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OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL
OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL
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Rescooped by Philippe Trebaul from LinkedIn Marketing Strategy
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15 Tips for Compelling Company Updates on LinkedIn

LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at wh

Via Noland Hoshino
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malek's curator insight, July 22, 2013 10:42 AM

#11 Engag with members through comments

The best time-tested method

Rescooped by Philippe Trebaul from Time to Learn
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Optimiser son profil LinkedIn : 3 guides officiels

Optimiser son profil LinkedIn : 3 guides officiels | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it

Comment optimiser son profil LinkedIn ? Avec 5 millions de membres en avril 2013 en France et 225 millions de profils, LinkedIn s’impose comme le réseau social professionnel majeur dans le monde : pour rechercher de l’emploi, pour trouver des partenaires, pour identifier des clients potentiels, pour échanger autour de thématiques et compétences spécifiques, développer son réseau professionnel, recruter, mettre en avant son organisation ou son profil.


Via Frédéric DEBAILLEUL
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Clive Luvy Akouala's comment, July 4, 2013 7:45 AM
Quoi de plus professionnel en tant que réseau social si ce n'est LinkedIn?
Ces dernières années, j'y ai rencontré de futurs clients, des propositions d'emplois, des paerenaires et j'y ai appris...
Alors mes amis mon plus grand plaisir serait de vous y retrouver pour partager encore plus.
TabletsOnWeb par Claude Castanet's curator insight, July 22, 2013 7:00 AM

add your insight...

Rescooped by Philippe Trebaul from Technology in Business Today
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3 Ways To Use LinkedIn For Professional Development

3 Ways To Use LinkedIn For Professional Development | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
There are many ways to use social networks for effective PD. But here are just a few simple ways to use LinkedIn for professional development that should help!
The post 3 Ways To Use LinkedIn For Professional Development appeared first on Edudemic.

Via TechinBiz
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CATHLEEN SLONE's curator insight, July 11, 2013 10:19 AM

Make sure to show off what makes you stand out! Don’t forget to add in a photo of yourself – when you’re online, putting a face with a name can make a difference if you want to connect with people. #innov8u #careers #linkedin #networking #socialmedia

Rescooped by Philippe Trebaul from The 21st Century
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LinkedIn Adds New Features: This Week in Social Media | Social Media Examiner

LinkedIn Adds New Features: This Week in Social Media | Social Media Examiner | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
Social media news and new developments making social media marketing easier. (New features on LinkedIn homepage, Facebook Ads Manager Reports updated, Klout)

Via Dr. Susan Bainbridge
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Rescooped by Philippe Trebaul from Pascal Faucompré, Mon-Habitat-Web.com
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LinkedIn bien plus qu'un réseau social

LinkedIn bien plus qu'un réseau social | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it

La plupart des professionnels (entrepreneurs, cadres, dirigeants) connaissent ou plutôt croient connaître LinkedIn. Pour la plupart en effet, LinkedIn reste un réseau social professionnel qu’on active pour chercher un nouveau job. Mais est-ce seulement cela ? Réponses dans cette étude.

(...)


Via Pascal Faucompré
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Pascal Faucompré's curator insight, July 8, 2013 3:24 AM

Un peu d'angelisme dans cet article !

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Linkedin serait-il le Google du monde professionnel ?

Linkedin serait-il le Google du monde professionnel ? | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
L’agence faberNovel publie ce mardi 2 juillet une étude fouillée du modèle Linkedin. Bien au-delà du réseau social professionnel, ce nouveau géant du numérique veut devenir le graphe de l’économie mondiale.

Via Culture RP
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Rescooped by Philippe Trebaul from The Marketing Technology Alert
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10 Ways To Get Found More Easily On LinkedIn - Gerry Moran, MarketingThink

Have you ever thought of running your LinkedIn profile like a pay-per-click campaign? Many business professionals, sales executives, small & large businesses and thought leaders stake their claim on the LinkedIn platform in hope to strike riches … in other words, they hope to be found for leads, business, sales opportunities, speaking engagements and other connection opportunities.

I want to provide you a quick read to help you make your LinkedIn profile work harder. I've provided 10 ways to make it easier for others to find you on LinkedIn.

I’ve identified an easy way that you can activate your LinkedIn profile strategy as if it is your personal pay per click campaign.

