The “If you build it, they will come” mindset doesn’t hold true in a world where attention spans are decreasing, alternatives are increasing, and up to $582 is spent on advertising to each person, every year. Here are 8 'aha' ideas you need to hear to maximise your startup success:
During the 20th Century, companies achieved competitive advantage by funding their own research laboratories. Many carried out fundamental research (often undirected), developing new technologies out of which spun new products – even new industries.
These proprietary, even monopolistic, products generated large profit margins which funded more research.
Andrew McAfee is the associate director and principal research scientist at The MIT Center for Digital Business. He studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition, society, the economy, and the workforce. He and Erik Brynjolfsson are co-authors of the ebook Race Against the Machine: How the Digital Revolution is Accelerating Innovation,Driving Productivity, and Irreversibly Transforming Employment and the Economy.
In the European context, open innovation is now used as a synonym for modern, highly dynamic and interactive processes. Linear and sequential mindsets are slowly changing to be more opportunistic, more daring and more action-oriented.
Where there is a rise of a dynasty, there will be a fall of a dynasty. Similar concept applies to the most-hyped innovation process; Design Thinking. If a process meets the current needs of the market, it escalates with monumental success.
There are a surprising number of blog posts about the characteristics of creative people. However, most of these seem to focus either on an idealised vision of an artist or the blog-writers idealised self image!
Yes, I am very early here. The paradigm shift in which companies to a high degree merge internal and external resources in order to bring out better innovation has just begun and companies will spend the next 5-10 years getting better at this.
Et si l’économie collaborative était au fond inspirée de la Nature ? C’est en tout cas l’avis de Gaëtan Dartevelle, co-fondateur de Biomimicry Europa et directeur de Greenloop. Interview
On ne présente plus le biomimétisme, principe vulgarisé à la fin des années 90 par la biologiste américaine Janine Benyus selon lequel la Nature dans la diversité de ses formes, procédés et stratégies peut être une source d’enrichissement et d’innovation pour nos propres systèmes humains.
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