Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well. So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
Une infographie créée par Webloyalty retrace les grands moments charnières pour l'e-commerce en 2013. (Marketing : Retour sur l'année 2013 dans le e-commerce et l'augmentation du volume des transactions.
Real life data visualization is to be an upcoming trend, called physical infographics or real world visualization. They visualize data with real objects, often combined with typography.
Real Life Infographics are different than other inforgraphics in that they rely much more on photographs instead of a purely digital medium. Moving away from the Everthing-Is-Possible-Unicorn-Utopia of Illustrator is an interesting limitation, as well as a simplifying one. As designers we like to come up with creative ways to display information that will still blow your mind, despite any technical limitations. The real world isn't perfect, and therefore it may not be as accurate as abstract shapes like graph bars. Even though these visualizations still strive for accuracy, you will notice that the context of these graphics will become much more important than precision.
Deux rapports traitant des évolutions de l'emploi viennent d'être publiés. L'un réalisé par la délégation sénatoriale à la prospective (Quels emplois pour demain ?) (1) et l'autre (Les métiers en 2022) par la mission PMQ (prospective métiers qualifications) co-publié par France Stratégie et la DARES.
Un Français sur 2 adepte de la consommation collaborative Qu’il s’agisse de revendre des objets, d’acheter en direct, d’occasion, de pratiquer lecovoiturage, l’autopartage, le troc, la colocation… La consommation collaborative n’est plus un micro-phénomène et ce sont désormais 48% des Français qui la pratiquent régulièrement et 32% qui disent vouloir s’y mettre quand 20% seulement y semblent réfractaires. Au total ce sont 8 Français sur 10 qui pratiquent ou ont l’intention de pratiquer cette nouvelle façon de consommer.
Signer des contrats, des devis ou des accords de confidentialité en un seul clic est désormais possible grâce à Yousign. Cette jeune entreprise normande qui a développé un système innovant espère séduire les TPE/PME.
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