This document is a great social selling, business creating, or connection action plan to help to put you on the pull marketing map for your individual social brand!


Via iNeoMarketing
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iNeoMarketing's curator insight, June 11, 2013 10:23 AM

Easy! Seriously, how long could this take for you to knock out?


Phil Lauterjung's curator insight, June 11, 2013 10:37 AM

add your insight...

 
Peg Corwin's curator insight, June 18, 2013 9:47 PM

Good visual instructions on how to improve your Linkedin profile.


Unfortunately most people do not understand the keyword phrases they should be using in their profile, even if they are told where to put them.

Rescooped by Philippe Trebaul from Technology in Business Today
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INFOGRAPHIC: Who Really Uses LinkedIn?

INFOGRAPHIC: Who Really Uses LinkedIn? | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
Where do they live? Work? What do they care about?

Via TechinBiz
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dan's curator insight, July 1, 2013 10:58 AM

Are You Into Linkedin?

Rescooped by Philippe Trebaul from Public Relations & Social Media Insight
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How Are People Really Using LinkedIn?

How Are People Really Using LinkedIn? | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it

Professional networking service LinkedIn blasted through the 100-million-user mark in March, making it even more powerful for finding a job, keeping up with colleagues and promoting your resume.


LinkedIn is growing so quickly, it's adding a new member each second. As the size of its network grows, LinkedIn is steadily getting more useful. But how are people really using the fast-growing service? Researchers at Lab 42 asked 500 LinkedIn users that question and many more, and came up with a variety of answers in this infographic.


Among the fun facts they uncovered: We found it interesting the way top level executives use the service in vastly different ways from entry-level workers. Let us know in the comments how you like to use LinkedIn, or if you don't use the service, why not?...


Via Jeff Domansky
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Nacho Vega's curator insight, July 19, 2013 1:23 PM

Interesting information...

Amanda Hoffmann's curator insight, July 23, 2013 2:28 AM

INFOGRAPHIC - How people use LinkedIn

Scooped by Philippe Trebaul
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Problem With LinkedIn Groups | Social Media Today

Problem With LinkedIn Groups | Social Media Today | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
Some LinkedIn group moderators are refusing to approve content from an awful lot of people.
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Rescooped by Philippe Trebaul from All About LinkedIn
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5 often-forgotten LinkedIn best practices - iMediaConnection.com

5 often-forgotten LinkedIn best practices - iMediaConnection.com | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it

Seeing as how LinkedIn now has more than 200 million members, it appears fewer people are saying, "I don't need another social network." Instead, they're joining the career-minded ranks on the still-growing platform.


Via Anita Windisman
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Rescooped by Philippe Trebaul from Working With Social Media Tools & Mobile
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The State of Linkedin [Infographic]

The State of Linkedin [Infographic] | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it

In this infographic we’ll look at how Linkedin users and marketers alike interact Linkedin. This will give you insight on how to use Linkedin for your own business.

 


Via Ilkka Olander
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Rescooped by Philippe Trebaul from Premium WordPress Themes Download
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Hypertext, WordPress Flat Portfolio Theme | WP Download

Hypertext, WordPress Flat Portfolio Theme | WP Download | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
Hypertext WordPress theme is an very flexible advanced theme options to make your site very flexible and fully customizable.

Via Tristan Gerrard
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Tristan Gerrard's curator insight, June 19, 2013 7:16 AM

Hypertext, #WordPress Flat Portfolio Theme - http://bit.ly/17mdkVK

Rescooped by Philippe Trebaul from Technology in Business Today
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LinkedIn Group Benefits: 9 Reasons To Start One

LinkedIn Group Benefits: 9 Reasons To Start One | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
LinkedIn Groups can be really effective to establish a personal brand. It helps you become an expert in your market. Check out some other LinkedIn benefits.

Via TechinBiz
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Rescooped by Philippe Trebaul from Time to Learn
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A faberNovel Study: LinkedIn, the Serious Network.

225 Million profiles 
2 New users every second 
2.1 Million groups 
1.9 Million Richard Branson subscribers 

10 Years after launching, LinkedIn continues to drive home the necessity of cultivating your online professional network. Offering so much more than just a CV library for recent college grads, LinkedIn's online sourcing and recruitment solutions offer innovative tools to improve personal branding. In short, LinkedIn is disrupting the professional world's hierarchies. 


