Optimisation Testing
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Optimisation Testing
Resources for professional working on the optimisation of their conversion rates
Curated by Emile Fyon
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Should I Use A Carousel?

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7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More

7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More | Optimisation Testing | Scoop.it
Increase conversions by 10% or more by implementing one of these 7 tactics, all proven to work in real marketing situations.
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36 Creative Landing Page Design Examples - A Showcase and Critique

36 Creative Landing Page Design Examples - A Showcase and Critique | Optimisation Testing | Scoop.it
36 landing page designs for you to geek out on! Each one critiqued to see how they stack up against the principles of conversion centered design.
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11 Common A/B Testing Myths BUSTED

11 Common A/B Testing Myths BUSTED | Optimisation Testing | Scoop.it
Read through the most common myths about A/B testing, and learn why they're sooo not true.
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How We Increased Lead Form Conversions By 35% (The quick and non-techy way) -

How We Increased Lead Form Conversions By 35% (The quick and non-techy way) - | Optimisation Testing | Scoop.it
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Website optimisation: A path that could make you millions for your business

Website optimisation: A path that could make you millions for your business | Optimisation Testing | Scoop.it
Everyone is familiar with the television game show Who Wants To Be A Millionaire. It has been a rousing international success: 81 different versions of the game...
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Top eCommerce KPIs

Top eCommerce KPIsEvery online business process is characterised by 4 main phases: reaching qualifiedprospects, engaging with them on site, converting their act
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eCommerce KPI's

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Compelling Copy + Clean Design + Fewer Distractions = 40.81% Increase in Sales - Visual Website Optimizer Blog

Compelling Copy + Clean Design + Fewer Distractions = 40.81% Increase in Sales - Visual Website Optimizer Blog | Optimisation Testing | Scoop.it
Getting back to the basics increased eCommerce sales by 40.81%. Read this case study to find out how.
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What Every Conversion Rate Optimization Strategy is Missing

What Every Conversion Rate Optimization Strategy is Missing | Optimisation Testing | Scoop.it
The online marketplace can’t be compared to physical retail. Apply this framework to your conversion rate optimization strategy & double conversion rates.
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Click Here: 11 Ways to Improve Your Call to Actions

Click Here: 11 Ways to Improve Your Call to Actions | Optimisation Testing | Scoop.it
There are two key elements to marketing. The first is to drive traffic to your website and the second is to get the traffic to convert into customers. You c
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6 Landing Page Optimization Pros Critique A Turbo Tax PPC Landing Page

6 Landing Page Optimization Pros Critique A Turbo Tax PPC Landing Page | Optimisation Testing | Scoop.it
As if you needed another reminder of the looming tax deadline on April 15th (in the U.S.) our Crazy Egg landing page optimization pros are critiquing a landing page for Turbo Tax.
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Online Copywriting that Converts – 5 Lessons from 250 A/B Tests

Online Copywriting that Converts – 5 Lessons from 250 A/B Tests | Optimisation Testing | Scoop.it
Over the last 4 years I conducted more than 250 A/B tests focusing how online copywriting impacts conversions. Get the 5 main lessons here
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Google Analytics Shows You What Bad Web Practices Look Like in Real Life

Google Analytics Shows You What Bad Web Practices Look Like in Real Life | Optimisation Testing | Scoop.it
Using a series of hilariously cautionary YouTube videos, Google Analytics shows examples of poor web design and digital marketing -- but in real life.
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A/B Split and Multivariate test duration calculator - Visual Website Optimizer

Determine the number of days your split test must lasts in order to have significant results

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