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Orchestras Use New Video Technology, Courting a Younger Crowd - WQXR Radio (blog)

Orchestras Use New Video Technology, Courting a Younger Crowd - WQXR Radio (blog) | digital technologies in classical music & opera | Scoop.it
Orchestras Use New Video Technology, Courting a Younger Crowd WQXR Radio (blog) The screens are still used in various concert formats but they're now being joined by a new generation of digital effects and video art – the kind usually seen in Las...
OPERA-DIGITAL.COM's insight:

Good to see orchestras having a true strategy to attrack Y & Z generation !

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Les acteurs du spectacle vivant doivent s'adapter aux nouvelles sources de revenus nées du Web

Les acteurs du spectacle vivant doivent s'adapter aux nouvelles sources de revenus nées du Web | digital technologies in classical music & opera | Scoop.it
Plusieurs facteurs confrontent les organisateurs de spectacles vivants à trouver de nouvelles sources de revenus, et plus largement à revoir leur modèle économique.
OPERA-DIGITAL.COM's insight:

Opera and classical music are obviously also at stake !

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NY library selling 22000 vinyl LPs for $1 each - News & Observer

NY library selling 22000 vinyl LPs for $1 each - News & Observer | digital technologies in classical music & opera | Scoop.it
News & Observer
NY library selling 22000 vinyl LPs for $1 each
News & Observer
Inside, the records were packed into boxes in no particular order, here the soundtrack of the movie "New York, New York," there Joan Sutherland singing a Bellini opera.
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Why Classical Music Is A Tough Proposition On Music Services Such As Pandora

Why Classical Music Is A Tough Proposition On Music Services Such As Pandora | digital technologies in classical music & opera | Scoop.it
The problem I had with Pandora: I wanted to listen to Benjamin Britten. And it wouldn’t let me.

Via the listener
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Carmen gone wild: A nightclub version of the opera is performed in your face, while you eat

Carmen gone wild: A nightclub version of the opera is performed in your face, while you eat | digital technologies in classical music & opera | Scoop.it
The Velvet Room in the ByWard Market may be closed for the night, but upstairs, the cast of the opera Carmen are singing their hearts out.

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Community music : focus on e-Jam a French virtual choral application -

Community music : focus on e-Jam a French virtual choral application - | digital technologies in classical music & opera | Scoop.it

A community music called e-Jam : in a nutshell, e-jam is a web or iPhone/iPad application combining choral and karaoke features. Indeed anyone can use the application to learn songs and to train to sing them.

OPERA-DIGITAL.COM's insight:

A community music called e-Jam: I like the idea of builing communities thanks to music !

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Entretien avec Jean-Marie LEAU le créateur du service de e-chorale e-jam

Entretien avec Jean-Marie LEAU le créateur du service de e-chorale e-jam | digital technologies in classical music & opera | Scoop.it
l y a quelques jours j'ai découvert un service de chorale virtuelle originale appelée e-jam.
OPERA-DIGITAL.COM's insight:

e-jam : a new french community music application offering a new way to enjoy choral singing

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New Britten app launched for children

New Britten app launched for children | digital technologies in classical music & opera | Scoop.it
Britten's The Young Person's Guide to the Orchestra gets a modern technological reworking and a special new recording
OPERA-DIGITAL.COM's insight:

a nice application to develop interest in classical music amongst the so called Z generation !! Good Tribute to Benjamin Britten for his centenary year !!
https://itunes.apple.com/gb/app/young-persons-guide-to-orchestra/id665019589?mt=8

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Tonight, we are going to the Met (for our live opera in cinema), after a delicious dinner near Montmartre -

Tonight, we are going to the Met (for our live opera in cinema), after a delicious dinner near Montmartre - | digital technologies in classical music & opera | Scoop.it
Digitalisation has been nurturing globalization of cultural goods : music institutions are not apart from this mainstream move. Digital and social networks have begun to impact classical music experience and more and more live musics.
OPERA-DIGITAL.COM's insight:

Digital and social marketing in the classical music world : adopt/adapt or die ?

