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Rescooped by lalita pradeep from Just Story It! Biz Storytelling
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Fab Storytelling! How Honest Tea Sold to Coke--But Kept Their Soul

Fab Storytelling! How Honest Tea Sold to Coke--But Kept Their Soul | open resource materials in Teacher-preparation | Scoop.it
The Honest Tea founders raised eyebrows when they sold their company to Coke for millions of dollars.

Via Karen Dietz
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Karen Dietz's curator insight, July 11, 2013 3:32 PM

Aaarrggghhh!! I want to know the end of the story! But I have to wait until it's published in September 2013.


Now here is brilliant biz storytelling! The Honest Tea founders tell their story of how they sold their business to Coca-Cola as a graphic novel (comic book form). This post shares an excerpt of their story and it's a cliff-hanger. I can hardly wait to find out what happened and hear how the story ends. I'm counting down the days until the book comes out.


So the company creates their story as a graphic novel, publishes a part of it on the web, doesn't share the end, and readers defnitely want to hear how it turns out. Think they'll buy the book? Oh yeah!


Take some lessons here. Let your creativity kick in and create something similar. Your audience will love it. And keep having fun (storytelling is fun BTW, if you haven't figured that out yet)! :)


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by lalita pradeep from Just Story It! Biz Storytelling
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Complexity, Leadership and storytelling

Complexity, Leadership and storytelling | open resource materials in Teacher-preparation | Scoop.it

"Yet while political organisations have always been a rich fund of colourful stories (who’s up, who’s down, who’s in and who’s out) and powerful visions (I have a dream …) this is excluded from the traditional account of managerial leadership. Our research highlights the distinctive ways in which storytelling serves strategic purposes for chief executives’ leadership behaviour. This short article outlines some of our headline findings and argues that storytelling should be recognised as central to the ways in which local authority chief executives act as leaders."


Via Karen Dietz
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Ivon Prefontaine's curator insight, July 11, 2013 12:02 PM

Good science is a mix of philosophy, storytelling, and observations of the world we live in.

Beth Robinson's curator insight, July 12, 2013 10:15 PM

Stories are a good way to get people from different backgrounds relating to the same set of circumstances and can provide a touchpoint for discussing their different needs.

Karen Dietz's comment, July 24, 2013 1:23 PM
Ivon and Beth -- good points! Thanks for sharing.