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Rescooped by Jean-Marc TRESOR from Patrick CUENOT, "ciblage comportemental, profiling 2.0, psychologie et Digital Media"
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Radarly : un outil indispensable de veille sur les réseaux sociaux

Radarly : un outil indispensable de veille sur les réseaux sociaux | Optimisation | Scoop.it
Titre : Radarly : un outil indispensable de veille sur les réseaux sociaux. Paru le dimanche 17 novembre 2013 dans la lettre Recherche et Référencement du site Abondance.com.

Via Patrick CUENOT
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Rescooped by Jean-Marc TRESOR from Just Story It! Biz Storytelling
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Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too | Optimisation | Scoop.it

How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.


Via Karen Dietz
Jean-Marc TRESOR's insight:

Brand content

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Mike Ellsworth's curator insight, April 27, 2013 5:30 PM

Karen Dietz' insight:

Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.


ME insight:

People want to hear your story. Here's a good way to tell it.

Alison D. Gilbert's curator insight, May 2, 2013 4:21 PM

What is supply chain storytelling?

Indranil Bhattacharjee's curator insight, May 17, 2013 6:42 AM

Brand Life story