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Which Digital Channels Are Marketers Best Able to Measure for ROI?

Which Digital Channels Are Marketers Best Able to Measure for ROI? | Optimisation | Scoop.it

Which Digital Channels Are Marketers Best Able to Measure for ROI?

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The Social Graph for Managing Influencer Relationships

The Social Graph for Managing Influencer Relationships | Optimisation | Scoop.it
Analysis of the influencers social graph, allows us to better understand the impact of conversations and activities they generate.
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The Business Case For Diversity In The Workplace

The Business Case For Diversity In The Workplace | Optimisation | Scoop.it
Did you know that diverse companies outperform non-diverse companies by 35%?1 Besides the many financial benefits, isn’t hiring a diverse workforce the right thing to do? It’s amazing that in 201…
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The ROI of Improving Employee Engagement

The ROI of Improving Employee Engagement | Optimisation | Scoop.it
Many leaders have spent countless hours hoping for business to return to pre-recession vitality levels. They’ve waited for something to rescue them from th
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11 Ways To Engage Influencers Before Asking For Something

11 Ways To Engage Influencers Before Asking For Something | Optimisation | Scoop.it
The best way to engage influencers is by offering something of value to them first, and asking for something back much later.
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Five Modes of Persuasion You Need in Your Marketing Campaigns

Five Modes of Persuasion You Need in Your Marketing Campaigns | Optimisation | Scoop.it
Content - If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning mor...
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How social entrepreneurs can use lean startup principles

How social entrepreneurs can use lean startup principles | Optimisation | Scoop.it
How social entrepreneurs can use lean startup principles for better impact
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How to Increase Social Media ROI With Facebook Reactions

How to Increase Social Media ROI With Facebook Reactions | Optimisation | Scoop.it
Recently Facebook rolled out Facebook reactions - a revolutionary way to engage with content on the world's biggest social media platform.
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Internet Of Things: 10 Most Innovative Companies

Internet Of Things: 10 Most Innovative Companies | Optimisation | Scoop.it
These are the companies that pushed the Internet of Things to new frontiers in the last year and promises to change our lives forever.
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Work-Life Balance Is Easier When Your Manager Knows How to Assess Performance

Work-Life Balance Is Easier When Your Manager Knows How to Assess Performance | Optimisation | Scoop.it
Appraisals shouldn’t focus on chair time.
Via Anita
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Anita's curator insight, April 14, 10:26 AM
Work life fit is achievable when the right things are measured.
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What is a Minimum Viable Culture?

What is a Minimum Viable Culture? | Optimisation | Scoop.it

A Minimum Viable Culture (MVC) consists of the initial set of shared values and purpose that gives meaning to the new company and challenges the founding team to find and deliver the company´s value proposition exceptionally well.


Via THE *OFFICIAL ANDREASCY*
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What are first-, second- and third-party data?

What are first-, second- and third-party data? | Optimisation | Scoop.it
I’m not trying to teach anyone how to suck eggs here. Perish the thought.
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2016 guide to free online SEO training courses | Search Engine Watch

2016 guide to free online SEO training courses | Search Engine Watch | Optimisation | Scoop.it
All of the SEO knowledge with NONE of the expense.
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Ten signs you're burning out (and how to stop it)

Ten signs you're burning out (and how to stop it) | Optimisation | Scoop.it
Even the best jobs can lead to burnout. The harder you work and the more motivated you are to succeed, the easier it is to get in over your head.
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A Huge Company Found Out It Gained Big When It Covered Its Workers' College Costs

A Huge Company Found Out It Gained Big When It Covered Its Workers' College Costs | Optimisation | Scoop.it
New evidence the corporate college perk works
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How work-life balance became work all the time

How work-life balance became work all the time | Optimisation | Scoop.it
Why more women are realizing they can't "lean in"
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Has the library outlived its usefulness in the age of Internet? You'd be surprised

Has the library outlived its usefulness in the age of Internet? You'd be surprised | Optimisation | Scoop.it
The popularity of libraries has not diminished. Numbers show more people are going to libraries than ever before. Here's why.
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Digital transformation: Five key tenets of a digital leader

Digital transformation: Five key tenets of a digital leader | Optimisation | Scoop.it
I spent a very interesting couple of hours last week moderating a roundtable on “Effective leadership in the Digital Age”.
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These 5 Things Will Happen to Social Marketing by 2017 | Simply Measured

These 5 Things Will Happen to Social Marketing by 2017 | Simply Measured | Optimisation | Scoop.it
2016 has already been a big year for social -- Snapchat has become a major player for brands, Instagram has adopted 60-second video ads, Facebook has swelled to
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Lead By Example Others Will Follow - Lolly Daskal | Leadership

Lead By Example Others Will Follow - Lolly Daskal | Leadership | Optimisation | Scoop.it
We’ve all worked for this person: The director who tells everyone they have to work hard to reach their targets and then leaves to play golf. The
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11 Must-Have Content Curation Best Practices

11 Must-Have Content Curation Best Practices | Optimisation | Scoop.it
Learn best practices about content curation - and how content curation helps power content marketing and social media strategy. Includes loads of resources.
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Why your business should be on Instagram

Why your business should be on Instagram | Optimisation | Scoop.it

Gradually, Instagram is taking a front seat in assisting businesses to mark a strong online presence. Well, let us have a look at why you must consider Instagram for your business: Growing popularity of Smartphones


The way in which people access the web has dramatically changed in the last ten years. Though people rely on their laptop or computer to browse the web, more people are using their Smartphones now. It is estimated that about 89% of activity from the mobile media comes via an app; this increases the value of maintaining an Instagram profile.


Unlike Twitter or Facebook, Instagram is capable of thriving off of their mobile application. So, it is easy to use for both businesses and customers....


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Jeff Domansky's curator insight, April 16, 1:38 AM

Why your business should be on Instagram: Gradually, Instagram is taking a front seat in assisting businesses to mark a strong online presence.

Agra hotal's curator insight, April 16, 11:58 AM
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Data suggests airports are wasting their time with mobile apps - Tnooz

Data suggests airports are wasting their time with mobile apps - Tnooz | Optimisation | Scoop.it
New data suggests that airports may be wasting their resources by creating mobile apps, when other marketing efforts might produce more merchandizing ROI.
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Introducing the Content Strategy Canvas | Search Engine Watch

Introducing the Content Strategy Canvas | Search Engine Watch | Optimisation | Scoop.it
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from
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