Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. Read on for information about Facebook Business Pages, along with five essential apps for your brand's page.
Being social is not something every company can do well. In fact, according to a new report from the research firm Altimeter Group, there are companies that fit along one of six stages of “social business maturity”.
Thinking of using hashtags as part of your social marketing? Before settling on the first hashtag that comes to mind, here are a couple of tips to avoid potentially embarrassing fails. Read it. Then read it again.
Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But guess what? Your followers, fans, friends and customers are talking back.
Did you know that based on recent reports, most brands are super slow at responding to customers on the fastest social network around, Twitter? As you can tell, this is a huge missed opportunity and can cause brands a bit of grief.
Things got out of hand for Burger King's Twitter account last week when hackers broke into the official Burger King Twitter account. They turned it into a doppelganger of McDonald's Twitter page and sent out offensive tweets.
Beaux exemples de gestion de crise et d'opportunisme.
Strategy stands on its own. Sure, the budget needs to be considered, but what many managers create as strategic plans are “simply budgets with lots of explanatory words attached.” This is especially so when the strategy involves social...