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Optimisation
Comment optimiser son activité marketing ?
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Rescooped by Jean-Marc TRESOR from Digital for Business - Big Data, Social CRM & Media
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Want #SEO? Get #Social | Social Media Today

Want #SEO? Get #Social | Social Media Today | Optimisation | Scoop.it
How social signals are impact SEO and what can you do to benefit from it?

Via Christophe Raix
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Rescooped by Jean-Marc TRESOR from Patrick CUENOT, Consultant & formateur senior "Methodologie et outils de Veille Stratégique"
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Radarly : un outil indispensable de veille sur les réseaux sociaux

Radarly : un outil indispensable de veille sur les réseaux sociaux | Optimisation | Scoop.it
Titre : Radarly : un outil indispensable de veille sur les réseaux sociaux. Paru le dimanche 17 novembre 2013 dans la lettre Recherche et Référencement du site Abondance.com.

Via Patrick CUENOT
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Rescooped by Jean-Marc TRESOR from Just Story It! Biz Storytelling
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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Optimisation | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
Jean-Marc TRESOR's insight:

Storytelling

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Karen Dietz's comment, April 25, 2013 12:54 PM
Thank you Matt, Malek and Debbie for your comments! Glad you saw something of value in the article :)
Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Alison D. Gilbert's curator insight, May 2, 2013 4:08 PM

I love storytelling, listening and telling.

Rescooped by Jean-Marc TRESOR from SEO and Content
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How to Optimize Your YouTube Video for Maximum Traffic - Jeffbullas's Blog

How to Optimize Your YouTube Video for Maximum Traffic - Jeffbullas's Blog | Optimisation | Scoop.it
When companies plan their marketing they often make the mistake of ignoring YouTube. Here are some simple tips on how to optimize your YouTube video.

Via Bonnie Manis
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Rescooped by Jean-Marc TRESOR from Marketing Digital l'Information
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5 points essentiels pour auditer l inbound marketing de votre site web

5 points essentiels pour auditer l inbound marketing de votre site web | Optimisation | Scoop.it
Si vous venez d'intégrer un nouveau poste en marketing, effectuer une vérification de l'état actuel de la génération des demandes et des leads en ligne de votre

Via Julien Coualan
Jean-Marc TRESOR's insight:

5 points essentiels pour auditer l inbound marketing de votre site web

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Julien Coualan's curator insight, October 21, 2013 2:49 AM

Les questions à se poser avant de se lancer...

Emilie Faffe's curator insight, October 22, 2013 5:12 AM

Article très intéressant et très bien écrit.

Priorité :

- Connaître sa/ses cibles --> méthode des "personas"

- La page d'accueil du site est-elle en ligne avec le positionnement de l'entreprise ?

- Le blog répond-il aux attentes des publics cibles et est-il engageant ?

- Faire un audit social.

- Les call-to-action sont-ils suffisamment nombreux et bien placés ?

 

Rescooped by Jean-Marc TRESOR from World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing
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3 Tips for More Effective Content Marketing Visuals

3 Tips for More Effective Content Marketing Visuals | Optimisation | Scoop.it
Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information.

Via Alexander Abramov
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Alexander Abramov's curator insight, April 23, 2013 9:44 PM

3+ Tips for More Effective Content Marketing Visuals
By Tim Riesterer published April 22, 2013 effective-content-marketing-visuals-video