Comment optimiser son profil LinkedIn ? Avec 5 millions de membres en avril 2013 en France et 225 millions de profils, LinkedIn s’impose comme le réseau social professionnel majeur dans le monde : pour rechercher de l’emploi, pour trouver des partenaires, pour identifier des clients potentiels, pour échanger autour de thématiques et compétences spécifiques, développer son réseau professionnel, recruter, mettre en avant son organisation ou son profil.
There are many ways to use social networks for effective PD. But here are just a few simple ways to use LinkedIn for professional development that should help! The post 3 Ways To Use LinkedIn For Professional Development appeared first on Edudemic.
La plupart des professionnels (entrepreneurs, cadres, dirigeants) connaissent ou plutôt croient connaître LinkedIn. Pour la plupart en effet, LinkedIn reste un réseau social professionnel qu’on active pour chercher un nouveau job. Mais est-ce seulement cela ? Réponses dans cette étude.
L’agence faberNovel publie ce mardi 2 juillet une étude fouillée du modèle Linkedin. Bien au-delà du réseau social professionnel, ce nouveau géant du numérique veut devenir le graphe de l’économie mondiale.
Have you ever thought of running your LinkedIn profile like a pay-per-click campaign? Many business professionals, sales executives, small & large businesses and thought leaders stake their claim on the LinkedIn platform in hope to strike riches … in other words, they hope to be found for leads, business, sales opportunities, speaking engagements and other connection opportunities.
I want to provide you a quick read to help you make your LinkedIn profile work harder. I've provided 10 ways to make it easier for others to find you on LinkedIn.
I’ve identified an easy way that you can activate your LinkedIn profile strategy as if it is your personal pay per click campaign.
This document is a great social selling, business creating, or connection action plan to help to put you on the pull marketing map for your individual social brand!
Professional networking service LinkedIn blasted through the 100-million-user mark in March, making it even more powerful for finding a job, keeping up with colleagues and promoting your resume.
LinkedIn is growing so quickly, it's adding a new member each second. As the size of its network grows, LinkedIn is steadily getting more useful. But how are people really using the fast-growing service? Researchers at Lab 42 asked 500 LinkedIn users that question and many more, and came up with a variety of answers in this infographic.
Among the fun facts they uncovered: We found it interesting the way top level executives use the service in vastly different ways from entry-level workers. Let us know in the comments how you like to use LinkedIn, or if you don't use the service, why not?...
Seeing as how LinkedIn now has more than 200 million members, it appears fewer people are saying, "I don't need another social network." Instead, they're joining the career-minded ranks on the still-growing platform.
225 Million profiles 2 New users every second 2.1 Million groups 1.9 Million Richard Branson subscribers
10 Years after launching, LinkedIn continues to drive home the necessity of cultivating your online professional network. Offering so much more than just a CV library for recent college grads, LinkedIn's online sourcing and recruitment solutions offer innovative tools to improve personal branding. In short, LinkedIn is disrupting the professional world's hierarchies.
Top sellers used LinkedIn 3X more than everyone else for building a highly targeted prospect list. Here's an example of how they do it.
I started by building a global prospect list merging data I’d gathered from Jigsaw, InfoUSA/Canada, Wikipedia, and associations. After that I pre-sorted and deduped the information and got my prospect list down to about 250 companies.
Next, I used InsideView and my LinkedIn connections to identify the correct people to contact in these companies. I also used InsideView to track trigger events and competitive intelligence about these companies, looking for things that could create potential opportunities for our services.
Certainly, LinkedIn is a great way to find employee candidates. Yet, the question remains, as an entrepreneur, how does LinkedIn benefit you?
LinkedIn is not just a resume site. It provides important opportunities for meeting business collaborators and joint ventures. It is a place where you can find suppliers, editors and so on.
The best part about LinkedIn is that it is a safe place to start because this social media platform has mastered the work/life balance we all strive to achieve. Unlike Facebook, Twitter or Google+, LinkedIn doesn't blur the lines between your personal information and your professional image....
LinkedIn is labeled as a social networking site, but it is far more than just a social platform. If you are a small business owner looking to spread the word about your company and its offerings, learning more about LinkedIn and its numerous benefits are certainly worth your while. It will not take long for you to see that LinkedIn is far more than a social networking site for marketing....
LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal.
Like any online advertising channel, segmentation is still important for LinkedIn Ads. But LinkedIn is certainly unique in this regard.
For LinkedIn Ads campaigns, keep in mind that the budgets, bids, and ads are set at the campaign level. So, if you create a flat campaign structure (lumping all options together in one campaign) you will have very little control over performance and could limit the number of available LinkedIn members (estimated target audience). Layering targeting options will zero in on individuals who meet all of those criteria.
A strong starting point is to create campaigns that contain the higher level targeting options (company, industry, job title, skills) layered with more detailed targets (location, age, gender, school).
As you see performance statistics build, you can decide where you want to either "zoom in" or "zoom out" with regards to targeting specificity. Test different combinations of targeting layers and even break out individual targets (e.g., by specific companies or job titles) to see what converts best.
Another consideration is that the LinkedIn Ads management interface is clunky and tedious. There is not a desktop tool for managing campaigns (à la AdWords Editor or Facebook Power Editor). So, if you go crazy with hyper-targeting, just be aware that your time investment in management will grow.
Create ads that are relevant to your targets, but still adhere to ad writing best practices: be engaging with copy and image (these ads are much like display ads, they must distract from all of the other information on LinkedIn). Describe the benefits of your services. Include a call-to-action. Keep it all in 100 characters or less - 25 headline, 75 body.
With more than 225 million business individuals now on LinkedIn, there is a growing trend to ensure that a LinkedIn profile is not only created professionally, but can also be discovered by search engines such as Google. As a result of the public nature of the majority of users’ LinkedIn settings, an increasing number of individual profile pages are appearing in search engine results – particularly when searching for, validating or screening the information and expertise of potential candidates.