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5 Essential WordPress Plugins To Boost Your Search Rankings - Jeffbullas's Blog

5 Essential WordPress Plugins To Boost Your Search Rankings - Jeffbullas's Blog | Optimisation | Scoop.it

Search engines provide free traffic. So ranking high in Google is vital on the web. Here are 5 essential WordPress plugins to boost your search rankings.


Via Bonnie Manis
Jean-Marc TRESOR's insight:

SEO WP

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Augmentez les Ventes de Votre E-commerce Grâce au Inbound Marketing

Augmentez les Ventes de Votre E-commerce Grâce au Inbound Marketing | Optimisation | Scoop.it
Contrairement au Marketing traditionnel qui vous fait carrément du rentre-dedans, l’approche utilisée par l’Inbound Marketing est  beaucoup plus subtile.
L’Inbound Marketing vous prend par la main et vous guide pour vous ...

Via Véronique LIORET
Jean-Marc TRESOR's insight:

In bound

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La fiche des erreurs communes faites sur les médias sociaux

La fiche des erreurs communes faites sur les médias sociaux | Optimisation | Scoop.it
Inauguration d'une nouvelle rubrique plutôt "jardinages et cuisines" autour des médias sociaux, des technologies web et du Digital marketing avec : la fiche des erreurs communes faites sur les médi...

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Thierry Zenou's curator insight, June 3, 2013 1:49 PM

Billet de février 2011 et toujours d'actualité.

 

"Pas de Stratégie ou de plan d'action sur les réseaux sociaux

 

Nombreuses sont les entreprises, particulièrement les petites entreprises qui ne prennent pas le temps nécessaire pour construire une stratégie appropriée pour les médias sociaux ou élaborer une planification, ou encore définir des objectifs distincts. À défaut de préparation, vous devrez vous préparer à échouer"

 

Est-ce propre aux réseaux sociaux ou ce constat est-il plus largement celui d'un manque de stratégie (web)marketing ?

 

Le débat est ouvert

 

 

 

 





 

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What Should Lead Your Online Marketing Strategy: SEO Or Content Marketing?

What Should Lead Your Online Marketing Strategy: SEO Or Content Marketing? http://t.co/Ugc08LK4ar

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How to Write Better Blog Headlines

How to Write Better Blog Headlines | Optimisation | Scoop.it
How to write better blog headlines your readers can't resist is a skill any writer can develop. Here are 5 tips how

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Level343's curator insight, April 29, 2013 12:37 PM

1.    Copy

 

If my students at the local college saw this, they'd choke. Heck, if many of my former professors saw it, they'd choke too.

 

One wouldn't though – the one who regularly reminded us how much great authors borrow techniques, literary conventions, and themes from the great writers of the past.

 

Great headline writers do too. I'm not joking. And you can learn this from an illustrious publication of style known as Cosmopolitan magazine.  Or Enquirer. Or whatever. Look at the headlines and, if you can get over the lurid content, look at the formulas. Chances are, you'll begin to notice a pattern.  There are some really well paid copywriters who came up with those headlines. Borrow the formulas and write your own. 

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Comment réussir sa stratégie de contenu? - actualites

Comment réussir sa stratégie de contenu? - actualites | Optimisation | Scoop.it
Le mensuel du marketing, de la publicité et des médias. (RT @annie_laberge: .@Karichar nous explique "Comment réussir sa stratégie de contenu".

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Murielle Blanc's curator insight, April 27, 2013 4:47 AM

Stratégie de contenu

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Magento Content Management with Better Store CMS | Have you refreshed the Cache? Magento Merchant Advice

Magento Content Management with Better Store CMS | Have you refreshed the Cache? Magento Merchant Advice | Optimisation | Scoop.it
Magento content management system Better Store CMS by Sweet Tooth. Will it solve your Magento content Management problems?

Via JordiCartes
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Comparaison principaux CMS

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Magento Content Management with Better Store CMS | Have you refreshed the Cache? Magento Merchant Advice

Magento Content Management with Better Store CMS | Have you refreshed the Cache? Magento Merchant Advice | Optimisation | Scoop.it
Magento content management system Better Store CMS by Sweet Tooth. Will it solve your Magento content Management problems?

