"There are more than 100 million Arabic speakers and it is the fastest-growing market in the world. The demographics of the people in the Middle East and North Africa (MENA) region are among the youngest in the world because of the high local birth rate.
Mobile games are huge business in the territory of and the market shows no sign of slowing down. According to Strategy&, the global consultancy arm of PwC, the MENA market was $680 million last year and will climb to $2.3 billion in 2022.
The major reason for this market is the desire for localised content. Arabic is the world’s fourth-largest language, but the world’s games publishers have been slow to realise the opportunities it presents because only 1% of content available in the local app stores of Google and Apple is in Arabic.
One company founded in 2013 in Amman, Jordan is achieving phenomenal growth by localising globally published mobile games, as well as developing their own games for Arabic speakers.Tamatem is the name of the company and is achieving 40% month-on-month growth across the region."