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Some fresh air on 2013-2014 brochure of the Théâtre du Châtelet -

Some fresh air on 2013-2014 brochure of the Théâtre du Châtelet - | digital technologies in classical music & opera | Scoop.it
Some American Opera such as Florida Grand Opera had been using QR codes even on large billboard for years. However in France, amongst opera houses, it remains still quite rare to see a QR code or a flash code in a programme or in a billboard.
OPERA-DIGITAL.COM's insight:

QR codes make their much awaited debut on The Théâtre du Châtelet 2013-14 season brochure !

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Sydney Opera House - Digital Education Program

Such a cool idea ...

 

"Sydney Opera House has launched a Digital Education Program. Utilise your school's video conferencing facilities and take advantage of access to Sydney Opera House"


Via Anna Goldfeder
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The American mezzo-soprano Joyce DiDonato launched a new campaign asking her fans to crowdsource some parts of her upcoming ‘Best of’ !

The American mezzo-soprano Joyce DiDonato launched a new campaign asking her fans to crowdsource some parts of her upcoming ‘Best of’ ! | digital technologies in classical music & opera | Scoop.it
A few day ago, I read on the Joyce DiDonato twitter account a piece of news that made me very happy ! The American mezzo-soprano has launched a new campaign asking her fans to crowdsource some parts of her upcoming ‘Best of’ album !
OPERA-DIGITAL.COM's insight:

Perharps the first initiative of this kind in the opera world....social networks sprawl on evevy sector !

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Standing area : a part of the wordwide fame of the Vienna State Opera

Standing area : a part of the wordwide fame of the Vienna State Opera | digital technologies in classical music & opera | Scoop.it
In the Staatsoper, there are 1709 seating places and 567 standing area tickets (Stehplätze in German) plus 22 spots dedicated to people in wheelchairs. What’s the point to stand during a performance ?
OPERA-DIGITAL.COM's insight:

There standing area has become really known all over the world and is clearly a fabulous differentiation tool.  When arriving in Wien, many a tourist already knows than he or she can experience a nice opera performance in the Wiener-StaatsOper. It is indicated in all the guide books for 4 euros or 3 euros  respectively in the parterre and both balcony and gallery, you can attend a performance in this top-of-the-notch international opera House.  This offer of accessible tickets fosters strongly position of Vienna as World Classical music Capitale. In Vienna, Music does matter! It is everywhere and you can afford it.

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opera festival : indicators battle between Aix-en-Provence and Salzburg -

opera festival : indicators battle between Aix-en-Provence and Salzburg - | digital technologies in classical music & opera | Scoop.it
Heat and sun are almost everywhere in Europe. Festival-goers are lucky to find live opera arias as a soul refreshment !! Unfortunately for me, I won't attend any opera festival this summer : (.
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LumenoCity wows 35000 spectators at Washington Park - Cincinnati.com

LumenoCity wows 35000 spectators at Washington Park - Cincinnati.com | digital technologies in classical music & opera | Scoop.it
Cincinnati.com LumenoCity wows 35000 spectators at Washington Park Cincinnati.com The groundbreaking collaboration of symphonic music and some of the city's best digital designers drew crowds of 15,000 on Saturday and 20,000 on Sunday, said 3CDC...
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Après le cinéma, l’opéra sur écran diffusé en plein air

Après le cinéma, l’opéra sur écran diffusé en plein air | digital technologies in classical music & opera | Scoop.it
Cet été, l’opéra investit les lieux de villégiature sur grand écran.« Carmen » sera projeté à La Baule et à Bayonne à...
OPERA-DIGITAL.COM's insight:

during 2012-13 season, about 100 000 viewers (51% in France-based movies theaters ; 49% elsewhere) have seen one of the 8 #opera screenings of Opera de Paris.  Regarding New York's Metropolitan Opera cinema screening, France ranks #3 in term of profits behind United State and Canada

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The Opera goes to Silicon Valley, hopes that Silicon Valley will return the favor

The Opera goes to Silicon Valley, hopes that Silicon Valley will return the favor | digital technologies in classical music & opera | Scoop.it
These seven tech entrepreneurs want to breathe life into a struggling institution, the San Francisco Opera.
OPERA-DIGITAL.COM's insight:

Nice to see that #new #economy #gurus interest in classical music and #opera at least in #SanFrancisco !

