Optimisation des médias sociaux

Twitter users who regularly retweet your tweets could be fans or influencers. If they're influencers in your industry, consider reaching out and looking for ways to not only thank them, but reciprocate their gesture.

I’m amazed that it took this long, but Twitter has finally added support for line breaks to the Web version of its service.

Did you know that based on recent reports, most brands are super slow at responding to customers on the fastest social network around, Twitter? As you can tell, this is a huge missed opportunity and can cause brands a bit of grief.

Things got out of hand for Burger King's Twitter account last week when hackers broke into the official Burger King Twitter account. They turned it into a doppelganger of McDonald's Twitter page and sent out offensive tweets.

Strategy stands on its own. Sure, the budget needs to be considered, but what many managers create as strategic plans are “simply budgets with lots of explanatory words attached.” This is especially so when the strategy involves social...

Le Parisien
Scrabble, Twitter et délation à l'Assemblée nationale
Le Parisien
Pas facile de faire régner l'ordre à l'Assemblée nationale.

Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. Read on for information about Facebook Business Pages, along with five essential apps for your brand's page.

I’m a big fan of SocialBro; as we’ve said in the past, it’s a great way of managing your Twitter account and drilling down into deep information your audience.

Being social is not something every company can do well. In fact, according to a new report from the research firm Altimeter Group, there are companies that fit along one of six stages of “social business maturity”.

Dashboards can be dull. Four or six charts laid out in a grid. All data, no explanation or logical flow. I get a little perturbed at this model because it offers so little guidance to the reader.

A content curator's job can be streamlined with the right combination of tools to aggregate content, organize it, easily share it, and then measure impact.

We are about 18 to 24 months away from an augmented reality. Google’s Project Glass has gotten a ton of hype recently and for good reason.

Thinking of using hashtags as part of your social marketing? Before settling on the first hashtag that comes to mind, here are a couple of tips to avoid potentially embarrassing fails. Read it. Then read it again.