Optimisation CR - by Th.
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[Infographie] Comment organiser votre équipe de Marketing Relationnel ? | Camp de Bases

[Infographie] Comment organiser votre équipe de Marketing Relationnel ? | Camp de Bases | Optimisation CR - by Th. | Scoop.it
1, 2, 3, 4 et de 5 ! Nous sommes heureux de vous présenter notre cinquième infographie : “Comment organiser votre équipe de Marketing Relationnel ?” Nous avons voulu, avec cette infographie, mettre en valeur les acteurs clés et points de vigilance dans le cadre de l’organisation ou de la réorganisation d’une équipe de Marketing Relationnel. Notre approche se veut méthodologique et simple, pour en comprendre rapidement les tenants et les aboutissants…et opérationnelle pour savoir rapidement par où commencer !
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14 Top-Notch Resources to Help You Become a CRO Expert

14 Top-Notch Resources to Help You Become a CRO Expert | Optimisation CR - by Th. | Scoop.it
Want to become a conversion rate optimization expert? Start mastering the art of CRO with this collection of great guides and tutorials.
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Conversion Rate Optimization: Rethinking the HIPPO | Get Elastic Ecommerce Blog

Conversion Rate Optimization: Rethinking the HIPPO | Get Elastic Ecommerce Blog | Optimisation CR - by Th. | Scoop.it
Conversion Rate Optimization: Rethinking the HIPPO - Site Testing...
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4 Principles Of Conversion Content Marketing

4 Principles Of Conversion Content Marketing | Optimisation CR - by Th. | Scoop.it
Content marketing, in the words of Chris Brogan, can really “shake the tree.” Thriving at the intersection of SEO and social media, content marketing has become central to digital marketing strategy.
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20+ examples of EU cookie law 'compliance'

20+ examples of EU cookie law 'compliance' | Optimisation CR - by Th. | Scoop.it
When the EU e-Privacy Directive was first announced, it was thought that the internet would collapse as we were hit with a wall of pop-ups asking for cookie consent.
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L’inbound Marketing en 6 étapes

L’inbound Marketing en 6 étapes | Optimisation CR - by Th. | Scoop.it
Une infographie très claire d'une consoeur américaine d'1min30, l'agence d'Inbound Marketing IMpact, sur le processus en 6 étape de l'Inbound Marketing qui permet aux clients de découvrir par eux-...
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Paiement en ligne : cinq pays passés au crible

Paiement en ligne : cinq pays passés au crible | Optimisation CR - by Th. | Scoop.it
États-Unis, Allemagne, Italie, Espagne, Royaume-Uni… avant d'internationaliser une activité de Web marchand, il convient de connaître les habitudes de paiement en ligne des internautes du pays visé.
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Pourquoi vos clients abandonnent-ils leurs paniers sur votre boutique ? | Prestataire Freelance Prestashop - Wordpress Bordeaux : Arnaud Merigeau

Pourquoi vos clients abandonnent-ils leurs paniers sur votre boutique ? | Prestataire Freelance Prestashop - Wordpress Bordeaux : Arnaud Merigeau | Optimisation CR - by Th. | Scoop.it
L'abandon panier sur votre boutique PrestaShop est un indicateur auquel je vous conseille fortement de vous attarder.
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PayPal handles 60% of web transactions, leaves Google in the dust

PayPal handles 60% of web transactions, leaves Google in the dust | Optimisation CR - by Th. | Scoop.it
PayPal processes 60% of web transactions, Google is the fastest payment gateway, and some unlucky surfer had to wait over 92 seconds for his online purchase to complete.
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Three Tips for Increasing Traffic & Conversions for Your Website- A Guest Blog Post by Spring Metrics | Web Hosting Blog at ASO

Three Tips for Increasing Traffic & Conversions for Your Website- A Guest Blog Post by Spring Metrics | Web Hosting Blog at ASO | Optimisation CR - by Th. | Scoop.it

It’s not enough to simply get more traffic to your website, it needs to be targeted and visitors should be interested in what you’re selling. In addition, optimizing your marketing efforts to increase customer acquisition is an ongoing process and something you must do consistently in order to grow your online business.