Via JordiCartes
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Jean-Marc TRESOR's curator insight, April 27, 2013 3:47 AM

Comparaison principaux CMS

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CMS Comparison: Drupal, Joomla and Wordpress | Knowledge Center | Rackspace Hosting

CMS Comparison: Drupal, Joomla and Wordpress | Knowledge Center | Rackspace Hosting | Optimisation | Scoop.it

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Jean-Marc TRESOR's curator insight, April 27, 2013 3:46 AM

Comparaison des principaux CMS

Jean-Marc TRESOR's curator insight, April 27, 2013 3:47 AM

Comparaison principaux CMS

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3 Tips for More Effective Content Marketing Visuals

3 Tips for More Effective Content Marketing Visuals | Optimisation | Scoop.it
Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information.

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Alexander Abramov's curator insight, April 23, 2013 9:44 PM

3+ Tips for More Effective Content Marketing Visuals
By Tim Riesterer published April 22, 2013 effective-content-marketing-visuals-video

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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Optimisation | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
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Storytelling

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Karen Dietz's comment, April 25, 2013 12:54 PM
Thank you Matt, Malek and Debbie for your comments! Glad you saw something of value in the article :)
Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Alison D. Gilbert's curator insight, May 2, 2013 4:08 PM

I love storytelling, listening and telling.

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The Importance of Social Media For SEO

The Importance of Social Media For SEO | Optimisation | Scoop.it

"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".

 

SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.

 

This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.

 

Read More: http://www.thenextwomen.com/2013/04/18/introduction-seo-online-marketing-strategy


Via Antonino Militello, Bonnie Manis
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Social Media

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Athena Catedral's curator insight, April 24, 2013 6:06 AM

2 sides of the same coin: SEO for inbound and SMO for outbound. Although both have the capability to generate leads. They are better used side by side as compliments. With SEO making the sites searchable and SMO interacting with clients in this ever-evolving digital marketing space.

Nick Mortel's curator insight, June 21, 2013 8:04 AM

add your insight...

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7 Simple Ways To Boost SEO With Pinterest

7 Simple Ways To Boost SEO With Pinterest | Optimisation | Scoop.it
Pinterest is becoming the fastest growing social media platform, so it pays to tap into this gold mine of SEO opportunities. Learn how to maximize

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Comment optimiser la vitesse de chargement de votre site WordPress - Bulle Développement

Comment optimiser la vitesse de chargement de votre site WordPress - Bulle Développement | Optimisation | Scoop.it
Pourquoi la vitesse est-elle aussi importante? Optimiser la vitesse de chargement est important, non seulement pour votre visiteur, mais également pour les moteurs de recherches tels que Google.

Via Daniel Cinglant
Jean-Marc TRESOR's insight:

Astuce WordPress intéressant

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Des outils, du process… et des contenus !

Des outils, du process… et des contenus ! | Optimisation | Scoop.it
Et si, comme Amazon, vous connaissiez déjà tout de vos prospects avant même de les rencontrer ? Et si vos commerciaux alignaient les commandes en déléguant les phases amont de la vente à de gentils robots ?

Via Jerome D. Simon
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Jerome D. Simon's curator insight, October 3, 2013 5:36 AM

explication et quelques outils

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[Avis d'expert] Optimisations SEO e-commerce : la rédaction web comme solution

[Avis d'expert] Optimisations SEO e-commerce : la rédaction web comme solution | Optimisation | Scoop.it

Les problématiques de référencement font partie prenante du quotidien pour tous les projets e-commerce qui en veulent. Un trafic qualifié ne se résume pas seulement au netlinking, c’est à dire à tout ce qui peut se dire ou faire à l’extérieur de votre site web ; annuaires, réseaux sociaux, forums …


Via Digitives, Willam Ramarques, Arobasenet, Kevin Dangu
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Comment réussir le lancement d’un projet ?

