What publishing does well—traditional publishing, that is, where you pay for what you read, whether in print or online—is command attention. This is not a trivial matter in a world that seemingly generates more and more information effortlessly, but still has the poor reader stuck with something close to the Biblical lifespan of three score and ten and a clock that stubbornly insists that a day is 24 hours and no more. Attention is the scarce commodity; any service that makes those 24 hours more productive is welcome. A service that winnows through the huge outpouring of information and says (with authority), Pay attention to this; pay less attention to that; and as for that other thing, ignore it entirely—such a service is well worth paying for. The name of that service is publishing.