Open science was present in good order at the recent ESA meeting in Minneapolis. Much of what was being discussed under that broadest of headings, open science, was the reproducibility of the science we do and one critical aspect of this is free, open access to data. Openly sharing data that underlie research publications is a rapidly-developing area of the scientific landscape faced today by scientists, not just ecologists; many journals now require data that support research papers be deposited under a permissive licence in approved repositories, such as Dryad or figshare, and a number of journals have been founded specifically to cater for the publication ofdata papers, including Ubiquity Press’ the Journal of Open Archeological Data, Nature Publishing Group’s forthcoming Scientific Data, and Wiley’s Geoscience Data Journal. Unfortunately, ecologists are more likely to be known for the iron-like grip with which the cling to their hard-won data. Into this landscape, Stephanie Hampton and colleagues (Hampton et al. 2013) published (it’s been online for a few months) a paper in Frontiers in Ecology and Environment; Big data and the future of ecology.