Via Frédéric DEBAILLEUL
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Denise Davies's curator insight, July 3, 2013 7:02 AM

Interesting in depth study on LInkedin - useful graphs and stats and the opportunity in this online network.

Rescooped by Philippe Trebaul from Digital Marketing
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Google+ Continues To Dominate LinkedIn and Twitter, Could catch up to Facebook

Google+ Continues To Dominate LinkedIn and Twitter, Could catch up to Facebook | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
You may not be using Google+, but your friends probably are.If they’re not hanging out and posting photos of cute puppies and sunsets,  there’s a good chance they’re using Google+ to log in to...

Via Bill Cosgrove
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Rescooped by Philippe Trebaul from Chinese Cyber Code Conflict
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Why isn’t LinkedIn Blocked in the People's Republic of China?

Why isn’t LinkedIn Blocked in the People's Republic of China? | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
Among major social media sites, China blocks Twitter and Facebook (among others); heck, it even blocks Slideshare! But not LinkedIn.

Via Red-DragonRising
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Rescooped by Philippe Trebaul from The Marketing Technology Alert
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Build a Highly Targeted Prospect List Using LinkedIn - Jill Konrath

Build a Highly Targeted Prospect List Using LinkedIn - Jill Konrath | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
Top sellers used LinkedIn 3X more than everyone else for building a highly targeted prospect list. Here's an example of how they do it.


Key excerpt...


I started by building a global prospect list merging data I’d gathered from Jigsaw, InfoUSA/Canada, Wikipedia, and associations. After that I pre-sorted and deduped the information and got my prospect list down to about 250 companies.


Next, I used InsideView and my LinkedIn connections to identify the correct people to contact in these companies. I also used InsideView to track trigger events and competitive intelligence about these companies, looking for things that could create potential opportunities for our services.


Via iNeoMarketing
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iNeoMarketing's curator insight, June 10, 2013 12:45 PM

It's fairly logical: identify the companies, then identify the contacts within the companies using LinkedIn. But Jill Konrath's point is larger than that: the power of LinkedIn to drive sales.


  • See the article at www.jillkonrath.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Peg Corwin's curator insight, June 18, 2013 9:44 PM

Case study of building of a targeted prospect list, step by step.

Rescooped by Philippe Trebaul from Public Relations & Social Media Insight
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How To Use LinkedIn as an Entrepreneur?

How To Use LinkedIn as an Entrepreneur? | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
Certainly, LinkedIn is a great way to find employee candidates. Yet, the question remains, as an entrepreneur, how does LinkedIn benefit you?


LinkedIn is not just a resume site.  It provides important opportunities for meeting business collaborators and joint ventures.  It is a place where you can find suppliers, editors and so on. 


The best part about LinkedIn is that it is a safe place to start because this social media platform has mastered the work/life balance we all strive to achieve.  Unlike Facebook, Twitter or Google+, LinkedIn doesn't blur the lines between your personal information and your professional image....


Via Carla Goddard,Msc.D., Jeff Domansky
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Rescooped by Philippe Trebaul from Public Relations & Social Media Insight
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3 Reasons LinkedIn Is Much More Than A Social Networking Site | Business 2 Community

3 Reasons LinkedIn Is Much More Than A Social Networking Site | Business 2 Community | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it

LinkedIn is labeled as a social networking site, but it is far more than just a social platform. If you are a small business owner looking to spread the word about your company and its offerings, learning more about LinkedIn and its numerous benefits are certainly worth your while. It will not take long for you to see that LinkedIn is far more than a social networking site for marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 25, 2013 1:04 PM

Why LinkedIn offers great small biz opportunities.

CATHLEEN SLONE's curator insight, July 2, 2013 9:43 AM

“Facebook with a Tie” #innov8u #careers #development #networking #passion #branding #linkedin

Rescooped by Philippe Trebaul from Pascal Faucompré, Mon-Habitat-Web.com
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[infographie] Etes-vous un utilisateur-type de LinkedIn ?

[infographie] Etes-vous un utilisateur-type de LinkedIn ? | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it

Dans le monde, 2 personnes s'inscrivent sur le réseau social LinkedIn toutes les... secondes !
 
Eh oui, avec plus de 200 millions d'utilisateurs en 2013 (dont 4 millions en France), LinkedIn est devenu l'un des incontournables des réseaux sociaux.
 