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Opera de Paris versus Royal Opera House : a battle of opera indicators -

Opera de Paris versus Royal Opera House : a battle of opera indicators - | digital technologies in classical music & opera | Scoop.it
As I am an opera nuts, I had this idea to make a battle between the most important opera house in France (Opera de Paris) and the largest lyric Institution in United Kingdom (The Royal Opera House) !
OPERA-DIGITAL.COM's insight:

I have not declared one or another to be the winner (best thing is to let anyone’s mind to do so). Still I acknowledge the winner of this operatic battle is France, despite its progress to make regarding social networks (facebook, twitter and social video platforms) !!

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A Board Game Designed For Classical Music Buffs

A Board Game Designed For Classical Music Buffs | digital technologies in classical music & opera | Scoop.it

The board game was developed as a graduate project by Caleb Heisey, a graphic design student at the Tyler School of Art in Philadelphia. It’s essentially a Trivial Pursuit-style affair. Players answer classical music trivia questions to proceed around an orchestra pit-shaped game board. But there are a few unique touches.


Via the listener
OPERA-DIGITAL.COM's insight:

that a game

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the listener's curator insight, July 3, 2013 10:41 AM

More info here:

http://www.calebheisey.com/VIRTUOSO-BOARD-GAME

 

 

OPERA-DIGITAL.COM's comment, July 4, 2013 3:58 PM
that is a game concert halls and opera houses should offer to their best clients !!!!
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Can Technology Save the Arts?

Can Technology Save the Arts? | digital technologies in classical music & opera | Scoop.it

If building new audiences were a simple matter of getting the same old marketing messages in front of younger, more culturally diverse targets, it might be the right answer, but that’s not how it works. New audiences are less interested in the arts than old audiences. If we want to convince them to participate, we need stop focusing on getting our messages in front of them and start motivating them by talking to them about why they should come. These are two entirely different things and the latter is concerned not with technology, but with the uniquely human process of persuasion.

 

The accepted language of arts marketing is vapid, trite, amateurish, self-congratulatory bullshit that was developed for people who were so interested in the arts that it didn’t matter what we said as long as we gave them the information they were waiting for. But new audiences don’t respond to bullshit and they’re not sitting around waiting for our information. They may not care about our information and their lack of enthusiasm for our products won’t be overcome by new technology. If we want to persuade them, we have to make a compelling case with direct, relevant, customer-oriented language – and language is not about technology, it’s about content.

 

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San Carlo 2.0, la svolta social
del Massimo napoletano

San Carlo 2.0, la svolta social   <br/>del Massimo napoletano | digital technologies in classical music & opera | Scoop.it
Il Teatro sfrutta l'onda web per spettacoli e iniziative.
Terzo in Italia tra i lirici su Fb e tra i più seguiti su Twitter
OPERA-DIGITAL.COM's insight:

An article (in Italian) about social digital strategy of Napoli's Opera !! 

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[Sounds Fun!] Royal Opera House launches iPhone and iPad game | Transmedia: Storytelling for the Digital Age

[Sounds Fun!] Royal Opera House launches iPhone and iPad game | Transmedia: Storytelling for the Digital Age | digital technologies in classical music & opera | Scoop.it
Show Must Go On will see players trying to overcome a host of problems while trying to stage manage their own opera or ballet...   [What with gaming, and VFX incorporated into sets ... @scoopit http://bit.ly/vf9Nmz ...

Via Richard Kastelein
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Digital devices such as Google Glass are more an opportunity that a threat for live arts

Digital devices such as Google Glass are more an opportunity that a threat for live arts | digital technologies in classical music & opera | Scoop.it
Digital devices such as Google Glass are more an opportunity that a threat for live arts especially when it comes to performing ones. Indeed digital revolution gives them more value at the expenses of recorded music which has been commoditized.
OPERA-DIGITAL.COM's insight:

I imagined what could be an live opera experience using google glass...

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