Optimisation des médias sociaux
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Données et réflexions sur le Web social
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Billet de Commun sur les possibles utilisations des images sur Twitter pour les marques

Billet de Commun sur les possibles utilisations des images sur Twitter pour les marques | Optimisation des médias sociaux | Scoop.it
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5 Useful Apps for Facebook Business Pages

5 Useful Apps for Facebook Business Pages | Optimisation des médias sociaux | Scoop.it
Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. Read on for information about Facebook Business Pages, along with five essential apps for your brand's page.
Commun's insight:

Ça peut tourjours aider.

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Facebook News Feed Redesign is a Serious Challenge for Brands | Social Media Today

Facebook News Feed Redesign is a Serious Challenge for Brands | Social Media Today | Optimisation des médias sociaux | Scoop.it
“Goodbye clutter, hello beautiful new stories,” Facebook said last week when it showed off its redesigned news feed. But none of those beautiful new stories will be from branded pages.
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Use with caution: SocialBro makes it easy to run marketing campaigns via Twitter DMs

Use with caution: SocialBro makes it easy to run marketing campaigns via Twitter DMs | Optimisation des médias sociaux | Scoop.it
I’m a big fan of SocialBro; as we’ve said in the past, it’s a great way of managing your Twitter account and drilling down into deep information your audience.
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To truly be a ‘social business’, here are the six stages that every company has to go through

To truly be a ‘social business’, here are the six stages that every company has to go through | Optimisation des médias sociaux | Scoop.it
Being social is not something every company can do well. In fact, according to a new report from the research firm Altimeter Group, there are companies that fit along one of six stages of “social business maturity”.
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6 Innovative Dashboards

6 Innovative Dashboards | Optimisation des médias sociaux | Scoop.it
Dashboards can be dull. Four or six charts laid out in a grid. All data, no explanation or logical flow. I get a little perturbed at this model because it offers so little guidance to the reader.
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The Content Curator's Toolbox

The Content Curator's Toolbox | Optimisation des médias sociaux | Scoop.it
A content curator's job can be streamlined with the right combination of tools to aggregate content, organize it, easily share it, and then measure impact.
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How Google Glass Will Change Our Lives

How Google Glass Will Change Our Lives | Optimisation des médias sociaux | Scoop.it
We are about 18 to 24 months away from an augmented reality. Google’s Project Glass has gotten a ton of hype recently and for good reason.
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Log in to SlideShare

Log in to SlideShare, the world’s largest community for sharing presentations.
Commun's insight:

Slideshare, "L'autre réseau B2B", améliore son produit. 

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Avoiding Hashtag Fails

Avoiding Hashtag Fails | Optimisation des médias sociaux | Scoop.it
Thinking of using hashtags as part of your social marketing? Before settling on the first hashtag that comes to mind, here are a couple of tips to avoid potentially embarrassing fails. Read it. Then read it again.
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Pixable : pour voir toutes les photos et vidéos de vos réseaux sociaux - MemoClic

Pixable : pour voir toutes les photos et vidéos de vos réseaux sociaux - MemoClic | Optimisation des médias sociaux | Scoop.it
MemoClic
Pixable : pour voir toutes les photos et vidéos de vos réseaux sociaux
MemoClic
Vous l'avez certainement constaté, les réseaux sociaux misent clairement sur la photographie.
Commun's insight:

Pratique, facile, gratuit.

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20 Innovative Ways to Use Visual Content to Rock Your Facebook Page

20 Innovative Ways to Use Visual Content to Rock Your Facebook Page | Optimisation des médias sociaux | Scoop.it
People keep talking about getting ‘visual’ with Facebook page updates. Don’t know how to get started? I hereby compiled a list of major types of visual content you can experiment on your Page.
Commun's insight:

Belles idées si laidement exécutées...