Mais qui est l'utilisateur-type de LinkedIn en 2013 ? Comment s'en sert-il concrètement ?
 
Quelles fonctionnalités utilise-t-il régulièrement et dans quels buts ?
 
Portrait-type résumé en 9 points...
(...)


Via Pascal Faucompré
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Pascal Faucompré's curator insight, July 9, 2013 4:17 AM

Grande vague de communication pour LinkedIn en ce moment.

A noter, les 2/3 des inscrits ont moins de 500 contacts et 85% des utilisateurs ont un compte gratuit, comme moi. Car je n'ai jamais vraiment développer mon réseau sur ce support, contrairement à Viadeo !

TabletsOnWeb par Claude Castanet's curator insight, July 21, 2013 3:40 AM

add your insight...

Rescooped by Philippe Trebaul from The Marketing Technology Alert
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How to Build a Smart B2B LinkedIn Ads Campaign - ClickZ

How to Build a Smart B2B LinkedIn Ads Campaign - ClickZ | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal.


Key excerpt...


Like any online advertising channel, segmentation is still important for LinkedIn Ads. But LinkedIn is certainly unique in this regard.

  • For LinkedIn Ads campaigns, keep in mind that the budgets, bids, and ads are set at the campaign level. So, if you create a flat campaign structure (lumping all options together in one campaign) you will have very little control over performance and could limit the number of available LinkedIn members (estimated target audience). Layering targeting options will zero in on individuals who meet all of those criteria.
  • A strong starting point is to create campaigns that contain the higher level targeting options (company, industry, job title, skills) layered with more detailed targets (location, age, gender, school).
  • As you see performance statistics build, you can decide where you want to either "zoom in" or "zoom out" with regards to targeting specificity. Test different combinations of targeting layers and even break out individual targets (e.g., by specific companies or job titles) to see what converts best.
  • Another consideration is that the LinkedIn Ads management interface is clunky and tedious. There is not a desktop tool for managing campaigns (à la AdWords Editor or Facebook Power Editor). So, if you go crazy with hyper-targeting, just be aware that your time investment in management will grow.
  • Create ads that are relevant to your targets, but still adhere to ad writing best practices: be engaging with copy and image (these ads are much like display ads, they must distract from all of the other information on LinkedIn). Describe the benefits of your services. Include a call-to-action. Keep it all in 100 characters or less - 25 headline, 75 body.

Via iNeoMarketing
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iNeoMarketing's curator insight, July 10, 2013 8:35 AM

I scooped what I thought to be the most pertinent part of this excellent article, however, you'll want to refer back to the article on persona building and how to apply the personas to your campaigns. Bookmark this scoop!


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


Rescooped by Philippe Trebaul from B2B Marketing & LinkedIn
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How To Ensure Your LinkedIn Profile is Found in Google

How To Ensure Your LinkedIn Profile is Found in Google | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it

With more than 225 million business individuals now on LinkedIn, there is a growing trend to ensure that a LinkedIn profile is not only created professionally, but can also be discovered by search engines such as Google. As a result of the public nature of the majority of users’ LinkedIn settings, an increasing number of individual profile pages are appearing in search engine results – particularly when searching for, validating or screening the information and expertise of potential candidates.


Via Anita Windisman, Renee Fortin
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Rescooped by Philippe Trebaul from LinkedIn - news, tips, tricks, ???
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linkedin

linkedin | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
[INFOGRAPHIC] Social Recruiting War for Talent: Who Is Winning? - SocialMeep

Via Barbara Kocot-Ilka
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Barbara Kocot-Ilka's curator insight, July 1, 2013 5:18 AM

[INFOGRAPHIC] Social Recruiting War for Talent: Who Is Winning?

Rescooped by Philippe Trebaul from Focus on Green Meetings & Digital Innovation
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LinkedIn Contacts: 9 Steps To Using The New LinkedIn Contacts

LinkedIn Contacts: 9 Steps To Using The New LinkedIn Contacts | OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL | Scoop.it
LinkedIn Contacts is a recent update that every business and sales professional will be thrilled to learn about with its incredible CRM-like features.

Via Maria Cristina Terenzio
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Marco Bertolini's curator insight, June 28, 2013 3:40 AM

Tirez le maximum de Contacts, le nouveau dispositif de Linked In !