optimisation: Study - Indiantelevision.com | Optimization | Scoop.it
Indiantelevision.com Content marketing most tightly integrated with Search Engine Optimisation: Study Indiantelevision.com Post-hummingbird, marketers are forced to think of organic search in a whole new light – with practice such as link-building...
Marc Payne's insight:

#ContentMarketing most tightly integrated with #SearchEngineOptimisation: Study. Make sure you're using BOTH! #digiSIA  http://sco.lt/...

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Google+ isn't dead. Here are 9 ways it's crucial to your SEO right now

Google+ isn't dead. Here are 9 ways it's crucial to your SEO right now | Optimization | Scoop.it
Many marketing folks have started throwing Google+ by the wayside as they create online marketing strategies in favor of greener pastures over at Twitter, Facebook, Instagram or Vine. This is partly because Google+ simply ...
Marc Payne's insight:

#Google+ is definitely important important to your #SEO efforts. Don't miss out on the #Boost your business will receive. #digiSIA

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Search Engine and Directory Submission | SEO Tips

Search Engine and Directory Submission | SEO Tips | Optimization | Scoop.it
How to increase your chances to be easily found among billions of pages registered on the web? The only way to provide information about your website to the audience around the globe is by submitting it to search engines and to web directories.
Marc Payne's insight:

#SEO can be hard, if you don't know the secrets! Find out here! #digiSIA

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Is Negative SEO Becoming A Bigger Problem For Businesses? - WebProNews

Is Negative SEO Becoming A Bigger Problem For Businesses? - WebProNews | Optimization | Scoop.it
Is Negative SEO Becoming A Bigger Problem For Businesses?
WebProNews
Negative SEO – the practice of competitors engaging in SEO attacks in order to harm businesses in search results – has been a concern in the search industry for years.
Marc Payne's insight:

#WorstBusinessPractices-This doesn't only happen to Corporations! #digiSIA

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A Recipe for a Tasty Semantic Search & SEO Salad - Search Engine Watch

A Recipe for a Tasty Semantic Search & SEO Salad - Search Engine Watch | Optimization | Scoop.it
A Recipe for a Tasty Semantic Search & SEO Salad
Search Engine Watch
All too often, I see webmasters and SEO professionals flitting from one tactic du jour or another like a butterfly on meth.
Marc Payne's insight:

IS your message focused, or are you trying to target EVERYONE! Learn to focus your #SMO efforts. #digiSIA

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Setting Up A Twitter Lead Generation Campaign

Setting Up A Twitter Lead Generation Campaign | Optimization | Scoop.it
How we use Twitter to generate and nurture leads, and how you can too.
Marc Payne's insight:

Do you TWEET? Are you just wasting time, or making connections, & GETTING LEADS?  Learn how! #SMO #digiSIA

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Free Social Media Marketing Guide

Free Social Media Marketing Guide | Optimization | Scoop.it
In this social media marketing guide by Wildshark you will find information, hints and tips to help you take control of your social media campaign and use (Check out this FREE Guide to Social Media Marketing courtesy of @WildsharkSEO -
Marc Payne's insight:

This #FreeSMOGuide was created by a UK company, but is relevant globally!Business is international, are you?

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Simple 5-Step SEO & PPC Company Evaluation - Business 2 Community

Simple 5-Step SEO & PPC Company Evaluation - Business 2 Community | Optimization | Scoop.it
Simple 5-Step SEO & PPC Company Evaluation
Business 2 Community
The majority of businesses do not have an in-house online marketing division, therefore they rely on the services of an agency to handle their PPC and SEO requirements.
Marc Payne's insight:

How do you choose a company to help you with SEO & PPC needs? Maybe this article will help

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Marketing Automation – How to Make it Work For You

Marketing Automation – How to Make it Work For You | Optimization | Scoop.it
Many people have got the grips of social media to help their business and services grow.
Marc Payne's insight:

Make sure you have all your #SocialMedia outlets linked, it can save you a ton of work!

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Link Emperor Reveals How Businesses Can Move Higher Up the Search Engine Ladder

Las Vegas, NV / ACCESSWIRE / June 9, 2014 / The competitive world of business still has companies climbing the ladder to success. In the 21st century, that ladder comes in the form of the rankings of the most...
Marc Payne's insight:

#ContentMarketing is the wave of the future! Your business can be an early starter, or a jonny-come-lately to the #Content game. #digiSIA

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Social media optimization- Top 10 best social media tools - Adsolist

Social media optimization- Top 10 best social media tools - Adsolist | Optimization | Scoop.it
Top 10 best social media tools for Online advertising and marketing for your website, blog, business, content, publication, or company services. Share your content online using the best tools.
Marc Payne's insight:

Here are some great tools to help your #SEO efforts! #SocialMedia #digiSIA

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Is Your Business List Built for a Winning IT Lead Generation ...

Is Your Business List Built for a Winning IT Lead Generation ... | Optimization | Scoop.it
How so do you generate opportunity-rich business lists to drive your IT lead generation campaign forward? A few tips from IT lead generation experts.
Marc Payne's insight:

Are you using #VideoMarketing? This is the best way to be heard #digiSIA 

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Google Panda 4.0: How Will It Affect Your Site's SEO? - Business 2 Community

Google Panda 4.0: How Will It Affect Your Site's SEO? - Business 2 Community | Optimization | Scoop.it
Google Panda 4.0: How Will It Affect Your Site's SEO?
Business 2 Community
Business 2 Community is an independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more.
Marc Payne's insight:

This is possibly THE MOST important article for your #DigitalBrand that you can read all year. Learn how NOT to get eaten alive by Google Panda! #SearchEngineMarketing #digiSIA

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Study: Written Social Media Content Voted Most Essential to Social Success - The Content Standard by Skyword

Study: Written Social Media Content Voted Most Essential to Social Success - The Content Standard by Skyword | Optimization | Scoop.it
Study: Written Social Media Content Voted Most Essential to Social Success The Content Standard by Skyword Social media marketers consider original content to be the most vital form of social media content, according to a recent study from Social...
Marc Payne's insight:

#ContentIsKing Are you using #ContentMarketing to your advantage? This can be more powerful than SEO or PPC if your content is fresh and engaging! #digiSIA

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6 Tips for designing and running Social Media Contests | Web SEO Analytics

6 Tips for designing and running Social Media Contests | Web SEO Analytics | Optimization | Scoop.it
Social Media Contests are great tools with many benefits that enable brands, products or services to gain visibility in social media channels, increase audience (6 Tips for designing and running Social Media Contests:
Marc Payne's insight:

Contests are a powerful way to gain recognition in the crowded Social Landscape!  #SMOTips #digiSIA

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Why Do Some SEO Companies Limit Keywords? - Business 2 Community

Why Do Some SEO Companies Limit Keywords? - Business 2 Community | Optimization | Scoop.it
Business 2 Community
Why Do Some SEO Companies Limit Keywords?
Business 2 Community
As an owner of an SEO agency, prospects often show me proposals from other SEO companies and ask me to compare them to mine.
Marc Payne's insight:

Make sure your not being limited, as this hurts your exposure!

 

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