Now that Coursera has created a business plan, we may be able to call MOOCs a trend and not a fad. The business plan is to sell access to the list of those MOOC enrollees who opt in to companies looking for employees.
You wondered how the MOOC companies could sustain themselves by offering free courses? Well, this new plan is one answer.
The sudden explosion of MOOC mania says many things: first, it could of course just be a phase, but if it is not a phase depending on a particularly bad job market for survival, then what does it say beyond "watch out, higher education"?
Via Alastair Creelman, Lars-Göran Hedström