Emotion, Meaning and Digital Collections. A blog post at "The Signal: Digital Preservation" on 2013-02-28.
by Bill LeFurgy:
...This is an occupational hazard of digital archivists, that awkward first attempt to explain what it is that we do. But there is a bigger issue: if people have trouble understanding what a digital archives is, it means that people have no personal connection with the entire concept. In our culture, personal connection drives support and–apologies for an overused term–sustainability.
Via Karen du Toit