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Optimiser vos publications Facebook - Valvert.net

Optimiser vos publications Facebook - Valvert.net | Optimisation des médias sociaux | Scoop.it
Le "reach", la portée de vos publications Facebook est variable, l'optimiser est vital. Une infographie pour vous rendre efficace dans vos posts, de manière simple et astucieuse.
Valvert H. Bourdon's comment, January 30, 5:07 PM
Les petites astuces qui changent tout !
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Infographie : L'impact du content marketing sur les consommateurs

Infographie : L'impact du content marketing sur les consommateurs | Optimisation des médias sociaux | Scoop.it
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6 Steps to Becoming a Good Social Listener | Social Media Today

6 Steps to Becoming a Good Social Listener | Social Media Today | Optimisation des médias sociaux | Scoop.it
Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But guess what? Your followers, fans, friends and customers are talking back.
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Twitter finally adds support for line breaks on the Web, poets rejoice

Twitter finally adds support for line breaks on the Web, poets rejoice | Optimisation des médias sociaux | Scoop.it
I’m amazed that it took this long, but Twitter has finally added support for line breaks to the Web version of its service.
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The Missing Piece to your Social Media Reporting: Response Rate

The Missing Piece to your Social Media Reporting: Response Rate | Optimisation des médias sociaux | Scoop.it
Did you know that based on recent reports, most brands are super slow at responding to customers on the fastest social network around, Twitter? As you can tell, this is a huge missed opportunity and can cause brands a bit of grief.
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Gestion des réseaux sociaux en une heure par jour

Gestion des réseaux sociaux en une heure par jour | Optimisation des médias sociaux | Scoop.it
Social media is scalable. You can do a little bit of it or a lot of it. But not having an active social presence at all in today’s market is like not having a website.
Commun's insight:

Il y manque juste la production d'image. La conversation devient visuelle après tout.

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Advice for Clueless Brands on Social Media

Advice for Clueless Brands on Social Media | Optimisation des médias sociaux | Scoop.it
Authors Bob Garfield and Doug Levy respond to "brand dilemmas" as they struggle with social media in the relationship era.
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5 Ways to Turn a Social Media Lemon into Lemonade

5 Ways to Turn a Social Media Lemon into Lemonade | Optimisation des médias sociaux | Scoop.it
Things got out of hand for Burger King's Twitter account last week when hackers broke into the official Burger King Twitter account. They turned it into a doppelganger of McDonald's Twitter page and sent out offensive tweets.
Commun's insight:

Beaux exemples de gestion de crise et d'opportunisme.

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Everybody loves a story. What’s yours?

Everybody loves a story. What’s yours? | Optimisation des médias sociaux | Scoop.it
(Disclaimer: I wrote this story because I’m excited about a class we are offering through TNW Academy.
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A Social Strategy Is Not a Plan

A Social Strategy Is Not a Plan | Optimisation des médias sociaux | Scoop.it
Strategy stands on its own. Sure, the budget needs to be considered, but what many managers create as strategic plans are “simply budgets with lots of explanatory words attached.” This is especially so when the strategy involves social...
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Scrabble, Twitter et délation à l'Assemblée nationale - Le Parisien

Scrabble, Twitter et délation à l'Assemblée nationale - Le Parisien | Optimisation des médias sociaux | Scoop.it
Le Parisien
Scrabble, Twitter et délation à l'Assemblée nationale
Le Parisien
Pas facile de faire régner l'ordre à l'Assemblée nationale.
Commun's insight:

L'image de délation : plus rapide et plus crédible qu'une desception textuelle. Tout est à voir. 

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The Button Test — Design/UX

The Button Test — Design/UX | Optimisation des médias sociaux | Scoop.it
Can you pick out a brand just by their button design? I bet you can. I challenge you to take The Button Test. Get a piece of paper or your f…
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Psychologie : Réseaux Sociaux + Emotion = Partage de Contenu | Psychologie Digitale

Psychologie : Réseaux Sociaux + Emotion = Partage de Contenu | Psychologie Digitale | Optimisation des médias sociaux | Scoop.it
Qu'est-ce qui explique qu'un internaute ait envie de relayer une information ? Une partie de la réponse semble se trouver dans la psychologie des émotions... Explications.
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Top 10 Social Media Sites That Failed Miserably | Visual.ly

Top 10 Social Media Sites That Failed Miserably | Visual.ly | Optimisation des médias sociaux | Scoop.it
Behold, an epic top 10 list of the most epically failed social media sites of all time.
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