Every 14 minutes, somewhere in the world, an ad exec strides on stage with the same breathless declaration:
"Data is the new oil!"
It's exciting stuff for marketing types, and it's an easy equation: big data equals big oil, equals big profits. It must be a helpful metaphor to frame something that is not very well understood; I've heard it over and over and over again in the last two years...
Via Edwige Morin