Comment réussir le lancement d’un projet ? | Optimisation | Scoop.it
On est tous confrontés à un moment de sa vie professionnelle, associative ou autre à la création d'un projet quel qu'il soit. On y investit du temps et de l'énergie… et au moment de son lanceme

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SEO: A Reality Check for Your Business

SEO: A Reality Check for Your Business | Optimisation | Scoop.it
As the world of Search Engine Optimization evolves over time, the topic of SEO appears to becoming more complicated in the eyes of many of you who operate

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Level343's curator insight, April 15, 2013 9:00 PM

You have probably heard that SEO is all about “OnPage” and “OffPage” considerations.  To expand, that SEO is about the links, tags and keywords on your web page-(onpage) and about the backlinks and PageRank that your site achieves through being linked to by other web sites-(offpage)

 

That is about as descriptive of SEO as saying that Microsoft Windows is a bunch of C++ coded instantiated objects linked to a file allocation table through a both abstracted machine layer of hardware drivers and a graphical user interface. This may be true, but is THAT what you think of if I say “Windows”?

 

Duh?

 

SEO suffers from the same misunderstanding as Social Media. It is an activity. It is a function. It is a tool to accomplish specific marketing goals through a systematic set of available options and choices for how you choose to communicate the value proposition of your business. Got that?

 

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CMS Comparison: Drupal, Joomla and Wordpress | Knowledge Center | Rackspace Hosting

CMS Comparison: Drupal, Joomla and Wordpress | Knowledge Center | Rackspace Hosting | Optimisation | Scoop.it

Via JordiCartes
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Comparaison principaux CMS

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Jean-Marc TRESOR's curator insight, April 27, 2013 3:46 AM

Comparaison des principaux CMS

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Why Joomla Is the Best CMS for Your Small Business | FlashMint Blog

Why Joomla Is the Best CMS for Your Small Business | FlashMint Blog | Optimisation | Scoop.it

Via JordiCartes
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Comparaison principaux CMS

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Why Joomla Is the Best CMS for Your Small Business | FlashMint Blog

Why Joomla Is the Best CMS for Your Small Business | FlashMint Blog | Optimisation | Scoop.it

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Jean-Marc TRESOR's curator insight, April 27, 2013 3:46 AM

Comparaison principaux CMS

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Theme Zoom Blog – Remember XML Site Maps Assist You in Automating Your SEO

Theme Zoom Blog – Remember XML Site Maps Assist You in Automating Your SEO | Optimisation | Scoop.it

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Rescooped by Jean-Marc TRESOR from World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing
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Prove The Value of SEO With These Free Google Analytics Dashboards - SEO.com

Prove The Value of SEO With These Free Google Analytics Dashboards - SEO.com | Optimisation | Scoop.it
With custom dashboards in Google Analytics, you can quickly view valuable information related to your website in one glance. Click here for free downloads!

Via Alexander Abramov
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Alexander Abramov's curator insight, April 25, 2013 7:35 PM

 Everything you ever wanted to know about Free Google Analytics Dashboards

 

Prove The Value of SEO With These Free Google Analytics Dashboards - SEO.com #vk #b24

Rescooped by Jean-Marc TRESOR from Content Marketing & SEO
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SEO Is Dead, Long Live SEO - Sandstorm Digital

SEO Is Dead, Long Live SEO - Sandstorm Digital | Optimisation | Scoop.it
If you've been reading the recent stories lamenting that Google has brought about the death of SEO with its latest algorithm modifications, you may be among

Via Omar Kattan
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Omar Kattan's curator insight, January 22, 2013 4:38 PM

Google-friendly SEO is as easy as that. Build a website which revolves around customer satisfaction and high-quality service and everything SEO will fall naturally into place.

 

Google will love your site now and continue to love your site for years to come, no matter what search algorithm it has up its sleeve.

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10 Content strategy visuals that changed the world

Lightning talk slides from London Content Strategy Meetup 26 February 2013

Via Emile Fyon
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Video

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