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AIrbnb : quand du social-commerce est rentable pour l'ensemble du marché

AIrbnb : quand du social-commerce est rentable pour l'ensemble du marché | Optimisation des médias sociaux | Scoop.it

Airbnb: Our Guests Stay Longer And Spend More Than Hotel Guests, Contributing $56M To The San Francisco Economy

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Optimisation des médias sociaux
Données et réflexions sur le Web social
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Infographic: Facebook vs. LinkedIn for professionals

Infographic: Facebook vs. LinkedIn for professionals | Optimisation des médias sociaux | Scoop.it

Facebook might be building a professional network, but for now, LinkedIn is still the default professional social network for many people. But maybe the two aren’t so different after all.


Via Bonnie Burns
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Bonnie Burns's curator insight, December 22, 12:22 PM

A new infographic shows the similarities and differences between Facebook and LinkedIn. Which do you prefer for professional networking?

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4 digital agency chiefs on brand success in the connected age

4 digital agency chiefs on brand success in the connected age | Optimisation des médias sociaux | Scoop.it
Looking for insight on today’s top trends, brands and the current communications landscape, Kate Richling from the editorial team working on ‘The SoDA Report’ reached out to four of the best the international digital agency world has to offer.
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Video Analytics Page in AdWords for Video launches today – Google

Video Analytics Page in AdWords for Video launches today – Google | Optimisation des médias sociaux | Scoop.it
As you can see in the above chart, the new Video Analytics page prominently features a visualization of your video’s views, split by paid and non-paid to give a holistic sense of how your video is doing.
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Stop Being Afraid Of Negative Reviews

Stop Being Afraid Of Negative Reviews | Optimisation des médias sociaux | Scoop.it
 In 2008 I was working at BigMachines, a B2B software company in the sales automation space. That year we made the controversial decision to invite prospective clients to our annual user conference. Traditionally, we didn’t invite prospects.
Commun's insight:

Ceux qui se plaignent veulent une conversation. C'est ce qui les rend les plus précieux.

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The Evolution of Hashtags [INFOGRAPHIC]

The Evolution of Hashtags [INFOGRAPHIC] | Optimisation des médias sociaux | Scoop.it
This infographic will walk you through the history of hashtags. See, how a common # symbol turned into a global icon.
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Les longueurs idéales pour toutes vos publications en ligne

Les longueurs idéales pour toutes vos publications en ligne | Optimisation des médias sociaux | Scoop.it
Combien de caractères pour un Tweet, un post sur Facebook ou Google+, pour un billet de blog et son titre, pour un objet d'email ?
Commun's insight:

Lien intéressant - visuel un brin déplacé...

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Snapchat Has Made a Terrible Mistake: They Introduced Ads

Snapchat Has Made a Terrible Mistake: They Introduced Ads | Optimisation des médias sociaux | Scoop.it
Last month Snapchat did something kind of crazy – they started showing ads. And it will likely be their downfall.
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Social Breakthrough: Twitter Analytics Mainstreams Data

Social Breakthrough: Twitter Analytics Mainstreams Data | Optimisation des médias sociaux | Scoop.it
The launch of Twitter Analytics is just the start.
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What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

What’s the Probability Your Social Media Strategy Will Provide a Return on Investment? | Optimisation des médias sociaux | Scoop.it
This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference.
Commun's insight:

Petit test simple pour découvrir si on sera rentable sur les réseaux sociaux

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Face It! It’s Time to Diversify Your Social Media Efforts by @shortstackjim

Face It! It’s Time to Diversify Your Social Media Efforts by @shortstackjim | Optimisation des médias sociaux | Scoop.it
Love it or hate it, Facebook is still the predominant social network. With 1.3 billion users (and growing), it’s not going to disappear any time soon.
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What Happens in Just ONe Minute on Facebook [INFOGRAPHIC]

What Happens in Just ONe Minute on Facebook [INFOGRAPHIC] | Optimisation des médias sociaux | Scoop.it
As thousands of new social media users log on every week, the numbers relating to the flow of information on Facebook become ever more staggering.
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8 personal branding hacks to help increase your online visibility

8 personal branding hacks to help increase your online visibility | Optimisation des médias sociaux | Scoop.it
Becoming interesting isn’t just about learning how to become a good conversationalist. You need stories to tell. And the way you communicate those stories on the Internet is through content.
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15 Easy Steps to Ignite Employees as Brand Evangelists

15 Easy Steps to Ignite Employees as Brand Evangelists | Optimisation des médias sociaux | Scoop.it
What many business leaders and marketers do not realize is that their most vibrant, powerful, and potentially loyal brand evangelists are right within the walls of their corporation.
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Well, Well, Well… What Have We Really Learned About Social Media This Year?