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Calculez vos taux de conversions ! | Convertissez plus !

Calculez vos taux de conversions ! | Convertissez plus ! | Optimisation CR - by Th. | Scoop.it

Via Bulles de Tout
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Top 7 Success Factors for Optimizing Customer Experience

Top 7 Success Factors for Optimizing Customer Experience | Optimisation CR - by Th. | Scoop.it
Download this white paper, learn how you can improve your marketing efficiency and realize the complete benefits of optimizing the customer experience.
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Learning Zone | Conversion Rate Experts

Learning Zone | Conversion Rate Experts | Optimisation CR - by Th. | Scoop.it
FREE! Get lots of great conversion resources delivered to your inbox now. Discover the secrets to conversion optimization, and start multiplying your profits.
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The Beginner's Guide To Content Marketing

The Beginner's Guide To Content Marketing | Optimisation CR - by Th. | Scoop.it
Traditional ads rely on good placement, clever wording, and exceptional creativity to capture customers attention for a brief period of time. So is there an alternative? Read this article to find out.
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Four steps to becoming a disruptive digital seller

Four steps to becoming a disruptive digital seller | Optimisation CR - by Th. | Scoop.it
For years, e-commerce practitioners have obsessed over the idea of a slippery funnel, built to maximize retail metrics like conversion rate and average order value.
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The best Conversion Rate Optimization posts for June 2012 « I love split testing – Visual Website Optimizer Blog

The best Conversion Rate Optimization posts for June 2012 « I love split testing – Visual Website Optimizer Blog | Optimisation CR - by Th. | Scoop.it
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4 Principles Of Conversion Content Marketing

4 Principles Of Conversion Content Marketing | Optimisation CR - by Th. | Scoop.it
Content marketing, in the words of Chris Brogan, can really “shake the tree.” Thriving at the intersection of SEO and social media, content marketing has become central to digital marketing strategy.
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Analyse du phénomène ROPO et Web2Shop

Analyse du phénomène ROPO et Web2Shop | Optimisation CR - by Th. | Scoop.it

Le ROPO est sans contexte l'acronyme clé de 2012. Le ROPO (resarch online purshase offline) ou ROBO (resarch online buy offline) illustre la mécanique du Web2Shop, un phénomène qui continue à se développer autant parmi les grandes enseignes que les commerces de proximité. Retour sur la table ronde dédiée à la thématique ROPO lors des Nord IT days à Lille.


Via Jerome Chasques
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[Infographie] Le pouvoir de la confiance sur la décision d’achat.

[Infographie] Le pouvoir de la confiance sur la décision d’achat. | Optimisation CR - by Th. | Scoop.it
Que vaut l'avis de vos amis à vos yeux ? Faites-vous davantage confiance aux conseils d'un expert qu'à ceux d'un ami proche ?
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Why Web Users Don’t Click on Banner Ads [Infographic] | Get Elastic Ecommerce Blog

Why Web Users Don’t Click on Banner Ads [Infographic] | Get Elastic Ecommerce Blog | Optimisation CR - by Th. | Scoop.it
Why Web Users Don’t Click on Banner Ads [Infographic] - Marketing...
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Think with Google - Thought leadership - Insight

Think Voices is a thought leadership platform showcasing videos featuring insights from the most compelling business personalities, thought leaders, marketers, and academics.
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10 conseils pour améliorer l'efficacité de vos pages produits sur votre site e-commerce

10 conseils pour améliorer l'efficacité de vos pages produits sur votre site e-commerce | Optimisation CR - by Th. | Scoop.it
Lenjeu consiste à garder une mise en page simple et convaincante mais qui fait aussi appel à un minimum de clics. Les quelques conseils suivants vous aideront à améliorer lachalandisage de votre site e-commerce.

Via Bulles de Tout
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