Well, Well, Well… What Have We Really Learned About Social Media This Year? | Optimisation des médias sociaux | Scoop.it
It was, without question, an amazing year for social media.
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Instant messaging: how brands can succeed in the new social frontier

Instant messaging: how brands can succeed in the new social frontier | Optimisation des médias sociaux | Scoop.it
Dan Young and Ryan Marnell discuss their seven rules for brands planning to move into the rapidly evolving world of instant messaging.
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Mark Zuckerberg: Facebook is 'thinking about' a dislike button

Mark Zuckerberg: Facebook is 'thinking about' a dislike button | Optimisation des médias sociaux | Scoop.it
Facebook is considering ways users can express their feelings beyond the Like button, CEO Mark Zuckerberg said during a Q&A at the company's headquarters in Menlo Park Thursday "We're thinking about it," Zuckerberg said when asked whether the...
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How to Get Twitter Followers Who Actually Matter

How to Get Twitter Followers Who Actually Matter | Optimisation des médias sociaux | Scoop.it
As of right now, I have over 62,000 followers on Twitter and my account grows by an average of 150 followers a day, every single day. Here's my strategy for gaining valuable followers.
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Twitter now lets you search through every tweet ever tweeted

Twitter now lets you search through every tweet ever tweeted | Optimisation des médias sociaux | Scoop.it
Twitter on Tuesday announced that it is going to make it easier for users to search for every tweet ever sent.
For years, users have been able to use search.twitter.com to find tweets about certain topics and to surface tweets around specific events.
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What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity

What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity | Optimisation des médias sociaux | Scoop.it
We spend a fair share of time talking about the different types of content you could create. Lists. Infographics. Video. Interviews. That seems to be the pressing question for busy content marketers: what kind of content should I create?
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Big Brand Theory: Hewlett-Packard Makes It Matter to Many

Big Brand Theory: Hewlett-Packard Makes It Matter to Many | Optimisation des médias sociaux | Scoop.it
As one of the biggest IT brands in the world, Hewlett-Packard has long been at the forefront of the tech evolution. As the space has advanced, HP has adapted in tune, and their social media presence is no different.
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The Two Twitter Apps for Managing Followers You Need!

The Two Twitter Apps for Managing Followers You Need! | Optimisation des médias sociaux | Scoop.it
My love affair with Twitter seems to be re-ignited of late. It appears to me that the team at Twitter has been much more responsive to getting the spammers and crap accounts out of the system and my twitter feed quality is getting better and better.
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The 10 best SlideShares every social media enthusiast must read

The 10 best SlideShares every social media enthusiast must read | Optimisation des médias sociaux | Scoop.it
This post originally appeared on the Buffer blog. One of my favorite visual social networks—and one that probably flies under the radar compared to other visual spots—is SlideShare.
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6 Steps to Nurturing the Sales Funnel with Social Media

6 Steps to Nurturing the Sales Funnel with Social Media | Optimisation des médias sociaux | Scoop.it
For about as long as goods have been sold, businesses have tried to engage customers through various levels of interest in what has long been referred to as the “Purchase Funnel.” Customers are lead from awareness to sale by way of incremental...
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4 Helpful Automation Tools

4 Helpful Automation Tools | Optimisation des médias sociaux | Scoop.it
4 Helpful Automation Tools written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing
It’s guest post day here at Duct Tape Marketing and today’s guest is from Josh Ludin – Enjoy!
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The Pros and Cons of Tweet Scheduling

The Pros and Cons of Tweet Scheduling | Optimisation des médias sociaux | Scoop.it
Social media dashboards are a blessing, and sometimes a curse. The upside: they allow us to monitor efficiently and make better use of our time. They also allow us to schedule important posts. But sometimes scheduling can be problematic.
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